8 Awesome Web Usability Testing Apps for your Startup

1

ClickTale

ClickTale offers an easy to use platform that helps you analyse, understand and improve how your website & mobile users interact with your website/App. Their features include session playbacks, a selection of heat maps, a conversion funnel, form analytics and a number of other usability testing tools.

#Web Analytics #Analytics #Heatmaps 1 social mentions

2

Inspectlet

Inspectlet is a cool app that lets you records videos of your visitors as they use your website, allowing you to see everything they do including – mouse movements, scrolls, clicks, and even keypress on your site. This is a good app to use if you want to figure out where your visitors are getting confused or falling off and what’s getting their attention. They have a free plan that gives you about 100 recordings per month, which is not too bad if you are running a small experiment. But if you like what you see, go for their Startup plan which costs $79/month and gives you 25,000 recordings, along with heatmaps, mobile compatibility, support for dynamic pages, conversion funnel, HTTPS & Ajax support.

#Web Analytics #Heatmaps #Analytics

3

Mouseflow

Mouseflow has a very easy setup process and you can use their service to tracks click, mouse movement, and scroll behavior on a any website. They also have a free plan with limited functionality and 100 recordings per month. However their Small plan with 1000 recording is only $19/month and might be perfect for you to run your experiments. We feel that 1000 is a pretty good sample to come to any decision about web usability.

#Web Analytics #Analytics #Heatmaps 5 social mentions

4

GhostRec

Ghostrec allows you to conduct online Usability study with screen & session recording for everyone on your website or a controlled study for only people you invite. They also sell their service by pageviews (Pay per use), meaning you can buy anywhere from 0 to 5000 page views for $0.05/per page view. The best thing about their plan is, any unused credits will be forever there for you to use – they never expire! Ghostrec is perfect for seasoned usability testers who doesn’t want a monthly commitment with a service but just wants to do one off tests on a new site, landing page etc.

#Web Analytics #Heatmaps #User Experience

5

UsabilityTools

Usability Tools is probably the most well known suite of tools that is often recommended when asked about web usability testing tools. They have a wide array of visual Analytics & feedback system in their User Experience Suit, Conversion Suite & Voice of Customer. Their User experience suite allows you to improve website navigation with card sorting, learning about users first impressions with click tracking, and also a survey module for user engagement. Their conversion suite covers visitor recording, web form testing, heatmaps etc. And lastly the Voice of Customer suite allows you to create intuitive feedback forms for your web visitors to build relationships and getting useful insights from them.

#User Experience #Web Analytics #Heatmaps

6

userthink

If your website is very early and doesn’t have that many visitors or currently being staged and waiting for a big launch, you may prefer to just use a 3rd party on demand testing service to get early feedback on your product/website before you let it fly out in the world. If you use UserThink all you need to give them is your landing page URL and the number of real human testers you want them to send to your site. They can send you real USA based testers to get you some focused feedback. You can use this service to test things like: your homepage, prototypes, landing page, pricing, squeeze pages, coming soon pages, or any page that is important to you. Their lowest priced package – ‘Bootstrap’ costs $39 and will get you feedback from 6 participants. They also offer a 100% money back guarantee if you are not satisfied with the results.

#Usability #User Experience #Heatmaps

7

UsabilityHub

Usabilityhub is very similar to UserThink above where you can get on demand testers to visit your website and give you feedback. However they have a much more attractive pricing plans. For instance, If you join their Community Plan, you can use their service for absolutely free. Their model is simple – you give a response and you get a response or you can simply invite your own pool of users. If you want to tap onto their pool of testers, you can buy a tester’s response for about $1 each. If you buy in bulk, you can get it as low as 50 cents! Their pro plan which costs $99 gives you some additional features like targeting, high price responses, priority etc.

#Usability Testing #Usability #Design Tools 11 social mentions

8

UserTesting.com

NetizenTesting: A Malaysian startup that allows you to conduct user tests on your website and offers similar serivices as UserTesting. Since the site is asian, a lot of their clients are big players from Asia like – AirAsia, JobStreet, Rakuten etc. Pricing per participant is about $45 which is almost in the same price range as UserTesting.

#Usability #User Experience #Usability Testing 101 social mentions

NetizenTesting: A Malaysian startup that allows you to conduct user tests on your website and offers similar serivices as UserTesting. Since the site is asian, a lot of their clients are big players from Asia like – AirAsia, JobStreet, Rakuten etc. Pricing per participant is about $45 which is almost in the same price range as UserTesting.

10

TryMyUI

TryMyUI: They are another player in this usability space that offers narreted videos & written responses from real users. They only offer a subscription plan of $299/month that gives you 10 credits/month to conduct tests.

#Usability #Usability Testing #User Experience 2 social mentions

11

Hotjar

Hotjar: I heard about hotjar from twitter and they seem to have a lot of fans. They are very competitively priced ($29/month for 10,000 page views) and offers screen recordings, heatmaps, funnel tests, conversion optimization etc.

#Heatmaps #Web Analytics #Customer Feedback 12 social mentions

12

Lucky Orange

Lucky Orange: Lucky orange probably has the cheapest offering out there when it comes to screen recordings & heatmaps. Their small package costs only $10/month and offers Unlimited Recordings, 50,000 page views (can be shared across 3 sites) and have a live chat software built in. So if you are looking for an all in one solution, this might be something you want to check out.

#Customer Support #Live Chat #Help Desk 3 social mentions

13

MouseStats

MouseStats: Provides session recordings, heat maps, eye tracking heatmaps, surveys, form analytics and many more. Plan starts at $16/month for 5000 recordings.

#Web Analytics #Heatmaps #User Experience

14

Decibel Insight

Decibel Insight: Decibel Insight offers a free plan that allows upto 5,000 pageviews and 7 days video retention. Its not a Trial account, the account will be free for life.

#Web Analytics #Analytics #Heatmaps