Best Marketing Automation Products in 2025

Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business. .

Key HubSpot features:

Free CRM Business insights

freemium

Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Key Pipedrive features:

User-Friendly Interface Pipeline Management Customization Options Integration Capabilities

Visit website paid Free Trial $14.0 / Monthly (Essential package)

MailChimp is the best way to design, send, and share email newsletters.

Key MailChimp features:

Ease of Use Automation Features Comprehensive Reporting Integrations

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Key ActiveCampaign features:

Comprehensive Automation Integration Capabilities User-Friendliness Exceptional Customer Support

Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

Key Adobe Marketo Engage features:

Comprehensive Automation Tools Advanced Analytics Integration Capabilities Scalability

Salesforce B2B marketing automation.

Key Pardot features:

Integration with Salesforce Robust Analytics and Reporting Lead Nurturing Capabilities Ease of Use

Journeys made simple. Your customer data, messaging and analytics working together.

Key Ortto features:

User-Friendly Interface Comprehensive Automation Detailed Analytics Integration Capabilities

freemium $29.0 / Monthly (2,000 contacts, 8,000 email/month included.)

Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

Key GetResponse features:

Comprehensive Features User-Friendly Interface Advanced Analytics Responsive Customer Support

HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

Key HubSpot Marketing Hub features:

User-Friendly Interface Comprehensive Tool Set Integration Capabilities Detailed Analytics

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Key Klaviyo features:

Integrations Advanced Segmentation Customizable Templates Detailed Analytics

Simple Marketing Automation for Agencies and SMBs.

Key SharpSpring features:

Affordability Comprehensive Feature Set Ease of Use Customizability

CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.

Key Salesforce features:

Customizability Comprehensive Suite Third-Party Integrations User Community and Support

Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms. .

Key Omnisend features:

Integrations Omnichannel Easy to Set-up and use Free to use

freemium $16.0 / Monthly (Standard)

Omnichannel CRM for Businesses of all sizes.

Key Zoho CRM features:

Sales Force Automation Process Management Omnichannel Analytics and Reporting

Visit website freemium $14.0 / Annually ($14 USD/monthly on Annual Subscription.)