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Optimizely VS Lucris

Compare Optimizely VS Lucris and see what are their differences

Optimizely

A/B testing you'll actually use.

Rating
5.0 · 1 review
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Alternatives Is it good?
Lucris

Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next.

Rating
0 reviews
Pricing
Paid Free trial $99 / Monthly (Up to 1,000 monthly orders; all platform features)
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PromptBrake
Automated AI security testing for agents, chatbots, and APIs. Find prompt injection, data leaks, and unsafe behavior before launch. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

A/B Testing popularity
100% vs 0%
alternatives listed
240+ vs 21

Base details

Website, pricing, platforms and company facts side by side.

Optimizely
Lucris
Website optimizely.com lucris.io
Pricing
Official pricing
Paid Free trial $99 / Monthly (Up to 1,000 monthly orders; all platform features) Official pricing
Platforms —
Browser Mobile
Company Startup from the United States Startup from the United States · 1 - 9 employees · 2025
Listed in
A/B Testing Website Testing Conversion Optimization Web Analytics +1
Business & Commerce Office & Productivity eCommerce Tools Finance eCommerce AI Shopify Apps +4

About Optimizely and Lucris

In their own words, as submitted to SaaSHub.

Optimizely
Lucris

No description of Optimizely yet.

Lucris is a financial decision-making platform for Shopify and DTC brands. It brings sales, advertising, cost, and financial data together so teams can see what drives profit - and what to do next. Unlike dashboards that only report numbers, Lucris explains what changed, why it matters, and which...

Read more about Lucris

Features and specs

What each product offers, as listed by its team.

Optimizely 6 features
Lucris 3 features
  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.
  • Profit Analytics
    Track profit, contribution margin, CAC payback, AOV, and customer cohorts
  • AI Decision Support
    Understand what changed, why it matters, and what to do next
  • Unified DTC Data
    Connect Shopify, advertising, and cost data in one place

Videos

Walkthroughs and reviews on video.

Optimizely 3 videos + Add
Lucris 1 video + Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos

  • - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • - A/B Testing with Optimizely

Lucris: Know What’s Driving Profit and What to Do Next

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Optimizely
Lucris
100% 100%
A/B Testing
0% 0%
0% 0%
Business & Commerce
100% 100%
100% 100%
Web Analytics
0% 0%
0% 0%
eCommerce Tools
100% 100%

Questions & Answers

As answered by people managing Optimizely and Lucris.

What makes your product unique?

Lucris's answer:

Lucris turns Shopify, marketing, and cost data into clear financial decisions. It explains what changed, why it matters, and what to do next - not just more charts.

Why should a person choose your product over its competitors?

Lucris's answer:

Choose Lucris if you care about profitable growth, not just revenue or attribution. It connects marketing performance to contribution margin, CAC payback, cash flow, and profit.

How would you describe the primary audience of your product?

Lucris's answer:

Shopify and DTC founders, operators, finance leads, and agencies that need clearer, faster growth decisions.

What's the story behind your product?

Lucris's answer:

Lucris grew out of hundreds of DTC growth audits. Brands had plenty of dashboards but still struggled to turn their data into confident decisions. Lucris was built to close that gap.

Which are the primary technologies used for building your product?

Lucris's answer:

RedwoodJS, React, GraphQL, PostgreSQL, Prisma, Supabase, and OpenAI, with integrations for Shopify, Meta Ads, Google Ads, and Slack.

User comments

Share your experience with using Optimizely and Lucris. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Optimizely 5.0 · 1 review
Lucris no reviews yet
  • Good A/B and multivariate testing tool
    SaaSHub review
    · Jan 2021

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and...

  • 15 Best A/B Testing Tools And Software (2021 List)
    www.einsstark.tech · Jan 2021

    Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this...

  • Top Mobile Feature Flag Tools
    instabug.com · Jun 2020

    Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still...

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We have no reviews of Lucris yet. Be the first one to post

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