Software Alternatives, Accelerators & Startups

Smartlook VS Folderly

Compare Smartlook VS Folderly and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Folderly logo Folderly

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Locate, solve, prevent email deliverability pitfalls, and ensure that your emails reach the Inbox folder.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โ€œwhysโ€ behind usersโ€™ actions โ€” why do users churn, or why arenโ€™t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Folderly Landing page
    Landing page //
    2023-09-11

Folderly is more than just an email deliverability tool.

Deep email deliverability fixes, technical setup, access to an up-to-date deliverability score, user-friendly template management, team accounts, and, now, spam trigger detection with best practices to followโ€”all of these features assist you in reaching and maintaining 99.9% email deliverability.

Locate, solve, and prevent email deliverability pitfalls, and ensure your emails reach the Inbox folder. Never again let your emails be part of the 51% of all business emails that never reach the inbox. Make every email count, bringing in revenue and business opportunities.

How will you use Folderly?

  • Reach the recipients' Inbox. Folderlyโ€™s advanced algorithms analyze your outbound email campaigns and identify issues that cause your emails to be filtered out of recipients' inboxes.

  • Increase delivery, reply, and conversion rates. We will identify the most pressing issues by analyzing your entire email ecosystem and suggest the simplest ways to address them.

  • Skyrocket revenue from email outreach. By delivering 100% of your emails, you can significantly boost your sender score, generate more leads, and ultimately increase your email channel's ROI.

Folderly

$ Details
paid Free Trial $120.0 / Monthly (Folderly Premium)
Platforms
Google Workspace Office 365 Outlook Yahoo Zoho AWS Sendgrid SendinBlue Mailgun Sendpulse Intercom Klaviyo Sparkpost SMTP API Marketo Elastic Email Rackspace Technology
Release Date
-

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

Folderly features and specs

  • Spam Fixing
  • Email Deliverability Testing
  • Email Placement Dashboard with Analytics
  • Technical Setup of Domain DNS and Authentication
  • Active Domain and IP Monitoringย 
  • Content Analysis and Recommendations
  • Email Templates Management
  • Spam Triggers
  • Best Practices
  • Dynamic Seed Rotation
  • Custom API Integration
  • Dedicated Customer Success Manager
  • Onboarding Support

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Analysis of Folderly

Overall verdict

  • Overall, Folderly is a beneficial tool for businesses that rely heavily on email marketing and need to ensure their communications reach their audience's inbox. Its specialized focus on improving email deliverability and providing actionable insights makes it a valuable asset for enhancing email campaign performance.

Why this product is good

  • Folderly is often regarded as a good tool because it provides efficient email deliverability solutions. It helps businesses improve their email performance by reducing emails going to spam and enhancing inbox placement. This is achieved through features like email warm-up, domain and IP reputation management, and detailed deliverability analytics. Its user-friendly interface and comprehensive reporting tools make it accessible for businesses looking to maximize the efficiency of their email campaigns.

Recommended for

    Folderly is recommended for marketers, email campaign managers, and businesses that heavily depend on email as a primary communication tool, especially those who experience issues with emails being marked as spam. It is also suitable for businesses looking to optimize their outreach efforts and improve overall email deliverability rates.

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Folderly videos

Supercharge Your Email Deliverability With Folderly

More videos:

  • Review - From 15 to 98% Email Deliverability Rate for Slash | Folderly
  • Review - New Clients for BeforeHello after Working with Folderly
  • Review - Delivering Messages to the Inbox for the Kannaco Company | Folderly
  • Review - Getting stories delivered to the Inbox for PR & Communications company | Folderly

Category Popularity

0-100% (relative to Smartlook and Folderly)
Web Analytics
100 100%
0% 0
Email Marketing
0 0%
100% 100
Analytics
100 100%
0% 0
Email Deliverability
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Folderly

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale planโ€”which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Folderly Reviews

  1. Valeria R.
    ยท Communications Manager at SOLV. ยท
    Folderly guarantees that our emails are delivered to the inbox

    Our field of work requires extensive communication via email; therefore, we needed a solution that would monitor our email deliverability rate and help us eliminate any possible issues causing our emails to land in spam, if they arise. Folderly performs its job well and protects our email reputation. The team has helped us fine-tune our email infrastructure, and is overall very responsive - they always answer our questions in a timely and detailed manner.

  2. Kate Kos
    ยท Partner Relations Manager at SaveMyLeads ยท
    Folderly saves our emails from spam

    With Folderly, we have a clear picture of the situation with our mailboxes, understand what exactly caused our emails to go to spam, and see our campaigns' performance getting better. The team is always ready to give us a helping hand and explain what we need to do next.

    ๐Ÿ‘ Pros:    Deliverability insights, spam issues fix, easy-to-use interface, responsive team
  3. Stacy
    ยท Marketing Specialist ยท
    Folderly team always goes extra mile

    We thought our email campaign is doing good, but Folderly team boosted results to super cool! They are always there to help and give insightful advice. If you have troubles with spam and want to improve your email deliverability, Folderly would be your best choice ;-)

    ๐Ÿ‘ Pros:    Super simple in use|All in one

Top 14 Email Warm-Up Tools for B2B SaaS
Folderly: Full deliverability service offering warm-up, remediation, audits, configuration help, and a managed roadmap for recovery from spam placement.
23 Best Cold Email WarmUp Tools in 2022 (Free + Paid)
The company is one of Belkinsโ€™s spin-off, a B2B Lead Generation Agency with a solid track record, created in 2015.Folderly presents itself as an AI-powered platform for increasing your email deliverability.
Source: inguide.in
Top 10 of the Best Email Warm Up tools in 2022
To warm up your email with Folderly, you will need to connect your domain and email address. The tool will then ask you to create a warm up email template and to run a spam test to examine your inbox and identify its deliverability issues. The warm up campaign will finally begin and your email address will interact with Folderly inboxes and paid senders. Not only do they...
Source: mailmeteor.com
7 Best Cold Email Warm-up Software
Folderly is an AI-based Platform to increase your mail open rate, click rate, deliverability, reply rate. Folderly goal is to help marketers accelerate their sales by helping them send emails that drive revenue. Folderly is trusted by Berkely, Titan Growth, born & bred, pillbox, Greater Rochester.

Social recommendations and mentions

Based on our record, Folderly seems to be a lot more popular than Smartlook. While we know about 60 links to Folderly, we've tracked only 2 mentions of Smartlook. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Folderly mentions (60)

  • Breaking Into Legal Tech
    Make โ€ข Build and automate workflows InvoiceBerry โ€ข Online invoicing for small businesses Gusto โ€ข Payroll, benefits and HR management Hive โ€ข Manage tasks, workflows and teamโ€™s work Lanva โ€ข Social video editing app. ClickUp โ€ข Manage tasks, docs, chat, goals and more Plausible โ€ข Open-source privacy-friendly web analytics Podcast Hawk โ€ข Podcast guest booking software. Writesonic โ€ข AI-driven content... Source: over 3 years ago
  • Why do businesses always have such long voice mail greetings?
    BTW, the same thing I noticed with emails. I recently started to work with them, and differentiating emails and sending them to the right group of people brings a more positive outcome. We recently checked it on https://folderly.com/. So, I think those things can be linked to each other. Source: almost 4 years ago
  • Is there somewhere an email client for mac that is not gmail, implements labels and supports IMAP?
    Finally, I would suggest you also use https://folderly.com/ in addition to those two email clients. I would help you avoid making your emails spammy and maintain a high email deliverability score. Itโ€™s essential if youโ€™re using email for business purposes. Source: almost 4 years ago
  • What email client are you using?
    Besides, I recently noticed that Apple mail didnโ€™t send my emails. I thought my clients didnโ€™t receive my emails because they were in the spam folder. But, I checked my email deliverability on https://folderly.com/, and it was OK. So, Iโ€™ve been looking at what makes my clients not get my emails and discovered that this email client doesnโ€™t send them for some reason. Source: almost 4 years ago
  • How to promote a sale event via email that won't look spammy?
    But, after testing my email campaign on my friends, I was left puzzled why my letters went to spam. I've read somewhere that you can run all your emails before launching the marketing campaign on https://folderly.com/. I did it, and my score wasn't the best, nor too low. I thought the reason might be in the attached PDF file and links to my store. Do you think that it might be the case? If yes, what are the... Source: almost 4 years ago
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What are some alternatives?

When comparing Smartlook and Folderly, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Loops.so - We bought a billboard in Times Square and we're letting you advertise your startup on it!It's free.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Mailwarm - Email warmup tool to avoid spam folder, since 2020 - Backed by Email Deliverability Experts

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Warmup Inbox - Warmup Inbox is a tool that automates the process of warming up your email inboxes, raising your sender reputation and inbox health automatically.