Segment VS Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Landing page //
2023-10-08

Landing page //
2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

What is Segment? How to Implement and Use It.

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Category Popularity

0-100% (relative to Segment and Smartlook)

Segment

Smartlook

Analytics

35 35%

Analytics

65% 65

Web Analytics

18 18%

Web Analytics

82% 82

Data Integration

100 100%

Data Integration

0% 0

Heatmaps

0 0%

Heatmaps

100% 100

User comments

Share your experience with using Segment and Smartlook. For example, how are they different and which one is better?

Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Smartlook

Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools

Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.

Source: weld.app

Top ETL Tools For 2021...And The Case For Saying "No" To ETL

Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.

Source: blog.panoply.io

Smartlook Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023

Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.

Source: aigrow.me

10 Best Hotjar Alternatives & Competitors in 2023

The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.

Source: www.socialpros.co

Smartlook Reviews: Everything You Need to Know + Best Alternative in 2023

As you can see, this client complains that he could not cancel his subscription on Smartlook, even after he decided to not use his package anymore. That is, Smartlook charged him despite the fact that he had removed the service. Moreover, he did not get any response from the Smartlook support team.

Source: www.socialpros.co

10 Best Google Analytics Alternatives (Free & Paid)

Want an analytics tool to analyze your mobile app? Smartlook is a behavioral analytics tool for websites and mobile app that can track visitors’ activities across devices. As you know, understanding customer behavior is beyond just looking at raw numbers, which GA offers.

Source: www.socialpros.co

The Top 10 Website Session Recording Tools for 2022

Smartlook keeps track of user activity on websites and in mobile apps. It is software made to capture user screen recordings on your websites. You can watch what website visitors click, type into form fields, where they spend the most time, and how they navigate through each page of your website with the Smartlook session recording software.

Source: siterecording.com

Social recommendations and mentions

Based on our record, Segment seems to be a lot more popular than Smartlook. While we know about 40 links to Segment, we've tracked only 2 mentions of Smartlook. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (40)

A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
Segment.com — Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / 3 months ago
We made a tool to detect big signups to your SaaS app. Want to be a beta tester?
Our app – Upollo – connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: 5 months ago
Ledger Live has massive user tracking embedded in it. Here's a fork with all 3rd party trackers removed. See link in comments for context
Api.segment.io is an API for Twilio for data collection. Source: 5 months ago
Best Workflow Automation Software to Streamline Your Development Process
Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / 8 months ago
What is the most overpriced marketing tech on the market?
I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: 11 months ago

Smartlook mentions (2)

Looking for a free Google Analytics alternative for my side projects
Check out - smartlook.com. Just started with it yesterday and so far so good. Source: 12 months ago
Have run ads the past 7 days, no conversions: Review my site
In other words, the site should fail gracefully if smartlook.com or whatever is blocked. Source: almost 2 years ago

What are some alternatives?

When comparing Segment and Smartlook, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Egnyte - Enterprise File Sharing

Segment vs Google Analytics

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