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Google Forms VS Optimizely

Compare Google Forms VS Optimizely and see what are their differences

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Google Forms logo Google Forms

Simple web forms from Google.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Google Forms Landing page
    Landing page //
    2022-01-31
  • Optimizely Landing page
    Landing page //
    2023-10-04

Google Forms features and specs

  • User-Friendly Interface
    Google Forms offers a simple and intuitive interface, making it easy for users of all skill levels to create forms quickly.
  • Integration with Google Sheets
    Responses collected through Google Forms can be automatically sent to Google Sheets, facilitating data analysis and record-keeping.
  • Templates
    Google Forms provides a variety of pre-built templates that can be used as a starting point, saving time on form creation.
  • Collaboration Features
    Multiple users can collaborate in real-time on the creation and editing of forms, enhancing teamwork and productivity.
  • Free to Use
    Google Forms is free to use, making it an accessible tool for individuals and organizations without budget constraints.
  • Conditional Logic
    Supports conditional logic (skipping logic), allowing the form to change based on user responses.
  • Customization Options
    Users can customize the appearance of forms with themes, colors, and images to match their brand or personal style.
  • Accessibility and Mobile-Friendly
    Forms are responsive and can be accessed on various devices, including smartphones and tablets.

Possible disadvantages of Google Forms

  • Limited Customization
    While Google Forms offers basic customization, there are limitations in comparison to paid survey tools that allow for more advanced design capabilities.
  • Functionality for Advanced Data Collection
    Google Forms may lack some advanced data collection features such as advanced branching logic and question piping that are available in premium survey tools.
  • Limited Response Types
    Although it supports a variety of question types, it may not cover all niche functionality needs, such as certain interactive question formats.
  • Privacy Concerns
    As with any Google product, there may be concerns regarding data privacy and security, especially for sensitive information.
  • No Offline Access
    Google Forms requires an internet connection to create and respond to forms, limiting its use in offline environments.
  • Email Login Required
    Respondents may need to sign in with a Google account to complete certain forms, which can be a barrier for some users.
  • Limited Reporting Tools
    The built-in reporting features are basic, and users may need to export data to other tools for more in-depth analysis.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Google Forms videos

+ Add

Review Google Forms responses

More videos:

  • Tutorial - Google Forms Full Tutorial From Start To Finish - How To Use Google Forms
  • Review - A tour of Google Forms

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Google Forms and Optimizely)

Google Forms

Optimizely

Surveys
100 100%
Surveys
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Forms and Optimizely

Google Forms Reviews

  1. Ural_Taras
    Very convenient software!

    Helps my company solve many issues. We collect information from clients and employees. We conduct surveys and collect data. Very useful software. Helps form a common opinion, conduct analysis and analytics.

    🏁 Competitors: Survio
    👍 Pros:    Speed|Visual|Functionality
  2. ✓ Adrian | Mobile Forms - Digital Inspections - Enterprise Checklists - Data collection
    · Marketing at Mobile Forms ·
    A good beginners tool to start your digital transformation.

    One of our customers said: Our small mining operation needed to go from paper based process to digital forms. At first, Google forms allowed us to use this Web-based platform that lets individuals and businesses of all sizes build customizable forms to conduct surveys and generate real-time response charts.

    We saw that a small sample of our field workers quickly adopted the new way of working.

    Step 1: accomplished.

    Now unto step 2.

    How do we deploy this unto our whole team? We needed email notifications, offline response collection when without wifi on the field. Our CIO and his director of operations needed deep data and trends analysis as well. Our inspectors, when doing their audits, needed to capture approx. 25 high definition pictures, some audio notes and a video which wasn't really possible with google forms.

    So, we can 100% credit the use of google forms to our transition towards a paperless process, but as we navigated saashub.com a little more, we were able to discover a world of alternatives. We strongly suggest to start using google forms before undergoing a big implementation plan towards such enterprise level inspection tools like nspek or even cheaper solutions like prontoforms.

    I am not sure if we would start with google's solution first if we would to do this digital transformation all over, but it did allow us to discover it's limits pretty quickly.

    At some point, we needed custom fields and functions, and none of us was able to code, so the nSpek training that comes with the application definitely sets it's self apart, giving us full autonomy.

    🏁 Competitors: nSpek, ProntoForms
    👍 Pros:    No sign up cost
    👎 Cons:    Customization|Customer support|Data protection and security|No video|No pictures
10 SurveyMonkey Alternatives and Competitors in 2024
Google Forms is a user-friendly platform that allows you to create forms effortlessly. With its intuitive interface, you can select from various question types, customize the design, and add logic for a seamless customer experience throughout.
Source: clickup.com
9 Survey Monkey Alternatives for Your 2024 Market Research
Google Forms will be your choice if you’re looking for a straightforward tool to create surveys without all the fuss. It’s particularly good for anyone who needs to whip up quick polls or surveys with a clean, user-friendly interface.
Source: www.fullsession.io
12 Easy Test Maker Alternatives
Google Forms is a Google Suite tool that comes with Google Drive. Users may quickly develop quizzes and get the results instantly, thanks to its simple and easy design
Source: training.safetyculture.com
Alternatives to Deferendum
SurveyMonkey and Google Forms: These survey tools are designed for collecting feedback and data, whereas Deferendum is focused on group decision-making. Deferendum allows members to not only voice their opinions but also participate in the decision-making process and vote on proposed solutions.
Source: deferendum.com
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Overall, online reviews suggest Typeform is like a paid version of Google Forms that doesn’t provide any benefits over the free tool. Moreover, Google Forms does not have a response limit, while that is Typeforms most prominent criticism.
Source: survicate.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing Google Forms and Optimizely, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Jotform - Free Online Form Builder & Form Creator

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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