
Plausible.io
Google Analytics
Matomo
Simple Analytics
umami
Clicky
Mixpanel
Simple, trustworthy website analytics (finally)

Growth Book
Optimizely
Split.io
VWO
AB Tasty
Splitforce
SplitHub.io
SplitPea helps founders, agencies, and small teams run clean A/B tests and website experiments without a heavy analytics stack.

Which is more popular?
Based on our record, Fathom Analytics seems to be more popular. It has been mentioned 66 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | usefathom.com | splitpea.co |
| Pricing | ||
| Platforms | — | |
| Company | Startup from Canada | Startup from Australia · 1 - 9 employees · 2026 |
| Listed in |
In their own words, as submitted to SaaSHub.


No description of Fathom Analytics yet.
SplitPea is an A/B testing tool for the rest of us. Paste one snippet, set up an experiment with the visual editor, and get a plain answer: Ship A, Ship B, or wait. Every decision gets logged with a date, a person, and a note. Works with Webflow, Framer, Shopify, WordPress, Next.js, Astro, or...
What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


No analysis of Fathom Analytics yet.
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
FATHOM ANALYTICS REVIEW 🌟 INSTALL 💸 $100 (OPEN SOURCE)
More videos
No SplitPea.co videos yet. You could help us improve this page by suggesting one.
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Fathom Analytics and SplitPea.co.
SplitPea.co's answer:
• Python (FastAPI) • PostgreSQL • HTMX • Bayesian statistical engine for experiment analysis • Lightweight client-side JavaScript snippet (~18KB)
SplitPea.co's answer:
Most A/B testing tools either start at $200/month or want you to talk to a sales team. They're built for companies with dedicated growth departments. SplitPea is built for everyone else. You get one snippet under 18KB, a visual editor, plain results, and a decision log. It works on static sites, Webflow, Shopify, WordPress - basically anything that takes a script tag.
SplitPea.co's answer:
Price and simplicity. The big platforms (VWO, Optimizely, AB Tasty) are powerful, but they're designed for teams with a testing budget and a stats background. SplitPea gives you the core workflow - set up a test, split traffic, get a clear answer - without the complexity or enterprise price tag. You get a straightforward recommendation (Ship A, Ship B, or wait), and every decision is logged with a date and note.
SplitPea.co's answer:
Founders, freelancers, small agencies, and marketers who run their own websites and want to test changes without adopting a heavy analytics stack. People who are close to the work. They're making the calls on the homepage, the pricing page, the email..They don't have a growth team. They just want to know if a change helped move the dial.
SplitPea.co's answer:
When Google Optimize shut down in 2023, the cheapest A/B testing alternatives started around $200 a month. If you're a freelancer or a small team just trying to figure out whether a different headline would get more clicks, that's a hard number to justify. SplitPea started because that gap seemed wrong. Small websites deserve a way to test changes without an enterprise budget or a statistics degree.
SplitPea.co's answer:
SplitPea is in beta right now, so we don't have big-name logos to drop. We're built for small teams, freelancers, and founders, not enterprise accounts, and the people using SplitPea are running their own sites and testing changes themselves. That's the audience we care about.
Share your experience with using Fathom Analytics and SplitPea.co. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


This differentiates Fathom Analytics from alternatives that collect vast amounts of customers’ personal information.
Fathom Analytics is known for its emphasis on privacy, providing website analytics without invasive tracking methods. It maintains user data integrity, ensuring compliance with regulations like GDPR.
We have no reviews of SplitPea.co yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.


So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom... - Source: dev.to / 4 months ago
Fathom is the most "premium" option. No self-hosted version — it's a paid product, and they lean into that. The upside is it just works, with excellent uptime and performance. - Source: dev.to / 5 months ago
Fathom takes a different approach — it's a proprietary, hosted-only product. No self-hosting option. They've bet everything on being the simplest, most privacy-respecting paid analytics tool. - Source: dev.to / 5 months ago
Tracking SplitPea.co since May 2026.
When comparing Fathom Analytics and SplitPea.co, you can also consider the following products.

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
Compare Plausible.io to Fathom Analytics or SplitPea.co:

The Open Source A/B Testing Platform
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Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Compare Google Analytics to Fathom Analytics or SplitPea.co:


Matomo is an open-source web analytics platform
Compare Matomo to Fathom Analytics or SplitPea.co:

In a world where product development teams are pressured to do more with less, Split’s Feature Data Platform™ gives you the confidence to move fast without breaking things.
Compare Split.io to Fathom Analytics or SplitPea.co: