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Insightly VS ViewForge

Compare Insightly VS ViewForge and see what are their differences

Insightly

Insightly is the easy, powerful and affordable online Customer Relationship & Project Management Software used by over 400,000 small businesses world wide

Rating
5.0 · 1 review
Alternatives Is it good?
ViewForge

Year/Make/Model fitment search for Shopify. 8 verticals, Smart Parse, and your data in Shopify metaobjects — not a vendor database. Free tier, Pro at $49.

Rating
0 reviews
Pricing
Freemium Free trial $19 / Monthly ($19/month Starter 1,000 products, custom templates, CSV import)
Alternatives Is it good?
InboxAgent
InboxAgent uses AI to read your shared mailboxes, like info@ and sales@, plus everyone's own inbox, on Microsoft 365, Gmail, Zoho Mail or IMAP. It finds the sales leads and gives each an owner on a board. Never sends from your mailbox. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Base details

Website, pricing, platforms and company facts side by side.

Insightly
ViewForge
Website insightly.com normalview.pro
Pricing
Official pricing
Freemium Free trial $19 / Monthly ($19/month Starter 1,000 products, custom templates, CSV import) Official pricing
Platforms —
Shopify
Company Startup from the United States Startup from the United States · 1 - 9 employees · 2026
Listed in
CRM Project Management Sales Tools Sales +1
eCommerce Tools Custom Search Fitment

About Insightly and ViewForge

In their own words, as submitted to SaaSHub.

Insightly
ViewForge

No description of Insightly yet.

ViewForge is a Year Make Model (YMM) parts finder for Shopify. Shoppers pick their vehicle, machine or device from cascading dropdowns and see only the parts that fit. Fitment search works across eight verticals — auto, motorcycle, tractor, marine, power equipment, bicycle, printer and...

Read more about ViewForge

Features and specs

What each product offers, as listed by its team.

Insightly 5 features
ViewForge 9 features
  • User-Friendly Interface
    Insightly features a straightforward and intuitive interface, making it easy for users to navigate through the platform and manage their tasks efficiently.
  • Integration Capabilities
    Insightly seamlessly integrates with a wide range of third-party applications such as Google Workspace, Microsoft Office, and various marketing automation tools, facilitating smoother workflow integration.
  • Customizable
    The platform offers a high degree of customization options for dashboards, fields, and workflows, allowing organizations to tailor the CRM to meet their specific needs.
  • Project Management Features
    In addition to CRM functionalities, Insightly provides robust project management tools that help teams manage projects, tasks, and deadlines within the same platform.
  • Mobile Accessibility
    Insightly offers a mobile app that ensures users can access CRM data anytime and anywhere, adding a layer of flexibility for on-the-go professionals.

Possible disadvantages

  • Limited Custom Reports
    The reporting functionalities can be somewhat limited, particularly for creating complex custom reports, which could hinder advanced data analysis needs.
  • Learning Curve
    While generally user-friendly, some advanced features and customization options require a steeper learning curve, and users might need time to get fully acquainted.
  • Price
    Insightly's pricing can be on the higher side, especially for smaller businesses or startups that might have limited budgets for CRM solutions.
  • Customer Support
    Some users have reported that the customer support response times can be slow, and the quality of support varies, which might pose challenges when urgent issues arise.
  • Feature Limitations on Lower Tiers
    Some of the more advanced CRM and project management features are only available on higher-tier plans, which may limit functionality for users on basic or lower-tier packages.
  • Fitment Information
    Cascading Year/Make/Model fitment search, up to four levels
  • Vertical integration nobody else has
    8 built-in vertical templates, plus custom templates on paid tiers
  • Shopify Metaobjects
    Fitment stored as native Shopify metaobjects — your data survives uninstall
  • Smart Data Processing
    Smart Parse: extract fitment from existing product titles and descriptions, with confidence scoring
  • CSV Import/Export
    CSV import with fuzzy matching and a coverage dashboard
  • ACES / PIES
    ACES / PIES import and NHTSA VIN decoding
  • My Garage
    Saved-vehicle garage, compatibility table, and product-page fit notice
  • Context Aware Fitment Search
    Collection-level fitment assignment
  • No Obligations
    Free tier with no expiry, up to 50 products

Videos

Walkthroughs and reviews on video.

Insightly 3 videos + Add
ViewForge 1 video + Add

Insightly Review | CRM Software | Pearl Lemon Reviews

More videos

  • - Insightly CRM Review & Pricing - What We Think About Insightly
  • - Insightly CRM Demo

ViewForge: YMM Search & Filter

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Insightly
ViewForge
100% 100%
CRM
0% 0%
0% 0%
eCommerce Tools
100% 100%
100% 100%
Sales
0% 0%
0% 0%
Custom Search
100% 100%

Questions & Answers

As answered by people managing Insightly and ViewForge.

What makes your product unique?

ViewForge's answer:

Three things. (1) Data ownership: ViewForge writes fitment as Shopify metaobjects native to your store — most competitors store fitment in their own database. (2) 8 verticals out of the box: auto, motorcycle, tractor, marine, power equipment, bicycle, printer, electronics — most competitors are automotive-only. (3) Smart Parse: extract fitment automatically from your existing product titles and descriptions instead of re-typing everything.

Why should a person choose your product over its competitors?

ViewForge's answer:

Data ownership. Fitment lives in your Shopify metaobjects, so uninstalling does not take your compatibility data with it. Convermax, EasySearch and PartFinder all keep it in their own databases, and getting it back depends on their export tooling on the day you cancel.

Cost at the low end. The search widget, the compatibility table on the product page and the saved-vehicle garage are all on the free tier, up to 50 products, with no expiry. EasySearch puts the table and the garage behind its $75/month Premium plan. Convermax starts at $250/month.

Automotive and non-automotive coverage. Eight built-in templates, and fully custom templates from $19/month, for catalogs that do not decompose into Year/Make/Model at all.

How would you describe the primary audience of your product?

ViewForge's answer:

Shopify merchants whose customers need to know whether a part fits before they will buy it — and who do not have an engineer on staff to build that themselves.

Concretely: auto and truck parts retailers, powersports and motorcycle dealers, tractor and agricultural parts sellers, marine and outboard suppliers, small-engine and power equipment stores, bicycle and e-bike component shops, printer supply merchants, and electronics accessory sellers.

Catalog sizes run from a few dozen products on the free tier up into the tens of thousands; it is running in production on a catalog of roughly 40,000 SKUs. The common thread is not the industry — it is that "does this fit my thing" is the question deciding the sale.

What's the story behind your product?

ViewForge's answer:

ViewForge came out of agency work. Normal View was building for a parts retailer running roughly 12,000 SKUs who needed fitment search, and every app we evaluated stored the merchant's compatibility data in the vendor's own database.

That is a strange trade when you look at it directly. Fitment data is genuinely expensive to produce — it is weeks of work — and the merchant would not own the result. It would belong to whichever app happened to be installed that year.

Shopify metaobjects made a different answer possible: write fitment as native structured data inside the merchant's own store. The theme reads it, the Storefront API queries it, Admin GraphQL exports it, and it is still there after an uninstall. That decision is what the rest of the app is built around.

Everything else came from real catalogs rather than a roadmap. Eight verticals exist because a tractor catalog is not Year/Make/Model. Smart Parse exists because that retailer had already written fitment into 12,000 product titles, and nobody was ever going to retype them.

Which are the primary technologies used for building your product?

ViewForge's answer:

  • TypeScript
  • Shopify metaobjects, as the fitment data store
  • Shopify theme app extensions for the storefront components: fitment search, saved-vehicle garage, compatibility table, product-page fit notice
  • Shopify Storefront API, for querying fitment from the theme
  • Shopify Admin GraphQL API, for writing and exporting fitment records
  • NHTSA vehicle database, for VIN decoding
  • ACES and PIES XML parsing, for automotive catalog import

User comments

Share your experience with using Insightly and ViewForge. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Insightly 5.0 · 1 review
ViewForge no reviews yet
  • Awesome.
    SaaSHub review
    · Feb 2023

    I recently tried out Insightly's servise and I absolutely appreciate it! It's extremely intuitive and user-friendly, making it easy for me to keep track of all my customer relationships as well as manage projects....

  • Top 9 Best Copper CRM Alternatives for Businesses in 2023
    magenest.com · Aug 2022

    Insightly is a CRM designed for businesses that have a straightforward and uncomplicated sales process. Their user interface is intuitive and enables the building of unique pipelines, as well as all of the tools and...

  • Top 21 Salesforce’s Competitors and Alternatives
    bstrategyhub.com · Jun 2022

    With Insightly, users can create multi-step business processes and automate emailing, lead routing, reporting, record linking, and more. According to Insightly founder Antony Smith, this CRM software is designed for...

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