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Infolinks VS Optimizely

Compare Infolinks VS Optimizely and see what are their differences

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Infolinks logo Infolinks

Discover what Infolinks smart ads can do for you

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Infolinks Landing page
    Landing page //
    2021-10-11
  • Optimizely Landing page
    Landing page //
    2023-10-04

Infolinks features and specs

  • Easy Integration
    Infolinks offers a simple setup process that integrates smoothly with most websites, requiring only a small piece of code added to the website's HTML.
  • Multiple Ad Formats
    It provides a variety of ad formats, including in-text, banner, and video ads, which can help increase revenue by targeting different user preferences.
  • Non-intrusive Ads
    The ad formats are designed to be non-disruptive, enabling a better user experience compared to traditional pop-up or full-page ads.
  • Global Coverage
    Infolinks serves ads globally, ensuring that publishers can monetize traffic from different regions effectively.
  • Detailed Analytics
    Publishers have access to detailed performance reports, which can help in understanding how ads are performing and strategizing for better results.

Possible disadvantages of Infolinks

  • Lower Ad Revenue
    Compared to some other ad networks, Infolinks tends to offer lower revenue per click, which might not be suitable for all publishers.
  • Availability Issues
    Infolinks may suffer from suboptimal ad inventory in certain niche markets, leading to lower fill rates or irrelevant ads.
  • Page Load Impact
    The additional ad scripts can sometimes cause a slight delay in page loading times, which could affect user experience.
  • Browser Compatibility
    Not all browsers are supported efficiently, potentially leading to loss of ad revenue or unrendered ads for some visitors.
  • Ad Blockers
    Users employing ad blockers can prevent Infolinks ads from displaying, which could reduce potential earnings.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Infolinks videos

+ Add

Infolinks Full Review | Infolinks Earnings | Best Ad Network For beginners To Make Money Online

More videos:

  • Review - Best Adsense Alternative the Infolinks Review
  • Review - Infolinks Adsense How Much Pay 1000 Page Views | How Do earn money From Infolinks

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Infolinks and Optimizely)

Infolinks

Optimizely

Advertising
100 100%
Advertising
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Ad Networks
100 100%
Ad Networks
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Infolinks and Optimizely

Infolinks Reviews

Top 11 Google AdSense alternatives for 2022
It is difficult to say which ad network is the best alternative to AdSense as many factors influence a website’s ad revenue. These include the geographic location of their traffic, the vertical, amount of traffic, the device used, advertiser competition, and much more. It is best to test different ad networks, as mentioned on our list such as Real Content Network, Trion,...
Source: www.monetizemore.com
21 Best AdSense Alternatives to Consider for Your Website in 2022
Infolinks supports a marketplace of over 100,000 websites operating in 128 countries and can be integrated into a website in just a few minutes.
Source: kinsta.com
Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
InfoLinks is one of the leading experts in in-text advertising. With InfoLinks, you can create effective video and banner ads.
Source: www.izooto.com
10 Alternatives To Google And Facebook Ads
Infolinks is a marketplace that utilizes user intent and real-time engagement to distribute ads. Infolinks is the third largest publisher marketplace in the world and operates in 128 countries. Since its founding in 2007, Infolinks has advanced its product and ad units to focus on real-time engagement for relevant ads based on what and where the user is searching. There are...
Source: www.ppchero.com
10 Best Google AdSense Alternatives – Make Money from Your Blog
Infolinks welcome big or small publishers with no setup fees. There are no minimum applications for visitors or page views. Joining Infolinks is fairly easy although it rejects websites with offensive or illegal content.
Source: www.binpress.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing Infolinks and Optimizely, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Media.net - Yahoo! Bing Network Contextual Ads powered by Media. net gives you instantaneous access to one of the world's largest marketplaces for advertisers. People also askWhat is Media Net?What is Medianet Cisco?

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Outbrain - Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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