Software Alternatives, Accelerators & Startups

Segment VS ClickGUARD

Compare Segment VS ClickGUARD and see what are their differences

Segment logo Segment

We make customer data simple.

ClickGUARD logo ClickGUARD

At ClickGUARD, we help Google Ads professionals protect and optimize their campaigns. Our mission is to completely eliminate wasteful ad traffic, beyond click fraud.
  • Segment Landing page
    Landing page //
    2023-10-08
  • ClickGUARD Landing page
    Landing page //
    2023-05-22

ClickGUARD is the most advanced click fraud protection software designed to stop money-wasting clicks, boost campaign conversions and maximize PPC profits. More than 95% of Google Ads / AdWords clicks never convert, so you deserve better. Don't let Ad / click fraud eat up your PPC campaign budget. With more than 50+ highly integrated and customizable features ClickGUARD builds a firewall around your ads to detect, stops and prevent all illegitimate, invalid money-wasting click fraud.

Segment

$ Details
-
Platforms
-
Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

ClickGUARD

$ Details
paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)
Platforms
Wordpress Slack Web
Release Date
2016 October

Segment features and specs

No features have been listed yet.

ClickGUARD features and specs

  • Proxy VPN detection: Identify, flag, and create block rules based on proxy VPN network detection.
  • GEO location protection: Detect and block clicks from networks outside your targeted continent or specific countries.
  • Time-on-site conditions: Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
  • Click frequency protection: Identify, flag, block and label fraud based on unique click and account entity clicks.
  • Target frequency protection: Campaign, Adgroup, keyword, domain, and landing page based target rules.
  • Conversion based protection: Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
  • Invalid click protection: Advanced invalid clicks protection that exceeds default one Google Ads is offering.
  • Click intensity protection: Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
  • Campaign level protection: Create and apply rules to specific campaigns within your account.
  • Keyword level protection: Create and apply rules to specific Keyword clicks within your account.
  • Threat level classification: Set rules to identify, flag and block disruptive click patterns.
  • Bot detection: Detect, identify, and block crawler bot traffic based on signature.
  • AdGroup level protection: Create and apply rules to specific AdGroups within your account.
  • Device level protection: Create and apply rules to specific device type clicks within your account.
  • IP range level protection: Create and apply rules to specific IP addresses and IP ranges within your account.
  • Forensic reports: Google Ads click reporting from more than 40 data-points and associated relational details.
  • Keyword click reports: Keyword object analysis reports with relational flags based on unique account rules.
  • Device tracking reports: Individual device ID tracking and post-click behavior analysis reports.
  • Scheduled summary reports: This is an easy way to get the latest stats from your ClickGUARD account.
  • IP address and IP range reports: IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
  • Placement source reports: Google Ads display network analysis with ad placement quality assessment.
  • On-demand CSV export: At any point you are able to grab an on-demand export of data in the CSV format.
  • Click quality reports: Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
  • Set search campaign click cap: Limit the number of Search clicks every user can perform before being blocked.
  • Organic traffic monitoring: See how are organic visitors behaving on your website.
  • Ad placements whitelist: Whitelist placement domains that should never be blocked by ClickGUARD rules.
  • Custom duration exclusions: Set a default or a custom duration for all blocking and excluding actions.
  • Set display campaign click cap: Limit the number of Display clicks every user can perform before being blocked.
  • Pausing campaigns: In extreme conditions of intensive fraud activity system can automatically pause campaigns.
  • IP address whitelist: Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
  • Manage audiences of converters: Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
  • Website platform integrations: Easy installation and integration with most dozens of Web / CMS platform.
  • Email and Slack notifications: Receive the most important notifications directly to your email or Slack in real-time.
  • WordPress plugin: Native WordPress integration for fast and easy direct tracking code deployment.
  • Custom flagging: Flags clicks that trigger custom rules as a result of blocking actions.
  • Aliases tags: Assign aliases to common IPs, placements, devices, and other entities.

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

ClickGUARD videos

Click Fraud Protection for Google Ads by ClickGUARD

More videos:

  • Review - The SINGLE Most Valuable Tool for Anyone Looking to Stop Click Fraud
  • Review - ClickGUARD review: We found that we were actually saving money

Category Popularity

0-100% (relative to Segment and ClickGUARD)
Analytics
100 100%
0% 0
Fraud Detection And Prevention
Data Integration
100 100%
0% 0
Fraud Prevention
0 0%
100% 100

User comments

Share your experience with using Segment and ClickGUARD. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and ClickGUARD

Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

ClickGUARD Reviews

We have no reviews of ClickGUARD yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 40 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (40)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Segment.com — Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / 5 months ago
  • We made a tool to detect big signups to your SaaS app. Want to be a beta tester?
    Our app – Upollo – connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: 6 months ago
  • Ledger Live has massive user tracking embedded in it. Here's a fork with all 3rd party trackers removed. See link in comments for context
    Api.segment.io is an API for Twilio for data collection. Source: 7 months ago
  • Best Workflow Automation Software to Streamline Your Development Process
    Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / 10 months ago
  • What is the most overpriced marketing tech on the market?
    I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: about 1 year ago
View more

ClickGUARD mentions (0)

We have not tracked any mentions of ClickGUARD yet. Tracking of ClickGUARD recommendations started around Mar 2021.

What are some alternatives?

When comparing Segment and ClickGUARD, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

ClickCease - ClickCease is a click fraud detection and protection solution.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

TrafficGuard - Triple layered ad fraud protection for brands, agencies and ad networks.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Clixtell - Clixtell is a world leader in providing cutting edge solutions for call tracking & analytics, detecting & preventing Google Ads & Bing Ads click fraud activity and website video recording.