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mbuzz.co
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Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โwhysโ behind usersโ actions โ why do users churn, or why arenโt they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.
With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.
Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.
mbuzz is multi-touch attribution for technical marketers who've stopped trusting their dashboard. Here's the thing nobody selling you attribution wants to say out loud: every tool runs a model under the hood, and the number it reports isn't "the data." It's that model's opinion of the data. Same touchpoints, different model, completely different "best channel."
mbuzz runs eight of them at once. First-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven. You can compare them, argue with them, and write your own in a SQL-like DSL if none of the stock eight fit how your business actually works.
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mbuzz.co's answer:
Every attribution tool runs a model under the hood and reports its number like it came from physics. mbuzz is the only one that shows the model. Eight of them side by side, plus a SQL-like DSL to edit or write your own. You stop arguing about which channel works and start arguing about which model you should trust.
mbuzz.co's answer:
Dreamdata, HockeyStack, and Northbeam all ship with a proprietary "data-driven" model you can't see inside. You pay $1,400โ$5,000 a month to trust their math. mbuzz runs eight models you can inspect, lets you edit the logic in a SQL-like DSL, keeps your data exportable on every plan, and starts at $0. For a $1โ100M company spending $20Kโ$1M a month on ads, that's the difference between renting an attribution tool and owning an attribution stack.
mbuzz.co's answer:
Technical marketers, marketing ops, growth engineers, and data-savvy CMOs at startups and mid-market SaaS, DTC, fintech, and healthtech companies spending $20Kโ$1M a month on paid media. Specifically the ones who've stopped trusting their dashboard โ who want to audit the math themselves, not hear "trust our algorithm."
mbuzz.co's answer:
Years of wrestling with the limitations of various existing solutions, platform-inflated ROAS, and enterprise attribution tools that cost more than the budgets they were measuring. Every tool I tried picked one model and hid the math. I wanted to compare models, argue with them, and write my own rules โ so I built one. mbuzz is the attribution platform I wished existed when I was trying to explain channel performance to a CFO who didn't believe the Meta pixel.
mbuzz.co's answer:
Ruby on Rails (backend + dashboard), PostgreSQL, Sidekiq for background jobs, Stimulus/Turbo for the frontend. Open-source SDKs in Ruby, Node, Python, and PHP. Deployed via Kamal on DigitalOcean.
Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Check out - smartlook.com. Just started with it yesterday and so far so good. Source: about 3 years ago
In other words, the site should fail gracefully if smartlook.com or whatever is blocked. Source: almost 4 years ago
Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.
FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.
HockeyStack - Not just another simple analytics tool.
Rockerbox - Rockerbox is a real-time user intent that developed the technology to determine user's intent based on recent browsing habits.
