Software Alternatives, Accelerators & Startups

Pipedrive VS CRMlytics

Compare Pipedrive VS CRMlytics and see what are their differences

Pipedrive logo Pipedrive

Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

CRMlytics logo CRMlytics

CRMlytics is a free native WordPress CRM for WooCommerce with predictive churn prediction machine learning. RFM scoring, health scores, dynamic segments, customer management and email campaigns. No SaaS fees, no data leaving your server.
  • Pipedrive Landing page
    Landing page //
    2024-08-12

Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business. Sign up for a 14-day free trial.

  • CRMlytics CRMlytics dashboard
    CRMlytics dashboard //
    2026-06-05
  • CRMlytics Customer list with health scores and predictions
    Customer list with health scores and predictions //
    2026-06-05
  • CRMlytics Customer timeline view
    Customer timeline view //
    2026-06-05
  • CRMlytics RFM segment viewer
    RFM segment viewer //
    2026-06-05
  • CRMlytics Custom segments builder
    Custom segments builder //
    2026-06-05
  • CRMlytics Smart tags configuration
    Smart tags configuration //
    2026-06-05
  • CRMlytics Email campaign setup
    Email campaign setup //
    2026-06-05

Features: - Store Dashboard: Provides a 360ยฐ view of store performance with aggregated metrics, live activity feeds, and macro trend analysis. - Customer Profiles & Custom Fields: Provides a full view of each customer with the ability to add custom data points (phone, company, notes) alongside their tags and history. - Customer Timelines: Offers a complete interaction history for each customer, including order changes, email clicks, and manual notes in one chronological feed. - Manual Activity Logging: Allows logging of external interactions, phone calls, support notes, and feedback directly to a profile. - Customer Search & Filter: Find any customer instantly by searching names, emails, or custom fields, and filtering by tags, health scores, and RFM segments. - Built-in Email Campaigns: Enables sending targeted emails to individuals, dynamic segments, or tagged groups directly from the plugin without switching tools. - Email Click Tracking: Automatically logs link clicks within emails back to the customer's timeline to refine future targeting and segments. - Churn Risk Scores: Assigns a predictive health score to each customer based on their buying patterns, identifying those at risk of leaving. - Order Forecasts: Predicts the number of orders each customer will place in the next 30, 90, and 180 days to optimize marketing budgets. - RFM Scoring: Automatically calculates Recency, Frequency, and Monetary scores to identify and protect high-value repeat buyers. - Custom Segments: Allows filtering customers by various criteria and saving them as dynamic segments for targeted campaigns. - Smart Tags: Automatically tags customers based on behavior or allows manual tagging for dynamic list management. - Onboarding Wizard: Offers a guided setup process that gets the CRM running and generating insights from historical data in under two minutes. - CSV Export: Enables fast, one-click exporting of customer data and segments for integration with other tools.

Pipedrive

$ Details
paid Free Trial $14.0 / Monthly (Essential package)
Platforms
Android iOS Browser Web
Release Date
2011 July
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Martin Henk
Employees
500 - 999

Pipedrive features and specs

  • User-Friendly Interface
    Pipedrive is known for its intuitive and easy-to-navigate interface, making it accessible for users without extensive technical skills.
  • Pipeline Management
    It offers robust pipeline management features that help users visualize their sales processes and track deal progress effortlessly.
  • Customization Options
    Pipedrive allows for extensive customization, enabling users to tailor the CRM to their specific needs, including custom fields and workflow automations.
  • Integration Capabilities
    It integrates with numerous third-party applications like Gmail, Outlook, and Zapier, enhancing its functionality and allowing for seamless data flow.
  • Mobile App
    Pipedrive provides a well-designed mobile app that allows users to manage their sales activities on the go, ensuring productivity from anywhere.

CRMlytics features and specs

  • Store dashboard
    Real-time metrics, activity feed, macro trends
  • Machine Learning
    runs locally on your server, no external APIs
  • Predictive churn risk scores
    health score per customer based on buying patterns
  • Order forecasts
    estimated orders per customer for 30, 90, 180 days
  • RFM scoring
    automated recency, frequency, monetary scores (1-5)
  • Dynamic segments
    custom filters (orders, AOV, health score, dates) saved as live segments
  • Smart tags
    rule-based auto-tagging with manual overrides
  • Customer timelines
    orders, email clicks, tag changes, staff notes in one view
  • Direct email
    compose and send to segments/tags from inside the plugin
  • CSV Export
    one-click export

Analysis of Pipedrive

Overall verdict

  • Overall, Pipedrive is a well-regarded CRM solution especially praised for its ease of use and effectiveness in helping small to medium-sized businesses streamline their sales process.

Why this product is good

  • Pipedrive is often regarded as a good CRM tool because it provides a simple, user-friendly interface that helps sales teams manage leads, track communications, automate repetitive tasks, and analyze data to improve sales processes. It integrates well with other tools and offers customization options to fit various business needs.

Recommended for

    Pipedrive is recommended for small to medium-sized businesses (SMBs) and sales teams seeking a straightforward, affordable, and efficient tool to manage and improve their sales operations. Particularly, it suits teams that prioritize visual sales pipelines and require an easy learning curve.

Analysis of CRMlytics

Overall verdict

  • CRMlytics appears to be a solid CRM analytics platform for businesses seeking data-driven customer insights, though prospective users should verify current features and pricing directly, as I don't have detailed verified information about this specific service.

Why this product is good

  • Combines CRM functionality with analytics, potentially offering unified customer data and reporting in one place
  • Analytics-focused CRMs can help businesses identify sales trends and customer behavior patterns
  • May reduce the need for separate analytics tools by integrating reporting into the customer management workflow
  • Data-driven insights can support better decision-making around sales and marketing efforts

Recommended for

  • Small to medium businesses looking to consolidate CRM and analytics tools
  • Sales teams that rely on data-driven insights to prioritize leads
  • Marketing teams needing customer behavior and campaign performance analytics
  • Companies wanting to track customer lifetime value and retention metrics

Pipedrive videos

Pipedrive Review - Sales CRM Tool

More videos:

  • Review - Pipedrive Review: the Good the Bad and the Ugly
  • Review - What's new in 2019 - Pipedrive
  • Tutorial - What is CRM? (Customer Relationship Management)
  • Review - Pipedrive CRM Review 2021
  • Review - Pipedrive is the Best CRM for More Sales
  • Review - Pipedrive CRM Review: Key Features, Pros And Cons, And Alternative Products
  • Review - Pipedrive Review, Pricing and Features

CRMlytics videos

No CRMlytics videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Pipedrive and CRMlytics)
CRM
100 100%
0% 0
Woocommerce
0 0%
100% 100
Sales
100 100%
0% 0
CRM Platforms
100 100%
0% 0

Questions & Answers

As answered by people managing Pipedrive and CRMlytics.

What makes your product unique?

CRMlytics's answer:

It's the only native WordPress CRM with predictive machine learning.

Why should a person choose your product over its competitors?

CRMlytics's answer:

Three reasons:

  • Only free option with predictive ML. Klaviyo locks predictive churn behind $1,200+/mo plans. Salesforce needs Einstein (Enterprise). FluentCRM, Groundhogg, Jetpack CRM don't have any predictive analytics at all. CRMlytics is the only one that's free and has BG/NBD churn prediction built in.

  • Your data stays on your server. Cloud CRMs like Klaviyo, Metrilo, and HubSpot all copy your customer data to their servers. CRMlytics runs inside WordPress. No data leaves your site, no third-party dependency, no privacy headaches.

  • No per-contact pricing. Klaviyo, ActiveCampaign, Drip all charge by contact count โ€” gets expensive fast as you grow. CRMlytics is free with no limits. Metrilo charges based on revenue, Metorik on order volume. No meter, no bill.

How would you describe the primary audience of your product?

CRMlytics's answer:

WooCommerce store owners who want to understand their customers better. Churn risk, RFM scores, who's worth reaching out to. Specifically:

  • Store operators who want predictive analytics without shipping their customer data somewhere else
  • Agency owners managing multiple WP stores. One plugin for all sites, no per-client licensing
  • Privacy-conscious merchants who want everything to stay on their own server
  • Growth-stage and larger stores that need customer intelligence without monthly fees or contact limits

User comments

Share your experience with using Pipedrive and CRMlytics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pipedrive and CRMlytics

Pipedrive Reviews

  1. michelleturner
    ยท Managing Director at Nuvoro Digital ยท
    Pipedrive is sales focused and easy to use

    We adopted Pipedrive for our sales team because we were looking for a CRM that was sales focused and didn't come with all the other unnecessary features and complexity of other solutions. We have been very happy with Pipedrive and our sales team consistently have good things to say about it. More importantly though our sales team do actually add and update the data which had been a problem with our previous CRM which was too complex and cumbersome to get regular useage. The reporting functionality is good too and I can get a clear view on deals and where they are up to.

    ๐Ÿ Competitors: HubSpot CRM, Salesforce Sales Cloud, Zoho CRM
    ๐Ÿ‘ Pros:    Easy to use|Sales first approach|Good reporting options
    ๐Ÿ‘Ž Cons:    Mainly self-service support
  2. Pieter Jan
    ยท Co-founder at Vizito ยท
    The best CRM for our SaaS business

    Pipedrive has made our business much more efficient in following up deals. Keep track of deals, meetings, mails and phone calls all in one place. We can quickly follow up on offers and used Pipedrive's automations and API to integrate our Vizito trials directly into Pipedrive.

    It offers the most flexibility while maintaining an easy-to-use interface and their support is superb!

    Keep up the great work!

    ๐Ÿ Competitors: HubSpot CRM, Teamleader
    ๐Ÿ‘ Pros:    Easy to use|Quick and easy|Stable|Easy integration|Api integration|Rest api|Cost-efficient
  3. jeet998
    ยท Chief Manager at Entab Infotech Pvt Ltd ยท
    Best CRM Software: PipeDrive

    All alternatives are good but we prefer Pipedrive because of its great customization and most fit for company/business development.


Why Weโ€™re Building Mria CRM: The First Truly Native CRM for Jira
Next, we tried going outside the Atlassian ecosystem โ€“ using standalone CRMs like Zoho and Pipedrive. While these platforms were powerful, integrating them with Jira was costly, complex, and prone to syncing issues. We constantly battled data silos, duplicated effort, and poor visibility across systems. What we gained in CRM functionality, we lost in efficiency.
Source: mriacrm.com
Top 9 Best Copper CRM Alternatives for Businesses in 2023
Pipedrive offers a low-cost version for $12.50 per month that excludes the majority of the CRM capabilities that salespeople seek. Users must purchase the $50 version at least in order to run a business.
Source: magenest.com
Top 21 Salesforceโ€™s Competitors and Alternatives
Using Pipedrive, businesses can customize chatbots and web forms and import or export data to and from spreadsheets or another CRM like Salesforce. The solution offers an AI-powered sales mentor for analyzing customer data usage. And its easy-to-use CRM software simplifies marketing and sales processes for businesses with small teams. Pipedrive is economically priced, making...
14 Best Copper CRM Alternatives to Use in 2022
Pipedrive is a CRM designed to grow sales. This Copper alternative provides businesses the ability to build custom sales pipelines to visualize the movement of prospects through the sales cycle. Pipedriveโ€™s analytics help eliminate guesswork and allow you to make smarter decisions for your business. The software also allows you to automate several aspects of your sales...
What is CRM?
Hubspot is known for its marketing tools focused on the digital world. It launched its CRM just 3 years ago, and it has been widely accepted by small businesses due to its simplicity and low price. Another very similar alternative in this regard is Pipedrive.
Source: prokom.es

CRMlytics Reviews

  1. ๐Ÿ Competitors: fluentsoft.com FluentCRM
    ๐Ÿ‘ Pros:    Easy to use|User-friendly

10 Best CRMs for WooCommerce 2026: Pricing, Features, and Honest Verdicts
CRMlytics takes a completely different approach. Instead of focusing heavily on operational workflow builders, it is a native analytical CRM built specifically for WooCommerce stores. It uses predictive modeling (specifically the BG/NBD statistical model) to tell you exactly who is about to churn and when a customer is likely to order next. The best part? It runs entirely on...
Source: crmlytics.com

Social recommendations and mentions

Based on our record, Pipedrive seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Pipedrive mentions (2)

  • Why doesn't Microsoft have a better CRM product...?
    I feel like Microsoft could offer a more robust CRM than what's present with 'Contacts' under Outlook, and pretty easily. Something like Pipedrive... I mean it could syncronize all the datapoints that local Microsoft programs already have access to: mail, contacts, projects, teams, and LinkedIn. Source: over 3 years ago
  • Building Reach in Public
    Pipedrive โ†’ our CRM for tracking leads, tasks, conversations, and deals. We chose Pipedrive because it does a good job of providing an intuitive and relatively simple CRM while still having enough features to track our sales conversations. Pricing is accessible. Source: over 4 years ago

CRMlytics mentions (0)

We have not tracked any mentions of CRMlytics yet. Tracking of CRMlytics recommendations started around Jun 2026.

What are some alternatives?

When comparing Pipedrive and CRMlytics, you can also consider the following products

Zoho CRM - Omnichannel CRM for Businesses of all sizes

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Freshsales CRM - A full-fledged CRM for high-velocity sales teams.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Copper - Copper (formerly ProsperWorks) is easy-to-use customer relationship management for small businesses. Capture contacts and sales leads direct from Gmail with our simple CRM.

Drip - Turn more website visitors into customers with crash course