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Optimizely VS Taboola

Compare Optimizely VS Taboola and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Optimizely logo Optimizely

A/B testing you'll actually use.

Taboola logo Taboola

Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Taboola Landing page
    Landing page //
    2023-02-09

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Taboola videos

+ Add

Taboola Review | How Our Taboola Experiment Went

More videos:

  • Review - Spent $141 On Taboola Native Ads - Guess How Much I Made! [ CPA Training ]
  • Review - Should You Be Using Outbrain or Taboola? | Ep. #233

Category Popularity

0-100% (relative to Optimizely and Taboola)

Optimizely

Taboola

A/B Testing
100 100%
A/B Testing
0% 0
Advertising
0 0%
Advertising
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Ad Networks
0 0%
Ad Networks
100% 100

User comments

Share your experience with using Optimizely and Taboola. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Taboola

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Taboola Reviews

Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
The three main places you can effectively use Taboola is using Google’s ‘sponsored’ search area, across social media and networking websites (Instagram, Facebook, Twitter, and the sorts) and then on your personal website. Everything is handled from a central dashboard, but there is a minimum page view of 500,000 if you want to get started.
Source: www.izooto.com
Posting Ads On Facebook Only? You Might Want To Consider These Alternatives
Taboola brings the users content into the notice of visitors to large, high-quality publications but it doesn’t do this by using paid search/banner ads but with a deceptively simple approach i.e. recommend related content the audience may like.
Source: reportgarden.com

Social recommendations and mentions

Based on our record, Taboola seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Taboola mentions (3)

  • REDCLOUD KICKSTARTER READY FOR LAUNCH. WOULD APPRECIATE HELP IN HOW TO PROMOTE
    Glad you're doing better! What have you used so far for advertising? I found that kicktraq.com/projects/kickamsads/self-publishing-and-email-marketing/ is very good and taboola.com is also worth doing. Source: almost 2 years ago
  • I get 4.5 million page views a month on my content, how do I get advertising?
    Additionally, I have become aware of services such as outbrain.com and taboola.com that pay publishers in a variety of ways for integrating ads onto content that has high page views. However, I don't know the correct course as advertising is uncharted waters for me. Source: over 2 years ago
  • $TBLA
    I've just come across a stock that interested me by the name of Taboola.com (ticker: TBLA). They are an advertising company founded in 2007 currently valued at $2.6 billion. It is currently sitting at $8.60 since its IPO. It has an average rating of $16.00 (pretty big upside). Financials look pretty good last quarter, beating expectations across the board:. Source: over 2 years ago

What are some alternatives?

When comparing Optimizely and Taboola, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Outbrain - Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Infolinks - Discover what Infolinks smart ads can do for you

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

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