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Google Forms VS UserTesting.com

Compare Google Forms VS UserTesting.com and see what are their differences

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Google Forms logo Google Forms

Simple web forms from Google.

UserTesting.com logo UserTesting.com

Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!
  • Google Forms Landing page
    Landing page //
    2022-01-31
  • UserTesting.com Landing page
    Landing page //
    2023-09-27

UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands.

Google Forms

Website
google.com
Pricing URL
-
$ Details
-
Release Date
2010 April
Edit details

UserTesting.com

Website
usertesting.com
Pricing URL
Official UserTesting.com Pricing
$ Details
Free Trial
Release Date
2007 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Darrell Benatar
Employees
500 - 999
Edit details

Google Forms features and specs

  • User-Friendly Interface
    Google Forms offers a simple and intuitive interface, making it easy for users of all skill levels to create forms quickly.
  • Integration with Google Sheets
    Responses collected through Google Forms can be automatically sent to Google Sheets, facilitating data analysis and record-keeping.
  • Templates
    Google Forms provides a variety of pre-built templates that can be used as a starting point, saving time on form creation.
  • Collaboration Features
    Multiple users can collaborate in real-time on the creation and editing of forms, enhancing teamwork and productivity.
  • Free to Use
    Google Forms is free to use, making it an accessible tool for individuals and organizations without budget constraints.
  • Conditional Logic
    Supports conditional logic (skipping logic), allowing the form to change based on user responses.
  • Customization Options
    Users can customize the appearance of forms with themes, colors, and images to match their brand or personal style.
  • Accessibility and Mobile-Friendly
    Forms are responsive and can be accessed on various devices, including smartphones and tablets.

Possible disadvantages of Google Forms

  • Limited Customization
    While Google Forms offers basic customization, there are limitations in comparison to paid survey tools that allow for more advanced design capabilities.
  • Functionality for Advanced Data Collection
    Google Forms may lack some advanced data collection features such as advanced branching logic and question piping that are available in premium survey tools.
  • Limited Response Types
    Although it supports a variety of question types, it may not cover all niche functionality needs, such as certain interactive question formats.
  • Privacy Concerns
    As with any Google product, there may be concerns regarding data privacy and security, especially for sensitive information.
  • No Offline Access
    Google Forms requires an internet connection to create and respond to forms, limiting its use in offline environments.
  • Email Login Required
    Respondents may need to sign in with a Google account to complete certain forms, which can be a barrier for some users.
  • Limited Reporting Tools
    The built-in reporting features are basic, and users may need to export data to other tools for more in-depth analysis.

UserTesting.com features and specs

  • Ease of Use
    The platform is user-friendly and easy to navigate, making it simple for users to set up tests and analyze results.
  • Quality of Feedback
    Provides high-quality, detailed feedback from real users, which can be instrumental in improving user experience.
  • Quick Turnaround Time
    Enables rapid collection of feedback, often providing results within hours, which is ideal for iterative testing and fast-paced development cycles.
  • Diverse Participant Pool
    Offers access to a broad and diverse range of participants, ensuring that feedback is representative of different demographics and user types.
  • Comprehensive Analytics
    Includes robust analytics tools that help users make sense of the data collected and draw actionable insights.
  • Customizable Tests
    Allows for the creation of highly customizable tests to fit specific research needs and objectives.
  • Video Feedback
    Participants provide video recordings of their sessions, offering visual and contextual insights into user interactions.

Possible disadvantages of UserTesting.com

  • Cost
    The platform can be expensive, making it less accessible for smaller businesses or startups with limited budgets.
  • Participant Dropout
    There can be instances of participants dropping out of tests, which may require rescheduling and cause delays.
  • Limited Session Duration
    Testing sessions are often limited in duration, which might not be sufficient for more comprehensive or complex tests.
  • Dependency on External Participants
    The quality and reliability of the feedback are dependent on the external participant pool, which can sometimes be inconsistent.
  • Learning Curve
    While the platform is generally user-friendly, there can still be a learning curve for users unfamiliar with UX research methodologies.

Analysis of Google Forms

Overall verdict

  • Yes, Google Forms is generally considered good, especially for individuals or organizations looking for a straightforward and effective way to gather information and feedback. It is reliable, user-friendly, and offers sufficient features for most basic to intermediate needs.

Why this product is good

  • Google Forms is a popular tool due to its ease of use, intuitive interface, and seamless integration with other Google services. It allows users to quickly create surveys, quizzes, and forms without needing advanced technical skills. The tool is accessible from any device with internet access, making it convenient for users on the go. Furthermore, it offers a variety of question types, customizable templates, and real-time response collection and analysis, which enhances its functionality.

Recommended for

  • Educators for quizzes and surveys in classrooms
  • Businesses for gathering customer feedback
  • Event planners to collect RSVPs and preferences
  • Researchers conducting simple surveys
  • HR teams for internal feedback and employee satisfaction surveys

Analysis of UserTesting.com

Overall verdict

  • UserTesting.com is generally considered a good tool for businesses looking to conduct user research and usability testing. Its platform is user-friendly and it provides high-quality, actionable insights. However, its suitability may vary depending on the specific requirements of a project, such as budget constraints and target audience.

Why this product is good

  • UserTesting.com is a popular platform for gaining insights into user experience by allowing businesses to watch real users interact with their products or websites. It offers valuable video-based feedback from a diverse group of testers, which can help identify pain points, improve usability, and enhance customer satisfaction.

Recommended for

  • Product managers seeking to understand user interactions
  • UI/UX designers needing feedback on design elements
  • Marketing teams aiming to improve customer engagement
  • Businesses of various sizes looking to enhance their digital platforms

Google Forms videos

+ Add

Review Google Forms responses

More videos:

  • Tutorial - Google Forms Full Tutorial From Start To Finish - How To Use Google Forms
  • Review - A tour of Google Forms

UserTesting.com videos

+ Add

Testing out UserTesting.com (LEGIT SIDE HUSTLE?!?)

Category Popularity

0-100% (relative to Google Forms and UserTesting.com)

Google Forms

UserTesting.com

Surveys
100 100%
Surveys
0% 0
User Experience
0 0%
User Experience
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Usability
0 0%
Usability
100% 100

User comments

Share your experience with using Google Forms and UserTesting.com. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Forms and UserTesting.com

Google Forms Reviews

  1. Ural_Taras
    Very convenient software!

    Helps my company solve many issues. We collect information from clients and employees. We conduct surveys and collect data. Very useful software. Helps form a common opinion, conduct analysis and analytics.

    🏁 Competitors: Survio
    👍 Pros:    Speed|Visual|Functionality
  2. ✓ Adrian | Mobile Forms - Digital Inspections - Enterprise Checklists - Data collection
    · Marketing at Mobile Forms ·
    A good beginners tool to start your digital transformation.

    One of our customers said: Our small mining operation needed to go from paper based process to digital forms. At first, Google forms allowed us to use this Web-based platform that lets individuals and businesses of all sizes build customizable forms to conduct surveys and generate real-time response charts.

    We saw that a small sample of our field workers quickly adopted the new way of working.

    Step 1: accomplished.

    Now unto step 2.

    How do we deploy this unto our whole team? We needed email notifications, offline response collection when without wifi on the field. Our CIO and his director of operations needed deep data and trends analysis as well. Our inspectors, when doing their audits, needed to capture approx. 25 high definition pictures, some audio notes and a video which wasn't really possible with google forms.

    So, we can 100% credit the use of google forms to our transition towards a paperless process, but as we navigated saashub.com a little more, we were able to discover a world of alternatives. We strongly suggest to start using google forms before undergoing a big implementation plan towards such enterprise level inspection tools like nspek or even cheaper solutions like prontoforms.

    I am not sure if we would start with google's solution first if we would to do this digital transformation all over, but it did allow us to discover it's limits pretty quickly.

    At some point, we needed custom fields and functions, and none of us was able to code, so the nSpek training that comes with the application definitely sets it's self apart, giving us full autonomy.

    🏁 Competitors: nSpek, ProntoForms
    👍 Pros:    No sign up cost
    👎 Cons:    Customization|Customer support|Data protection and security|No video|No pictures
10 SurveyMonkey Alternatives and Competitors in 2024
Google Forms is a user-friendly platform that allows you to create forms effortlessly. With its intuitive interface, you can select from various question types, customize the design, and add logic for a seamless customer experience throughout.
Source: clickup.com
9 Survey Monkey Alternatives for Your 2024 Market Research
Google Forms will be your choice if you’re looking for a straightforward tool to create surveys without all the fuss. It’s particularly good for anyone who needs to whip up quick polls or surveys with a clean, user-friendly interface.
Source: www.fullsession.io
12 Easy Test Maker Alternatives
Google Forms is a Google Suite tool that comes with Google Drive. Users may quickly develop quizzes and get the results instantly, thanks to its simple and easy design
Source: training.safetyculture.com
Alternatives to Deferendum
SurveyMonkey and Google Forms: These survey tools are designed for collecting feedback and data, whereas Deferendum is focused on group decision-making. Deferendum allows members to not only voice their opinions but also participate in the decision-making process and vote on proposed solutions.
Source: deferendum.com
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Overall, online reviews suggest Typeform is like a paid version of Google Forms that doesn’t provide any benefits over the free tool. Moreover, Google Forms does not have a response limit, while that is Typeforms most prominent criticism.
Source: survicate.com

UserTesting.com Reviews

10 Best Canny Alternatives and Competitors in 2025
The best way to understand your users is to put yourself in their shoes. With UserTesting, see what your customers see when they use your products and dive into user feedback to build products they’ll use daily. 🎯
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
UserTesting is a UX research tool that allows users to gain user insights via video feedback. UX teams can use the UserTesting panel to hire testers and delegate tasks to uncover how users interact with their product.
Source: maze.co
10 Best Hotjar Alternatives & Competitors in 2023
Plus, users can not reach any visualized data on the UserTesting dashboard and this makes it rather difficult to understand what exactly is going on on a website.
Source: www.socialpros.co
Best 8 Affordable UserZoom Alternatives in 2023
A vast quantity of worthless responses is the platform’s biggest and most noticeable downside. While UserTesting has a large volunteer pool, it appears that a considerable number of them are not qualified to participate in meaningful research. Some respondents are impatient, cheat, or appear to be uninterested in the procedure, all of which detracts from the overall...
Source: blog.uxtweak.com
UserTesting vs UserZoom: Pick the right user research software in 2022
Both Usertesting and UserZoom do not have a public pricing page. Their price is available upon request and you need to register for a demo. Then a sales representative will reach out to schedule an introductory demo call with you. After the call, you are usually given an estimate and a second sales call follows. The process of acquiring and registering for a subscription...
Source: blog.uxtweak.com

Social recommendations and mentions

Based on our record, UserTesting.com seems to be more popular. It has been mentiond 101 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Forms mentions (0)

We have not tracked any mentions of Google Forms yet. Tracking of Google Forms recommendations started around Mar 2021.

UserTesting.com mentions (101)

  • Low-cost, one-off unmoderated usability testing platforms
    Lookback, Usability Hub (now called Lyssna) and Validately but have been spoiled by former employers who had the budget for usertesting.com so I'm pretty out of the loop on low-budget options. TIA! Source: over 1 year ago
  • Interview recruiting?
    I need to recruit 5-6 parents/grandparents for a study and I'm having trouble finding a company I can use (aside from usertesting.com since they tailor to large companies and I'm doing freelance work). Every company I've come across offers recruitment for surveys, but not interviews. Source: over 1 year ago
  • iOS User Testing App Won't Open
    Anyone else having problems with the iOS UserTesting App? Mine just opens and shows the logo, and stays there. I can see multiple tests available on usertesting.com, but can't open the app. I have a iPhone 13, updated to 17.1. Source: over 1 year ago
  • 🚀 Improve Your Site; Get Expert Reviews On Your Creation!
    User Testing Services: Platforms like UserTesting Human Insight Platform | Improve Customer Experience (CX) allow you to get feedback from real users who provide insights on usability, design, and user experience. Source: over 1 year ago
  • Is MTurk worth it for new users? (ZERO rejections, either...)
    Try usertesting.com, it fits into your schedule better. Source: almost 2 years ago
View more

What are some alternatives?

When comparing Google Forms and UserTesting.com, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

TestRail - TestRail provides comprehensive test case management for software testing. Organize your testing, boost productivity, get real-time insights, and track progress toward milestones. Integrates with leading issue tracking and test automation tools.

Jotform - Free Online Form Builder & Form Creator

User Interviews - User Interviews is a tool to recruit participants for product tests and market research.

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