Software Alternatives, Accelerators & Startups

ZoomInfo VS Upstack Data

Compare ZoomInfo VS Upstack Data and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

ZoomInfo logo ZoomInfo

ZoomInfo is a B2B database providing detailed business information on people and companies.

Upstack Data logo Upstack Data

Server-side tracking and identity resolution for Shopify brands.
  • ZoomInfo Landing page
    Landing page //
    2023-03-19
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify.

We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match rate to Meta CAPI โ€” versus the ~35% typical of standard implementations. Comprehensive web analytics, multi-touch attribution, and advanced ad-platform integrations including Meta CAPI, all powered by our identity resolution technology.

One platform, from $149/mo โ€” with a 10-day free trial and a 60-day money-back guarantee.

ZoomInfo

$ Details
-
Platforms
-
Release Date
-
Startup details
Country
United States

Upstack Data

$ Details
paid Free Trial $149.0 / Monthly (Up to 500 orders*/month)
Platforms
Facebook Instagram TikTok Google Klaviyo
Release Date
2023 January
Startup details
Country
United States
State
Florida
City
Miami
Founder(s)
Michael Alt
Employees
1 - 9

ZoomInfo features and specs

  • Comprehensive Database
    ZoomInfo offers an extensive and up-to-date database of business contacts, giving users access to valuable information for lead generation and market research.
  • Advanced Search Filters
    The platform provides advanced search filters that allow users to easily find specific contacts or companies based on various criteria such as location, industry, and company size.
  • CRM Integration
    ZoomInfo integrates seamlessly with popular CRMs like Salesforce, making it easy to import contact information and streamline sales and marketing workflows.
  • Data Accuracy
    The platform is known for its high data accuracy and regular updates, ensuring that users have the most current and reliable information.
  • Enrichment Tools
    ZoomInfo offers data enrichment tools that help users to fill in missing information and improve the quality of their existing contact data.

Possible disadvantages of ZoomInfo

  • Cost
    ZoomInfo can be expensive, especially for small businesses or startups that may have limited budgets for software and tools.
  • Data Privacy
    There are concerns regarding data privacy, as ZoomInfo collects and sells contact information, which might not always be compliant with all data protection regulations.
  • Learning Curve
    The platform can have a steep learning curve, requiring new users to spend some time to fully understand and utilize its features effectively.
  • Occasional Data Inconsistencies
    Despite its high data accuracy, users may occasionally encounter outdated or incorrect information in the database, necessitating additional verification.
  • Customer Support
    Some users have reported that ZoomInfo's customer support can be slow or unresponsive, which can be frustrating when trying to resolve issues quickly.

Upstack Data features and specs

  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions โ€” reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous โ€” often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis of ZoomInfo

Overall verdict

  • ZoomInfo is considered a good tool for businesses in need of extensive and accurate business data, particularly in the B2B sector. It is praised for its vast and continuously updated database, though it might be seen as expensive for smaller businesses. Additionally, some users raise concerns about data accuracy and privacy. Overall, if data quality and comprehensive contact information are a priority, ZoomInfo is a solid choice.

Why this product is good

  • ZoomInfo is generally regarded as a valuable resource for sales and marketing professionals due to its comprehensive database of business contacts and company information. It offers detailed profiles, direct contact details, and insights that can enhance lead generation and market research efforts. Users appreciate its advanced search filters, integration capabilities with CRM systems, and the ability to access real-time updates on company and industry changes.

Recommended for

  • Sales teams looking to enhance lead generation.
  • Marketing professionals seeking detailed market insights.
  • Recruiters and talent acquisition teams searching for candidate information.
  • Businesses aiming to enrich their CRM data with up-to-date company profiles.

Analysis of Upstack Data

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

ZoomInfo videos

Is Zoominfo a Good Investment? (Zoominfo Review, Pricing, Options)

More videos:

  • Review - Komiko Presents: Dragon Ball Super Episode 1 Review!
  • Review - ZoomInfo Powered by DiscoverOrg Review: by Nancy Nardin of Smart Selling Tools

Upstack Data videos

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to ZoomInfo and Upstack Data)
Lead Generation
100 100%
0% 0
Shopify Apps
0 0%
100% 100
Sales Tools
100 100%
0% 0
Marketing Analytics
0 0%
100% 100

Questions & Answers

As answered by people managing ZoomInfo and Upstack Data.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers โ€” helping brands drive 7- and 8-figure growth and recover millions in revenue.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

How would you describe the primary audience of your product?

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads โ€” typically those spending $50Kโ€“$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on โ€” driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack โ€” like Elevar plus Triple Whale โ€” with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

Share your experience with using ZoomInfo and Upstack Data. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare ZoomInfo and Upstack Data

ZoomInfo Reviews

  1. Powerful platform for B2b sales & marketing teams.

    ZoomInfo makes it much easier to identify decision-makers, prioritize high-value accounts, and keep pipelies moving. With powerful AI automation and high-quality data, it's an all-in-one solution for sales, marketing, and RevOPs teams who want to save time and drive revenue growth.

    ๐Ÿ‘ Pros:    Clean and intuitive dashboard|Strong automation features
    ๐Ÿ‘Ž Cons:    Pricing feel high for smaller business
  2. Simon
    ยท Working at Simon ยท
    Good, but Not the Best B2B Database

    As a B2B database, ZoomInfo certainly has a lot to offer. Its detailed business information on people and companies is impressive, and I've found it to be a useful resource for researching potential clients and partners.

    However, I do have a few criticisms of the product. Firstly, its pricing is quite steep, especially compared to other B2B databases on the market. This makes it difficult for smaller businesses or startups to justify the cost. Additionally, while the information on ZoomInfo is generally accurate and up-to-date, I have come across a few instances where the information was incomplete or outdated.

    Despite these drawbacks, ZoomInfo is still a good resource for business information. It just might not be the best option out there. If you're willing to pay for a premium service, then ZoomInfo could be worth considering. However, if you're looking for more cost-effective alternatives, there are several options to consider.

    ๐Ÿ Competitors: LinkedIn Sales Navigator
    ๐Ÿ‘ Pros:    Detailed|Accurate
    ๐Ÿ‘Ž Cons:    Expensive|Incomplete

8 Best MCP Servers for Sales Teams in 2026
If you are committed to Apollo and run primarily email sequences, Apollo's MCP speeds up your existing process without requiring a platform change. Clay fits ops teams with enrichment workflows already built. ZoomInfo fits enterprise AEs who need intent signals and deep account intelligence before engaging. Amplemarket is the right pick if ICP precision in research matters...
Source: toflow.ai
ZoomInfo vs Lusha vs Apollo vs MillionPhones: 2026 Comparison
ZoomInfo is the industry standard. Their database is massive, their intent data is best-in-class, and enterprise sales teams swear by it. The catch: pricing starts around $15,000/year and requires an annual contract. If you're an SDR team of 10+ at a well-funded company, it's worth it. If you're a solo founder or small team, it's overkill.
Top 10 Lead Generation and Engagement Tools
ZoomInfo is a robust lead generation tool offering comprehensive contact and company data for B2B outreach. It provides sales intelligence to help businesses identify and engage with key decision-makers across industries.
Source: rainex.io
11 Apollo.io Alternatives and Competitors 2024
Based on various factors, such as user reviews and feedback, the leading alternatives to Apollo.io are Zoominfo, Kaspr, Lead411, and Lusha.
Source: evaboot.com
15 Best Apollo.io Alternatives to Find Verified B2B Leads (2024)
ZoomInfo is popular for having a large database of accurate contact information for businesses and organizations worldwide. You can search for various details about your potential customers, like their job titles, roles within the company, and organizational charts.

Upstack Data Reviews

We have no reviews of Upstack Data yet.
Be the first one to post

Social recommendations and mentions

Based on our record, ZoomInfo seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ZoomInfo mentions (8)

  • Enriching Free Trial Signups: The PLG Data Stack for Turning Inbound Users Into Qualified Pipeline
    Skip ZoomInfo for this use case. It's enterprise-contract priced, built for outbound prospecting from company lists, and adds zero value for personal email resolution. Same story with Lusha โ€” excellent for Chrome extension-style lookups starting from a LinkedIn profile, wrong tool for an automated inbound pipeline. - Source: dev.to / 3 months ago
  • How to Build an OSINT-Powered B2B Prospecting Workflow in 2026 (Without Getting Banned)
    Most SDR stacks start with a contact database โ€” ZoomInfo, Apollo, or Lusha โ€” and treat enrichment as a one-time step at the top of the funnel. The problem: these databases are 3โ€“18 months stale on average. Job titles change. Companies restructure. Decision-makers who were Director of Engineering in Q1 are VP by Q3. - Source: dev.to / 4 months ago
  • LinkedIn Scraping Is Dead: 5 Legal, ToS-Safe Alternatives That Actually Work in 2026
    Kaspr is the most LinkedIn-native option on this list. The Chrome extension sits on LinkedIn profiles and exports contact data directly โ€” phone numbers, emails, and CRM sync. 120M+ European contacts is their differentiator; US coverage is noticeably thinner. Starting at $74/month, it's not cheap for light usage, but teams running 200+ LinkedIn outreach touches per month will find the unit economics work. Kaspr is... - Source: dev.to / 4 months ago
  • Vendor annoyance phone calls
    For the phone calls - there's a decent chance they got your number from zoominfo.com - you can go there and request to be removed. Source: about 3 years ago
  • Forward spam emails back to sender!
    I just found a few data collator sites, zoominfo.com and signalhire.com are just two - they seem to scrape sites like Linkedin etc and collate everything. Personal numbers can be found pretty easily, if you've ever signed up for a business identification number it could be there, could be in a data leak somewhere - these companies are pretty shady and will buy data from places to just get a lead. Source: over 3 years ago
View more

Upstack Data mentions (0)

We have not tracked any mentions of Upstack Data yet. Tracking of Upstack Data recommendations started around Dec 2024.

What are some alternatives?

When comparing ZoomInfo and Upstack Data, you can also consider the following products

Apollo.io - Apolloโ€™s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Elevar - Deploy a data layer, connect to 40+ marketing channels, ensure all of your conversions are tracked, and enable server side tagging for Shopify.

Lusha - Search less. Sell more.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Hunter.io - Find all the email addresses related to a domain

Littledata - Award-winning Google Analytics toolbox for Ecommerce sites