Software Alternatives, Accelerators & Startups

Hotjar VS ScreenCloud

Compare Hotjar VS ScreenCloud and see what are their differences

Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

ScreenCloud logo ScreenCloud

Turn any screen into a powerful communication channel. ScreenCloud is the top-rated digital signage OS that securely displays metrics, news, and media on TVs. Seamlessly integrates with 90+ apps like Teams & Power BI.
  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

  • ScreenCloud ScreenCloud digital signage home page
    ScreenCloud digital signage home page //
    2026-02-11
  • ScreenCloud ScreenCloud digital signage for enterprise
    ScreenCloud digital signage for enterprise //
    2026-02-11

ScreenCloud is a popular digital signage operating system, helping over 10,000 organizations communicate better by turning their screens into powerful, connected digital channels.

With 80% of the workforce having no access to work devices, communication needs to adapt. Emails get ignored, and chat apps are noisy. ScreenCloud cuts through the clutter by visualizing your most important metrics, internal news, and media on the screens your employees already look atโ€”whether they are in a corporate office, a factory floor, a retail store, or a staff breakroom.

Why ScreenCloud is the #1 Choice for Modern Teams:

Hardware Agnostic: ScreenCloud works on almost any device, from consumer-grade Chromeboxes to professional media players and System-on-Chip (SoC) displays.

90+ Native Integrations: ScreenCloud offers the market's strongest app ecosystem. Securely connect the tools you already use, including Microsoft Teams, Power BI, Slack, Google Slides, Salesforce, SharePoint, and Instagram. Show live data dashboards and social feeds without manual updates.

Enterprise-Grade Security: Built for IT teams who demand compliance. We offer SOC2 Type II compliance, Single Sign-On (SSO), audit logs, and granular user permissions, making it safe to display sensitive internal data.

Centralized Management: Control one screen or ten thousand from a single cloud-based dashboard. Schedule content, manage distinct playlists for different locations, and monitor screen health remotely.

Developer Friendly: Use our GraphQL API to build custom integrations or trigger content based on external events (e.g., fire alarms or sales milestones).

From improving employee engagement and safety awareness to modernizing lobby experiences, ScreenCloud is the easiest way to put the right information in front of the right people at the right time. Join global industry leaders who trust ScreenCloud to power their screens.

Hotjar

Website
hotjar.com
$ Details
freemium โ‚ฌ39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date
2014 June
Startup details
Country
Malta

Hotjar features and specs

  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

ScreenCloud features and specs

  • Ease of Use
    ScreenCloud has a user-friendly interface that makes it simple for both tech-savvy users and novices to navigate and manage digital signage.
  • Security
    ScreenCloud adheres to industry-standard security practices, which include data encryption and secure access controls, ensuring that your content is protected.
  • Scalability
    The platform is designed to scale easily, making it a good fit for businesses of all sizes, from small startups to large enterprises.
  • Integration Capabilities
    ScreenCloud integrates with a variety of third-party applications and tools, like Google Workspace, Slack, and intranet platforms, which enhances its functionality.
  • Versatility
    The platform supports a wide range of media formats and can be used across various devices, including smart TVs, tablets, and desktop computers.
  • Cloud-Based
    Being a cloud-based solution, ScreenCloud allows for easy updates and real-time content management from any location.
  • Proprietary Media Players
    Power your displays with our high performance media players for best in class security and 99% glitch free operation.

Possible disadvantages of ScreenCloud

  • Cost
    While ScreenCloud offers a range of pricing plans, some users may find it relatively expensive compared to other digital signage solutions.
  • Internet Dependency
    As a cloud-based service, ScreenCloud requires a reliable internet connection for optimal performance, which can be a limitation in areas with poor connectivity.
  • Limited Offline Functionality
    Although ScreenCloud offers some offline functionality, its capabilities are significantly reduced when not connected to the internet.
  • Learning Curve for Advanced Features
    While basic usage is straightforward, leveraging advanced features and integrations may require additional time and effort to learn and utilize effectively.
  • Support Response Time
    Some users have reported longer-than-expected response times from customer support, which can be a drawback when urgent issues arise.

Analysis of Hotjar

Overall verdict

  • Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

  • Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

    Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

Analysis of ScreenCloud

Overall verdict

  • Yes, ScreenCloud is considered a good choice for digital signage needs due to its versatility, ease of use, and robust feature set. It provides excellent value for businesses of all sizes looking to enhance their communication and engagement through digital displays.

Why this product is good

  • ScreenCloud is highly regarded for its user-friendly digital signage solutions that allow businesses and organizations to easily display content on screens. Its cloud-based platform offers seamless integration with various apps and services, making it a flexible and powerful tool for creating engaging digital displays. Users appreciate its intuitive interface, reliable performance, and the ability to manage screens remotely from anywhere.

Recommended for

    ScreenCloud is recommended for businesses, educational institutions, and organizations that need to display dynamic content across multiple locations. It's well-suited for marketing teams, communication departments, and IT managers who require a scalable solution to manage digital signage networks efficiently.

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

ScreenCloud videos

ScreenCloud Digital Signage Product Demo

More videos:

  • Tutorial - How to set screen operating hours

Category Popularity

0-100% (relative to Hotjar and ScreenCloud)
Web Analytics
100 100%
0% 0
Digital Signage
0 0%
100% 100
Heatmaps
100 100%
0% 0
Marketing
0 0%
100% 100

Questions & Answers

As answered by people managing Hotjar and ScreenCloud.

What makes your product unique?

ScreenCloud's answer:

Powered by our custom built OS, ScreenCloud is a hardware agnostic digital signage CMS platform that allows teams to manage content from anywhere. Offering remote device management, enterprise grade security and the best user experiences via our dashboard, ScreenCloud is the industry leading digital signage solution.

Why should a person choose your product over its competitors?

ScreenCloud's answer:

ScreenCloud features remote device management (RDM), a choice of professional hardware players including PIXI - currently the lowest priced digital signage player on the market, and cutting edge digital signage apps and tools including our Quick Post app. No more headaches creating content - simply add your text and images and Quick Post does the rest for you.

How would you describe the primary audience of your product?

ScreenCloud's answer:

ScreenCloud is the digital signage choice of over 10,000 businesses worldwide. We power screens from single use retail or offices, through to some of the biggest global enterprise customers. ScreenCloud is built for IT professionals and communications teams who want the easiest to use and most powerful signage solution for their budget.

User comments

Share your experience with using Hotjar and ScreenCloud. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and ScreenCloud

Hotjar Reviews

  1. Kris Leviss
    ยท Founder at KrisLess ยท
    Love it

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and the feedback polls give me direct insights from visitors. The platform is easy to navigate, but Iโ€™ve noticed the session recordings can be a bit glitchy at times, and the free version is quite limited. Despite these small issues, Hotjar has definitely helped me improve user experience and optimize my siteโ€™s performance.

    ๐Ÿ‘ Pros:    Intuitive user interface|Good session recordings|Useful feedback tools
    ๐Ÿ‘Ž Cons:    Free plan is limited|Occasional recording glitches|Data processing can be slow
  2. Prema Toppo
    ยท SEO Specialist at TechUp Labs ยท
    Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  3. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    ๐Ÿ Competitors: WatchThemLive

7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature entirely, providing the "why" behind the data.
Source: www.laneapp.co
10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suiteโ€™s most popular Mixpanel alternativeโ€”pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. ๐Ÿ˜Ž
Source: clickup.com
7 best Mixpanel alternatives to understand your users
๐Ÿ’ก Pro tip: you don't need to choose between Hotjar and Mixpanel. With the Hotjar-Mixpanel integration, you not only identify what's happening on your website (e.g. users frequently add certain items to their cart), but you'll also understand why it's happening (e.g. Hotjar's heatmaps and recordings show users are attracted to a particular promotional banner).
Source: www.hotjar.com
The best Hotjar alternatives & competitors, compared
Sprig is a decent replacement for Hotjar, especially if you find Hotjar's survey tools lacking. It's support for mobile apps is another key differentiator.
Source: posthog.com
11 Hotjar alternatives and competitors in 2024
Hotjar features primarily focus on how users interact with your website rather than gaining in-depth insights that can explain why they interact that way. As a strictly-quantitative data tool, Hotjar only gives you half the answers. While you can run user surveys with Hotjar, the tool lacks many other research methodsโ€”such as card sorting, tree testing, user interviews, and...
Source: maze.co

ScreenCloud Reviews

  1. ScreenCloud has been a reliable solution for managing digital signage. I like how easy it is to display dashboards, news, and media across screens while integrating smoothly with other tools and services.


Top 5 Digital Signage Software for Small Businesses and SMBs
However, as with any platform, ScreenCloud is not without its drawbacks. Some users have reported occasional software glitches, which, while generally minor, can cause inconvenience. Additionally, while ScreenCloud offers a variety of features, there may be limitations in the extent of content customization compared to other platforms. Businesses seeking more advanced...
Top 15 Best TelemetryTV Alternatives In 2022
The remote digital and screen management platform called ScreenCloud Digital Signage is utilised to make the screenโ€™s most accessible display content simpler. It is a straightforward digital signage platform that enables users to boost corporate productivity, customer engagement, and sales. It may be used with any screen, TV, or gadget with ease. It can establish and...
Source: gokicker.com
10+ Best Digital Signage Software [Top Selective For 2022]
ScreenCloud is barrier-free digital signage software that drives engagement, productivity, and sales with digital signage. It ensures enterprise-grade security and easy content management. It supports and securely shows various dashboards from different applications.

Social recommendations and mentions

Based on our record, Hotjar should be more popular than ScreenCloud. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (13)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Hotjar Hotjar.com Heatmaps, session recordings, and feedback polls (free basic plan). - Source: dev.to / over 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar โ€” Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / over 2 years ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: over 2 years ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: over 3 years ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: over 3 years ago
View more

ScreenCloud mentions (4)

  • Digital signage in food service lines
    Https://screencloud.com and a firestick. Source: about 4 years ago
  • Looking for a digital signage software with alerts and notifications
    In search of a program like ScreenCloud that allows you to display messages, alerts, weather, time, etc. But also allows you to set alarms to indicate start/break times and interrupts the regular flow of information on the screen to display a message and play audio before returning to the regular display playlist. Source: almost 5 years ago
  • I'd like to make a media distribution cloud-based webapp with a hardware/software ending that can display it on TV. Would you help me finding all i need?
    I'd love to progress the product into something like this: Screencloud which has its app on every app store available for TVs. Source: about 5 years ago
  • Looking for a FireStick app (or apps) which will allow me use a firestick as an external monitor for presentations over WiFi *WITHOUT INSTALLING ANYTHING ON THE WIN/MAC DEVICES*
    Screencloud has a free trial @ https://screen.cloud/ but it's only 14 days and it's 60 dollars a month, not sure if you can find another app like it but it would definitely do the job. Source: about 5 years ago

What are some alternatives?

When comparing Hotjar and ScreenCloud, you can also consider the following products

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Zeetaminds - Zeetaminds offers cloud based digital signage software with live social media integration.ย 

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Embed Signage - Multi-platform Digital Signage Software that's quick to learn and powerful to use. Packed with features, simple to use and wide range of device platform support. A better way to manage your Digital Signage.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

PDComms Tool - Digital Signage