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Optimizely VS Fathom Analytics

Compare Optimizely VS Fathom Analytics and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Fathom Analytics logo Fathom Analytics

Simple, trustworthy website analytics (finally)
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Fathom Analytics Landing page
    Landing page //
    2022-12-16

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Fathom Analytics features and specs

  • Privacy-Focused
    Fathom Analytics prides itself on being privacy-focused, ensuring that user data is not sold or shared, and complies with privacy laws such as GDPR, CCPA, and PECR.
  • Simplicity
    The platform offers a user-friendly interface that's easy to navigate and understand, making it accessible for users who might not be familiar with complex analytics software.
  • Fast Setup
    Fathom Analytics boasts a quick and straightforward setup process, allowing users to start tracking their website's data within minutes.
  • Lightweight Script
    The tracking script Fathom uses is lightweight, ensuring that it doesn't significantly slow down your website's load times.
  • Data Ownership
    Users have full ownership and control over their data, providing peace of mind about how information is managed and used.
  • Transparent Pricing
    Fathom offers clear and competitive pricing without hidden fees, making budgeting for analytics services straightforward.

Possible disadvantages of Fathom Analytics

  • Limited Features
    Compared to more comprehensive analytics platforms like Google Analytics, Fathom Analytics offers fewer features, which might not meet the needs of users who require in-depth analysis.
  • Customization
    There are fewer customization options available for reports and dashboards, limiting the ability to tailor the platform to specific business needs.
  • Integration
    Fathom Analytics lacks extensive integration capabilities, which can be a drawback for users who rely on seamless integration with a wide variety of tools.
  • Market Penetration
    Being a relatively newer and smaller player in the web analytics market, Fathom Analytics has less brand recognition and fewer community resources compared to giants like Google Analytics.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Fathom Analytics videos

+ Add

FATHOM ANALYTICS REVIEW 🌟 INSTALL 💸 $100 (OPEN SOURCE)

More videos:

  • Review - Fathom Analytics, One-Click DigitalOcean installation guide

Category Popularity

0-100% (relative to Optimizely and Fathom Analytics)

Optimizely

Fathom Analytics

A/B Testing
100 100%
A/B Testing
0% 0
Analytics
25 25%
Analytics
75% 75
Web Analytics
27 27%
Web Analytics
73% 73
Privacy
0 0%
Privacy
100% 100

User comments

Share your experience with using Optimizely and Fathom Analytics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Fathom Analytics

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Fathom Analytics Reviews

Top 5 Plausible Analytics Alternatives in 2024
This differentiates Fathom Analytics from alternatives that collect vast amounts of customers’ personal information.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Fathom Analytics is known for its emphasis on privacy, providing website analytics without invasive tracking methods. It maintains user data integrity, ensuring compliance with regulations like GDPR.
Source: usermaven.com

Social recommendations and mentions

Based on our record, Fathom Analytics seems to be more popular. It has been mentiond 60 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Fathom Analytics mentions (60)

  • 10 of the Best Web Analytics Tools for React Websites
    Marketed as the simple, lightweight, privacy-first alternative to Google Analytics, Fathom provides essential insights into website traffic and visitor behavior without compromising user privacy. - Source: dev.to / about 2 months ago
  • SEO tools I used to grow my sites to 20k+ visitors/month
    Fathom is privacy first analytics for the web. According to their site, Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more). - Source: dev.to / 4 months ago
  • Tell HN: My Favorite Tools
    A few apps that are a joy to use: https://ia.net/writer for writing. https://usecontrast.com/ for checking contrast. https://sipapp.io/ for picking colors. https://nova.app/ for editing code. https://cleanshot.com/ for screenshots. https://getpixelsnap.com/ for measuring elements on screen. https://netnewswire.com/ for reading things via RSS. https://panic.com/transmit/ for file transfers. https://usefathom.com/... - Source: Hacker News / over 1 year ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / over 1 year ago
  • Ask HN: Is Google Analytics that useful?
    Have you looked at Fathom[0] or GoatCounter? [0] https://usefathom.com/ [1] https://www.goatcounter.com/. - Source: Hacker News / over 1 year ago
View more

What are some alternatives?

When comparing Optimizely and Fathom Analytics, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

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