Best Website Analytics in 2025

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

GTM Analytics for the AI Era.

Key TigerEye features:

Cutting-Edge Technology User-Friendly Interface Customizable Solutions Strong Security Features

Try for free paid Free Trial $1250.0 / Monthly (Unlimited Users, Dedicated VPC and full-service onboarding.)

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺 .

Key Plausible.io features:

Privacy-focused Simple to Use Lightweight Open-Source

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

The privacy-first Google Analytics alternative located in Europe.

Key Simple Analytics features:

Privacy-focused Ease of Use No Cookies Transparent Pricing

Open Source paid Free Trial $9.0 / Monthly (Max 10,000 page views)

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14.0 / Monthly (100,000 Pageviews)

Google Analytics alternative that shows you exactly how visitors become customers.

Key Glass Analytics features:

Sessions & Views One-click segmentation Time on page Scroll Depth

paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)

Enterprise analytics for your marketing.

Key Google Analytics 360 Suite features:

Comprehensive Data Integration Advanced Analysis Features Scalability Enhanced Support and SLAs

A simple and open-source own your website analytics.

Key umami features:

Streamlined Content Management Flexibility and Customization SEO Optimization Multilingual Support

Open Source

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Key PostHog features:

Self-Hosting Option Complete Analytics Suite Open-Source Privacy-Focused

Open Source freemium

Chat with your analytics.

A fair alternative to common web analytics tools.

Key Offen features:

Privacy-focused Open Source User Empowerment Ease of Integration

Open Source