What are some alternatives?
When comparing Google Analytics and Adobe Analytics, you can also consider the following products
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.
Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.
Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
KISSmetrics - Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.
Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
Matomo - Matomo is an open-source web analytics platform