Software Alternatives, Accelerators & Startups

Hotjar VS WPforms

Compare Hotjar VS WPforms and see what are their differences

Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

WPforms logo WPforms

Drag & drop WordPress form builder
  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

  • WPforms Landing page
    Landing page //
    2023-09-22

Hotjar

Website
hotjar.com
$ Details
freemium โ‚ฌ39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date
2014 June
Startup details
Country
Malta

Hotjar features and specs

  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

WPforms features and specs

  • User-Friendly Interface
    WPForms offers a drag-and-drop interface that makes it easy for users to create forms without any coding knowledge.
  • Pre-built Form Templates
    It features a variety of pre-built templates for common forms like contact forms, survey forms, and more, speeding up the setup process.
  • Integration Capabilities
    WPForms can integrate with a wide range of third-party services including payment processors, marketing tools, and email platforms.
  • Responsive and Mobile-Friendly
    Forms created with WPForms are responsive and designed to work well on mobile devices, enhancing user accessibility.
  • Conditional Logic
    It allows users to set up conditional logic in forms, making them more dynamic and tailored to user inputs.
  • Comprehensive Documentation and Support
    WPForms offers extensive documentation, tutorials, and customer support to help users with any issues they might encounter.

Possible disadvantages of WPforms

  • Limited Free Version
    The free version of WPForms is quite basic and lacks many of the advanced features that are available in the paid versions.
  • Cost
    For users looking for advanced features and integrations, the cost of upgrading to a paid plan can be relatively high.
  • Feature Gaps
    Some advanced features that might be available in other form builders are not yet available or are limited in WPForms.
  • Performance Impact
    Adding numerous, complex forms via WPForms can occasionally affect the performance and speed of your website.
  • Learning Curve for Complex Features
    While the basic features are user-friendly, leveraging more advanced functionalities may require time to learn and set up correctly.
  • Limited Customization Options
    Customization options might be limited compared to creating forms from scratch or using other form builders with extensive design capabilities.

Analysis of Hotjar

Overall verdict

  • Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

  • Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

    Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

Analysis of WPforms

Overall verdict

  • Overall, WPForms is considered to be a reliable and effective tool for WordPress users seeking to add forms to their websites. It is highly rated for its ease of use, comprehensive features, and excellent customer support, making it a good choice for both beginners and experienced users alike.

Why this product is good

  • WPForms is often praised for its user-friendly drag-and-drop interface, making it easy for beginners to create complex forms without needing to code. It offers a wide range of features, including pre-built form templates, smart conditional logic, entry management, and seamless integration with popular email marketing services and payment platforms. Additionally, WPForms focuses on providing high performance and ensuring forms do not slow down websites, a crucial aspect for maintaining a good user experience.

Recommended for

    WPForms is particularly recommended for small to medium business owners, bloggers, developers, and anyone who needs to create custom forms for their WordPress website without facing complex technical challenges. It is also a good option for users who require forms with advanced functionalities like payment processing and conditional logic but prefer a straightforward interface.

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

WPforms videos

WPForms Review & Tutorial: Create a Simple WordPress Contact Form

More videos:

  • Tutorial - WPForms Review and Tutorial โ€” Create WordPress Forms Ready for Automation and Spam Control!

Category Popularity

0-100% (relative to Hotjar and WPforms)
Web Analytics
100 100%
0% 0
Form Builder
0 0%
100% 100
Heatmaps
100 100%
0% 0
Surveys
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and WPforms

Hotjar Reviews

  1. Kris Leviss
    ยท Founder at KrisLess ยท
    Love it

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and the feedback polls give me direct insights from visitors. The platform is easy to navigate, but Iโ€™ve noticed the session recordings can be a bit glitchy at times, and the free version is quite limited. Despite these small issues, Hotjar has definitely helped me improve user experience and optimize my siteโ€™s performance.

    ๐Ÿ‘ Pros:    Intuitive user interface|Good session recordings|Useful feedback tools
    ๐Ÿ‘Ž Cons:    Free plan is limited|Occasional recording glitches|Data processing can be slow
  2. Prema Toppo
    ยท SEO Specialist at TechUp Labs ยท
    Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  3. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    ๐Ÿ Competitors: WatchThemLive

7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature entirely, providing the "why" behind the data.
Source: www.laneapp.co
10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suiteโ€™s most popular Mixpanel alternativeโ€”pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. ๐Ÿ˜Ž
Source: clickup.com
7 best Mixpanel alternatives to understand your users
๐Ÿ’ก Pro tip: you don't need to choose between Hotjar and Mixpanel. With the Hotjar-Mixpanel integration, you not only identify what's happening on your website (e.g. users frequently add certain items to their cart), but you'll also understand why it's happening (e.g. Hotjar's heatmaps and recordings show users are attracted to a particular promotional banner).
Source: www.hotjar.com
The best Hotjar alternatives & competitors, compared
Sprig is a decent replacement for Hotjar, especially if you find Hotjar's survey tools lacking. It's support for mobile apps is another key differentiator.
Source: posthog.com
11 Hotjar alternatives and competitors in 2024
Hotjar features primarily focus on how users interact with your website rather than gaining in-depth insights that can explain why they interact that way. As a strictly-quantitative data tool, Hotjar only gives you half the answers. While you can run user surveys with Hotjar, the tool lacks many other research methodsโ€”such as card sorting, tree testing, user interviews, and...
Source: maze.co

WPforms Reviews

7 Best Buy Me a Coffee Alternatives
The WPForms Lite plugin is free, and with transaction fees of only 3%, WPForms works out cheaper than most of the other options on this list. If youโ€™re getting a lot of payments, you can even eliminate the transaction fees by upgrading to WPForms Pro.
Source: wpforms.com
27 Best Typeform Alternatives In 2022 (Free & Paid)
If you are a beginner and do not have a lot of experience with form builders, you can go ahead and pick Google Forms, Paperform, SurveySparrow, and WPForms.

Social recommendations and mentions

Hotjar might be a bit more popular than WPforms. We know about 13 links to it since March 2021 and only 10 links to WPforms. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (13)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Hotjar Hotjar.com Heatmaps, session recordings, and feedback polls (free basic plan). - Source: dev.to / over 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar โ€” Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / over 2 years ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: over 2 years ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: over 3 years ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: over 3 years ago
View more

WPforms mentions (10)

  • What's the difference between MonsterInsights multiple form plugins? (UserFeedback, WPforms)
    While doing research on adding a user feedback form to my site I've run across some confusion regarding the fact that MonsterInsights seems to have multiple form plug-ins each with their own paid versions. UserFeedback (https://www.userfeedback.com/) and WPforms (https://wpforms.com/). Add to that the fact that MonsterInsights does form tracking in their pro version (but not form building?) Can anyone make sense... Source: over 2 years ago
  • Top WordPress Plugins to Make Your Site Delightful [FREEMIUM]
    WPForms โ€” WPForms is the most popular form builder available for WordPress. You can easily add forms to your WordPress website using this beginner-friendly tool. The drag-and-drop form builder enables you to create any form field you want in any order you like. Free plugin versions offer primary form fields, CAPTCHAs, email notifications, and other features. The premium version of WPForms provides more features,... Source: over 3 years ago
  • How to add custom validation to WPForms password field
    I'm using WPForms Pro and I'd like to add custom requirements to the password field on a form. Source: over 4 years ago
  • How To Track Your User's Journey On Your WordPress Website
    For this tutorial, we are going to use a WP Forms addon for User Journey which will allow us to track the user's path on our website. It will also allow us to see the time a user has spent on a particular page. - Source: dev.to / over 4 years ago
  • 10 WordPress plugins to make your site GPDR compliant
    WPForms is a WordPress plugin that lets you create beautiful drag and drop forms even if youโ€™re an absolute beginner. These can be contact forms, registration forms, order forms, and more. . But what's interesting here is that it can provide GDPR compliant forms. - Source: dev.to / over 4 years ago
View more

What are some alternatives?

When comparing Hotjar and WPforms, you can also consider the following products

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Gravity Forms - Gravity Forms is one of the best and easiest contact form plugins to create modern forms for websites powered by widely-used WordPress.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Jotform - Free Online Form Builder & Form Creator