I'm a believer in failing fast. You might start with something like https://unbounce.com. They have a 14 day free trial. I'm not against spending money to drive traffic, you just want to get something for your ad spend even if it's not leads. In your case you want data. You want to know what isn't working about the page you're driving traffic to. For that, you may want to use a tool like luckyorange.com to help... Source: over 2 years ago
Lucky Orange comes in handy more times than not https://luckyorange.com. Source: over 2 years ago
Use something like luckyorange.com to record people and watch why they're abandoning. This won't always be helpful, but it's good data sometimes. Source: about 3 years ago
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