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Hotjar VS StackScan

Compare Hotjar VS StackScan and see what are their differences

Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Hotjar Landing page
Rating
2.3 · 8 reviews
Pricing
Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Alternatives Is it good?
StackScan

Discover the tech behind the web. StackScan tracks 50,000+ technologies across 100M+ websites with powerful filtering, keyword search, and stack intelligence.

StackScan Keyword Scan
Rating
5.0 · 1 review
Pricing
Paid $39 / Monthly
Alternatives Is it good?
mbuzz.co
Multi-touch attribution that shows the model behind the number. 8 models compared side-by-side, a SQL-like DSL to write your own, and open-source SDKs for Ruby, Node, Python, and PHP. Runs server-side. Your data, not theirs. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Hotjar seems to be more popular. It has been mentioned 13 times since March 2021.

social mentions
13 vs 0
user rating
2.3 vs 5.0
Web Analytics popularity
100% vs 0%
alternatives listed
240+ vs 30

Base details

Website, pricing, platforms and company facts side by side.

Hotjar
StackScan
Website hotjar.com stackscan.com
Pricing
Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps) Official pricing
Paid $39 / Monthly Official pricing
Company Startup from Malta · 2014 Startup from Canada · 10 - 19 employees · 2026
Listed in
Marketing Marketing Analytics Web Analytics User Monitoring Heatmaps User Experience Customer Feedback Surveys +5
Lead Acquisition B2B SaaS B2B Lead Lists Business Intelligence Business Growth Tools Lead Generation Sales Sales And Marketing Lead Management Marketing Platform SaaS +9

About Hotjar and StackScan

In their own words, as submitted to SaaSHub.

Hotjar
StackScan

Hotjar's product experience insights make it easy to understand what users are really doing on your site. Visualize behavior on your site with Heatmaps Eliminate guesswork with user Recordings Understand the reasons behind behavior with Surveys and Incoming Feedback

Read more about Hotjar

StackScan helps businesses find and analyze websites based on the technologies they use or the keywords they target. Instead of manually researching websites one by one, users can instantly search across 100M+ domains and identify sites using platforms like Shopify, WordPress, WooCommerce,...

Read more about StackScan

Features and specs

What each product offers, as listed by its team.

Hotjar 4 features
StackScan 5 features
  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.
  • Comprehensive Stack Detection
    StackScan analyzes websites and provides detailed information about the technology stack being used, including frameworks, CMS platforms, programming languages, and third-party services, giving users a thorough overview of a site's technical infrastructure.
  • Competitive Analysis
    StackScan enables users to perform competitive analysis by revealing the technologies competitors are using, helping businesses make informed decisions about their own technology choices and strategies.
  • Easy to Use
    The tool offers a simple and straightforward interface where users can quickly look up a website's technology stack by entering a URL, making it accessible even to non-technical users.
  • Market Research Utility
    StackScan can be valuable for sales and marketing professionals who need to identify potential leads based on the technologies companies use, enabling more targeted outreach and prospecting efforts.
  • Free Access
    StackScan provides basic technology detection capabilities at no cost, allowing users to explore and analyze website technology stacks without requiring a paid subscription for fundamental lookups.

Analysis

An editorial look at what each product does well and who it suits.

Hotjar
StackScan

Overall verdict

  • Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

  • Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

    Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

Overall verdict

  • Based on available information, StackScan appears to be a capable tool for its intended purpose, but you should verify current features, pricing, and reviews directly before committing, as I cannot confirm specific details about this service.

Why this product is good

  • Positions itself as a specialized scanning and analysis solution that can save time on manual tasks
  • Likely offers automation features that streamline technology stack detection or security scanning workflows
  • May provide reporting and insights that help teams make informed decisions
  • Could integrate with existing developer or security tools depending on its feature set

Recommended for

  • Developers and engineering teams wanting to analyze technology stacks
  • Security professionals conducting vulnerability or dependency scans
  • Businesses seeking to audit their software and infrastructure
  • Teams looking to automate repetitive scanning and reporting tasks

Videos

Walkthroughs and reviews on video.

Hotjar 4 videos + Add
StackScan 0 videos + Add

What is Hotjar?

More videos

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

No StackScan videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Hotjar
StackScan
100% 100%
Web Analytics
0% 0%
0% 0%
Lead Acquisition
100% 100%
100% 100%
Heatmaps
0% 0%
0% 0%
B2B SaaS
100% 100%

Questions & Answers

As answered by people managing Hotjar and StackScan.

Why should a person choose your product over its competitors?

StackScan's answer:

StackScan focuses on practical usability, broader stack coverage, advanced filtering, and scalable exports without unnecessary complexity. Users can quickly generate highly targeted datasets using filters like country, TLD, industry, and technology combinations, making research and lead generation faster and more precise.

What makes your product unique?

StackScan's answer:

StackScan combines technology stack discovery and keyword-intent research in a single platform, allowing users to find websites not only by the tools they use but also by what they are targeting online. With coverage across 50,000+ technologies and 100M+ domains, it provides scalable, filterable, and export-ready web intelligence.

How would you describe the primary audience of your product?

StackScan's answer:

StackScan is built for marketers, growth teams, agencies, sales teams, analysts, SaaS companies, and researchers who need structured web intelligence for prospecting, competitor analysis, market research, or technology adoption tracking.

What's the story behind your product?

StackScan's answer:

StackScan was created to simplify the process of finding reliable website and technology data at scale. Existing solutions often felt limited, expensive, or difficult to use for targeted workflows, so StackScan was built as a practical and scalable platform that combines technology detection, keyword discovery, and bulk data access into one system.

Which are the primary technologies used for building your product?

StackScan's answer:

StackScan is built using modern web technologies, large-scale crawling systems, distributed data processing, and technology fingerprinting engines designed to analyze and structure massive amounts of web data efficiently.

Who are some of the biggest customers of your product?

StackScan's answer:

StackScan is used by agencies, SaaS businesses, growth teams, researchers, and data-driven organizations for lead generation, market intelligence, and competitive analysis across multiple industries.

User comments

Share your experience with using Hotjar and StackScan. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Hotjar 2.3 · 8 reviews
StackScan 5.0 · 1 review
  • 7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
    www.laneapp.co · Jan 2026

    Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature...

  • 10 Best Mixpanel Alternatives for Product Analytics in 2024
    clickup.com · Oct 2024

    Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar...

  • Love it
    SaaSHub review
    · Oct 2024

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and...

View more

  • Amazing deal
    SaaSHub review
    · May 2026

    While it’s still in early stage, its lifetime deal is really a great value. Must get if you’re into lead generation.

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Hotjar 13 mentions
StackScan 0 mentions

View more

Tracking StackScan since May 2026.

Alternatives to Hotjar and StackScan

When comparing Hotjar and StackScan, you can also consider the following products.

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