
Google Analytics
Mixpanel
Hotjar
Amplitude
Geckoboard
Google Tag Manager
Matomo
We make customer data simple.

Supermetrics
Odyssey Attribution
Adzviser
Funnel.io
Reportgarden
Data Connector
AgencyAnalytics
The Dataslayer add-on is a reporting tool for your online PPC marketing metrics in Google Sheets.

Which is more popular?
Based on our record, Segment seems to be a lot more popular than Dataslayer. While we know about 46 links to Segment, we've tracked only 3 mentions of Dataslayer.
Website, pricing, platforms and company facts side by side.
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| Website | segment.com | dataslayer.ai |
| Pricing | ||
| Company | Startup from the United States · 500 - 999 employees · 2011 | — |
| Listed in |
In their own words, as submitted to SaaSHub.


No description of Segment yet.
We fetch data from Google Ads, Facebook, Google Analytics, Google DV360, Google Search Console, DCM, Microsoft Advertising and Criteo. We are working through new APIs.
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
No analysis of Dataslayer yet.
Walkthroughs and reviews on video.
What is Segment? How to Implement and Use It.
More videos
End to End Demo of Dataslayer Facebook Connector
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using Segment and Dataslayer. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong...
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique...
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data...
We have no reviews of Dataslayer yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.


For teams just starting out with PLG enrichment: Datagma as the primary personal email resolver, PDL as fallback, Segment as the event bus, Mixpanel for behavioral event storage (the SQL explorer makes it easy to export activation... - Source: dev.to / 6 months ago
Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / over 1 year ago
To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / over 1 year ago
If you want a cross channel tool, you can look into Supermetrics, Dataslayer...ect to build something to pull from all platforms. Source: over 3 years ago
For a free alternative Data Slayer is pretty good and has a free option dataslayer.ai. Source: over 5 years ago
Supermetrics changes the price each year... In big ways. You should try dataslayer.ai, is a great alternative. Source: over 5 years ago
When comparing Segment and Dataslayer, you can also consider the following products.

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Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
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Mixpanel is the most advanced analytics platform in the world for mobile & web.
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Marketing attribution & spend recommendation for advertisers
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The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
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90% of Supermetrics for 10% of its price, seamlessly integrated with ChatGPT and Google Sheets.
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