Software Alternatives, Accelerators & Startups

Hotjar VS ZIP Code API

Compare Hotjar VS ZIP Code API and see what are their differences

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Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

ZIP Code API logo ZIP Code API

REST API for US ZIP, ZIP+4, and Canadian postal codes. Single unified endpoint covers address validation and standardization, radius search (centroid haversine and true spatial polygon intersection), point-to-point distance, autocomplete/typeah
  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

  • ZIP Code API Landing page
    Landing page //
    2026-05-21

API for US ZIP, ZIP+4, and Canadian postal code data. One unified endpoint set covers North America โ€” no separate APIs by country or data type.

What it does

  • Address validation and standardization โ€” production-grade parser with ZIP+4 append, refreshed monthly
  • Radius search โ€” centroid haversine and true spatial polygon intersection. Returns ZIPs/FSAs within range, with per-result pct_inside overlap percentage for spatial queries
  • Unified lookup endpoint โ€” accepts US ZIP, ZIP+4, Canadian FSA, full Canadian postal codes, or latitude/longitude inputs
  • Autocomplete/typeahead โ€” cities, counties, metros, states, FSAs, ZIPs
  • Point-to-point distance โ€” between any two postal points
  • Census ACS demographics โ€” 2011โ€“2024, 542 fields per ZIP across income, education, housing, social, and economic profiles
  • Boundary lookups โ€” Census tracts, congressional districts, state legislative areas, school districts โ€” with computed intersection percentages per ZIP

What makes it different

  • Licensed commercial data โ€” not commodity or scraped sources
  • Canadian postal coverage โ€” most peers in this space are US-only
  • True spatial radius โ€” not just centroid haversine
  • 14 years of historical ACS depth via API โ€” unusual outside of raw Census downloads
  • One endpoint for all of North America โ€” no country-detection or input-routing logic to maintain on the client side

Pricing

  • Free โ€” 2,500 lookups/day, no credit card required, no expiry
  • Developer โ€” $49/mo, 100K credits, 300/min
  • Professional โ€” $149/mo, 350K credits, 300/min
  • Business โ€” $499/mo, 1.5M credits, 600/min
  • Credit packs โ€” one-time, from 25K ($19) up to 2M ($799)

Resources

Hotjar

Website
hotjar.com
$ Details
freemium โ‚ฌ39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date
2014 June
Startup details
Country
Malta

ZIP Code API

Pricing URL
-
$ Details
-
Release Date
2026 April
Startup details
Country
United States
State
NY

Hotjar features and specs

  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

ZIP Code API features and specs

  • Comprehensive ZIP Code Data
    The ZIP Code API from zip-codes.com provides extensive data including ZIP code details, city information, state data, and geographic coordinates, making it a thorough resource for location-based lookups.
  • Multiple Lookup Options
    The API supports various types of lookups including ZIP code to city/state, city/state to ZIP code, distance calculations between ZIP codes, and radius searches, offering flexible querying capabilities.
  • Easy Integration
    The API uses standard REST-based HTTP requests and returns data in commonly used formats like JSON and XML, making it straightforward to integrate into most applications and programming languages.
  • Distance and Radius Calculations
    The API includes built-in functionality for calculating distances between ZIP codes and finding ZIP codes within a specified radius, which is valuable for store locators, shipping estimates, and proximity-based features.
  • Well-Documented Endpoints
    The API provides clear documentation for its various endpoints and parameters, helping developers understand available features and implement them correctly without extensive trial and error.

Analysis of Hotjar

Overall verdict

  • Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

  • Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

    Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

Analysis of ZIP Code API

Overall verdict

  • ZIP Code API from zip-codes.com is a solid, reliable choice for developers and businesses needing accurate US and Canadian postal code data, offering a straightforward RESTful interface with regularly updated databases.

Why this product is good

  • Provides accurate and frequently updated ZIP code, city, state, and geographic data
  • Offers a simple RESTful API that is easy to integrate into web and mobile applications
  • Supports features like ZIP code lookup, radius search, and distance calculations
  • Includes both US ZIP codes and Canadian postal codes for broader coverage
  • Backed by an established data provider with a long track record in postal data

Recommended for

  • Developers building address validation or autofill features
  • E-commerce platforms needing shipping and location-based calculations
  • Businesses performing geographic or radius-based store locators
  • Applications requiring reliable US and Canadian postal data
  • Marketing and logistics teams that need regional or demographic targeting

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

ZIP Code API videos

No ZIP Code API videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Hotjar and ZIP Code API)
Web Analytics
100 100%
0% 0
Zip Lookup
0 0%
100% 100
Heatmaps
100 100%
0% 0
APIs
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and ZIP Code API

Hotjar Reviews

  1. Kris Leviss
    ยท Founder at KrisLess ยท
    Love it

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and the feedback polls give me direct insights from visitors. The platform is easy to navigate, but Iโ€™ve noticed the session recordings can be a bit glitchy at times, and the free version is quite limited. Despite these small issues, Hotjar has definitely helped me improve user experience and optimize my siteโ€™s performance.

    ๐Ÿ‘ Pros:    Intuitive user interface|Good session recordings|Useful feedback tools
    ๐Ÿ‘Ž Cons:    Free plan is limited|Occasional recording glitches|Data processing can be slow
  2. Prema Toppo
    ยท SEO Specialist at TechUp Labs ยท
    Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  3. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    ๐Ÿ Competitors: WatchThemLive

7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature entirely, providing the "why" behind the data.
Source: www.laneapp.co
10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suiteโ€™s most popular Mixpanel alternativeโ€”pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. ๐Ÿ˜Ž
Source: clickup.com
7 best Mixpanel alternatives to understand your users
๐Ÿ’ก Pro tip: you don't need to choose between Hotjar and Mixpanel. With the Hotjar-Mixpanel integration, you not only identify what's happening on your website (e.g. users frequently add certain items to their cart), but you'll also understand why it's happening (e.g. Hotjar's heatmaps and recordings show users are attracted to a particular promotional banner).
Source: www.hotjar.com
The best Hotjar alternatives & competitors, compared
Sprig is a decent replacement for Hotjar, especially if you find Hotjar's survey tools lacking. It's support for mobile apps is another key differentiator.
Source: posthog.com
11 Hotjar alternatives and competitors in 2024
Hotjar features primarily focus on how users interact with your website rather than gaining in-depth insights that can explain why they interact that way. As a strictly-quantitative data tool, Hotjar only gives you half the answers. While you can run user surveys with Hotjar, the tool lacks many other research methodsโ€”such as card sorting, tree testing, user interviews, and...
Source: maze.co

ZIP Code API Reviews

We have no reviews of ZIP Code API yet.
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Social recommendations and mentions

Based on our record, Hotjar seems to be more popular. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (13)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Hotjar Hotjar.com Heatmaps, session recordings, and feedback polls (free basic plan). - Source: dev.to / over 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar โ€” Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / over 2 years ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: over 2 years ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: over 3 years ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: over 3 years ago
View more

ZIP Code API mentions (0)

We have not tracked any mentions of ZIP Code API yet. Tracking of ZIP Code API recommendations started around May 2026.

What are some alternatives?

When comparing Hotjar and ZIP Code API, you can also consider the following products

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Smarty - Smarty provides address validation, autocomplete, geocoding and reverse geocoding services covering addresses in over 240+ countries.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Zipcodestack - Free Zip Code API - Free Postal Code Validation | Zipcodestack

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

PostalDataPI - The most affordable postal code API. 240+ countries, sub-5 ms responses. Simple, elegant, transparent.