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Adobe Analytics VS Google Tag Manager

Compare Adobe Analytics VS Google Tag Manager and see what are their differences


Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
Adobe Analytics Landing Page
Adobe Analytics Landing Page
Google Tag Manager Landing Page
Google Tag Manager Landing Page
Adobe Analytics details
Categories
Analytics Web Analytics Mobile Analytics
Website adobe.com  
Pricing URL-
Details $-
Platforms
-
Release Date-
Google Tag Manager details
Categories
Analytics Web Analytics Mobile Analytics
Website google.com  
Pricing URL-
Details $-
Platforms
-
Release Date-
Category Popularity beta
0-100% (relative to Adobe Analytics and Google Tag Manager)
71
71%
29%
29
70
70%
30%
30
69
69%
31%
31
66
66%
34%
34

Reviews
These are some of the external sources and on-site user reviews we've used to compare Adobe Analytics and Google Tag Manager

Adobe Analytics Reviews

7 Analytics Tools for Optimizing UX
Although nothing compares to Google Analytics in terms of number of users, Adobe Analytics is nonetheless a compelling choice amongst website and app analysis tools. It allows you to dig deep into the massive amounts of generated data, featuring things like customer segmentation, real-time analysis rules, marketing analytics, and a host of dashboards. Adobe Analytics is a...

Google Tag Manager Reviews

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What are some alternatives?

When comparing Adobe Analytics and Google Tag Manager, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

KISSmetrics - Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Woopra - Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.

Matomo - Matomo is an open-source web analytics platform