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Glass Analytics VS Segment

Compare Glass Analytics VS Segment and see what are their differences

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Glass Analytics logo Glass Analytics

Google Analytics alternative that shows you exactly how visitors become customers.

Segment logo Segment

We make customer data simple.
  • Glass Analytics Heatmaps on every page of your site
    Heatmaps on every page of your site //
    2025-03-17
  • Glass Analytics Beautiful, powerful analytics
    Beautiful, powerful analytics //
    2025-03-17

Glass Analytics is the privacy-first alternative to Google Analytics, delivering powerful insights without tracking users or compromising privacy. Unlike conventional analytics tools, Glass is completely cookie-free 🍪❌, eliminating annoying consent banners while staying 100% GDPR-compliant ✅.

Our ultra-lightweight tracking script (<1kB ⚡) ensures blazing-fast page speeds while providing comprehensive analytics, including:
📊 Sessions, page views & bounce rates
🎯 Conversion tracking
🔥 Built-in heatmaps & session recordings to see exactly how users engage

Why Choose Glass? 🌟

✔ A true Google Analytics alternative that prioritizes privacy 🛡️
✔ Cookie-free analytics with EU data isolation 🌍
✔ Visual heatmaps showing where users click & focus 🎨
✔ E-commerce revenue tracking 💰
✔ Form submission analytics 📝
✔ UTM tracking for precise campaign performance 🎯
✔ External link & file download tracking 📂
✔ Scroll depth measurement 📜
✔ Custom event tracking 🛠️
✔ Unlimited data retention ♾️

Privacy-First, Performance-Driven 🔐

Glass is built for speed & security 💪. Our serverless architecture, powered by Cloudflare Workers and Google BigQuery, ensures enterprise-grade encryption 🔄🔒. Unlike traditional tools, Glass never stores IP addresses and avoids device fingerprinting, giving users true anonymity 🕶️.

Data You Need, Without the Noise 🎯

Forget clunky dashboards overloaded with vanity metrics. Glass gives you clear, actionable insights 📊 that help you grow your business without invasive tracking. Whether you run a SaaS startup, e-commerce store, or content site, Glass provides real insights that build user trust 🤝.

Experience the perfect balance of analytics & privacy with Glass Analytics. Try it today! 🚀

  • Segment Landing page
    Landing page //
    2023-10-08

Glass Analytics

Website
glassanalytics.com
Pricing URL
Official Glass Analytics Pricing
$ Details
paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)
Release Date
2024 November
Startup details
Country
United Kingdom
State
London
City
London
Founder(s)
Chris Muktar
Employees
1 - 9
Edit details

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
$ Details
-
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

Glass Analytics features and specs

  • Sessions & Views
    Tracks visitor sessions and page views to provide essential website traffic data.
  • One-click segmentation
    Instantly filter and analyze data with a single click for faster insights.
  • Time on page
    Measures how long visitors spend on each page to gauge content engagement.
  • Scroll Depth
    Tracks how far users scroll down pages to understand content consumption patterns.
  • Entries & Exits
    Identifies where visitors enter and leave your site to optimize user journeys.
  • Next Page/Prev Page Queries
    Shows navigation patterns between pages to understand user flow.
  • CSV Export
    Enables downloading analytics data in CSV format for further analysis.
  • Search
    Helps quickly find specific metrics or pages in your analytics dashboard.
  • UTM Tags
    Tracks campaign parameters to measure marketing effectiveness.
  • Realtime data
    Provides immediate visibility into current site activity and visitor behavior.
  • Country - Geolocation
    Displays visitor locations to understand geographic distribution.
  • Device Type
    Breaks down traffic by device category (desktop, mobile, tablet).
  • Browser Type
    Shows which browsers visitors use to access your site.
  • Instant filters
    Allows rapid data filtering to focus on specific metrics or segments.
  • Click Heatmaps
    Visualizes user interactions through color-coded overlays to identify engagement hotspots.
  • Public Analytics
    Option to make analytics publicly viewable for transparency.
  • External Link Tracking
    Monitors clicks on links leading to external websites.
  • Ad Network Detection & Paid Ads Tracking
    Identifies and measures traffic from paid advertising sources.
  • E-commerce Revenue Tracking
    Captures and reports on sales and revenue data.
  • Form submission tracking
    Records when users submit forms on your website.
  • Custom events
    Allows tracking of specific user interactions defined by you.
  • File download tracking
    Monitors when visitors download files from your site.
  • Google Analytics/Google Tag Manager Datalayer integration
    Integrates with Google's datalayer for seamless event tracking.
  • Multi User Collaboration
    Enables team access to analytics with appropriate permissions.
  • Shareable Public Analytics
    Creates public dashboards that can be shared with stakeholders.
  • Multiple Workspaces/Organisations
    Manages analytics for multiple sites or brands from one account.
  • Google Tag Manager support
    Integrates with GTM for easier implementation.
  • Parallel Google Analytics tracking
    Works alongside Google Analytics without interference.
  • Dark Mode
    Provides a darker interface option to reduce eye strain.
  • Light-weight tracking script
    Minimizes impact on page load times with an optimized script.
  • Event queueing system
    Ensures events are captured even before tracking script has loaded.
  • Bot blocking
    Filters out bot traffic for more accurate analytics.
  • Serverless infrastructure
    Utilizes cloud-based architecture for reliability and scalability.
  • Asynchronous tracking
    Loads the tracking script without blocking other page resources.
  • Smart session anonymization
    Preserves user privacy while maintaining useful analytics.
  • Cookie-free analytics
    Operates without cookies to respect privacy and comply with regulations.
  • Data encryption
    Secures analytics data with encryption for enhanced protection.
  • European Data Isolation
    Keeps data within European servers for regulatory compliance.

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Glass Analytics videos

No Glass Analytics videos yet. You could help us improve this page by suggesting one.

Add video

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What&#39;s In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to Glass Analytics and Segment)

Glass Analytics

Segment

Analytics
42 42%
Analytics
58% 58
Web Analytics
50 50%
Web Analytics
50% 50
Heatmaps
100 100%
Heatmaps
0% 0
Data Integration
0 0%
Data Integration
100% 100

Questions and Answers

As answered by people managing Glass Analytics and Segment.

What makes your product unique?

Glass Analytics's answer

Glass Analytics stands out as a privacy-first and marketer-friendly alternative to traditional web analytics platforms. Unlike Google Analytics, which relies on invasive tracking and cookies, Glass Analytics is completely cookieless, GDPR-compliant, and respects user privacy without sacrificing data accuracy. 🔒

A key differentiator is its real-time event tracking and automatic event detection. This means marketers don’t need to configure complex tracking manually—Glass Analytics intelligently detects and logs key user interactions, making setup seamless. Additionally, it offers custom dashboards and reports, tailored for marketing teams rather than developers. Unlike PostHog, which targets engineers, Glass Analytics is designed to be intuitive, offering actionable insights without requiring coding expertise.

Because it’s a paid-only platform, it doesn’t rely on data monetization or ad-tech integrations. This ensures a transparent, ethical business model, free from hidden data sharing.

By combining privacy compliance, intelligent automation, and marketer-focused features, Glass Analytics delivers a powerful, easy-to-use alternative for businesses that want deep insights without compromising user trust. 📊

How would you describe your primary audience?

Glass Analytics's answer

Glass Analytics is built for marketers, growth teams, and privacy-conscious businesses who need actionable insights without complex setup. It’s perfect for e-commerce stores, SaaS companies, content creators, and agencies who want real-time analytics without compromising user privacy.

If you need a Google Analytics alternative that’s easy to use and GDPR-compliant, Glass Analytics is for you.
🔗 Compare Glass vs Google Analytics

Why should a person choose your product over its competitors?

Glass Analytics's answer

Glass Analytics is a privacy-first, cookieless analytics platform designed for marketers. Unlike Google Analytics, it’s fully GDPR-compliant and doesn’t rely on invasive tracking.

It features real-time event tracking, automatic event detection, and revenue tracking—all without needing a developer. Unlike PostHog, which caters to engineers, Glass Analytics is intuitive and marketer-friendly. Plus, as a paid-only service, there’s no data monetization or ad-tech involvement.
🔗 See all features

What's the story behind your product?

Glass Analytics's answer

Glass Analytics was created to solve a growing problem: web analytics should be powerful yet privacy-friendly.

Many businesses rely on Google Analytics but struggle with compliance issues and complex setups.

Seeing a gap in the market, we built Glass Analytics—a transparent, marketer-focused alternative that delivers deep insights without invasive tracking.

🔗 Learn about our privacy commitment

Which are the primary technologies used for building your product?

Glass Analytics's answer

Glass is built on Cloudflare & Google Cloud.

User comments

Share your experience with using Glass Analytics and Segment. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Glass Analytics and Segment

Glass Analytics Reviews

We have no reviews of Glass Analytics yet.
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Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Glass Analytics mentions (0)

We have not tracked any mentions of Glass Analytics yet. Tracking of Glass Analytics recommendations started around Mar 2025.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / 6 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 6 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 7 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 10 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / over 1 year ago
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What are some alternatives?

When comparing Glass Analytics and Segment, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Matomo - Matomo is an open-source web analytics platform

Google Analytics 360 Suite - Enterprise analytics for your marketing.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Fathom Analytics - Simple, trustworthy website analytics (finally)

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