Apollo.io
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Clearbit
lemlist
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Upstack Data
Elevar
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Littledata
Stape.io
Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify.
We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match rate to Meta CAPI โ versus the ~35% typical of standard implementations. Comprehensive web analytics, multi-touch attribution, and advanced ad-platform integrations including Meta CAPI, all powered by our identity resolution technology.
One platform, from $149/mo โ with a 10-day free trial and a 60-day money-back guarantee.
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Upstack Data's answer:
Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.
Upstack Data's answer:
Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers โ helping brands drive 7- and 8-figure growth and recover millions in revenue.
Upstack Data's answer:
Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.
Upstack Data's answer:
DTC Shopify brands running Meta, Google, and TikTok ads โ typically those spending $50Kโ$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.
Upstack Data's answer:
Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on โ driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.
Upstack Data's answer:
Upstack Data replaces a multi-tool stack โ like Elevar plus Triple Whale โ with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.
We use Apollo with our Sales and BDR team to manage our cold outreach. The strength of the platform is the sequences and cadences that you can set up. Compared to other tools we have used in the past like Salesloft the UI is much easier to navigate. The main limitation is that the quality of data isn't as vast and often I can find prospects on Linkedin but not in Apollo.
Based on our record, Apollo.io seems to be more popular. It has been mentiond 69 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Personal email domains destroy this. Clearbit's Enrichment API returns a null company when it hits gmail.com. Apollo routes personal domains straight to a consumer bucket and skips B2B fields entirely. Even PDL's /person/enrich endpoint โ the most permissive of the major providers โ gives you around 32% hit rate on Gmail addresses versus 74% on corporate domains. I measured this across 6,200 signups for a... - Source: dev.to / 3 months ago
A few things worth flagging: PDL beats Clearbit's historical rates for US and Western European companies, but drops to ~52% match rate for Japan and South Korea specifically. Apollo underperforms on raw company matching but returns significantly more contacts per domain in Prospector-style queries than Clearbit's Prospector ever did โ the tradeoff is more stale titles in the result set. Hunter.io is fast and cheap... - Source: dev.to / 3 months ago
One thing comparison guides consistently get wrong: Clay is not an enrichment API. It's a waterfall orchestration tool that calls People Data Labs, Apollo, Clearbit, and others in sequence for you. It's useful, but it adds 2โ8 seconds of latency per row in my runs and costs more per match than going direct. For a CRM webhook flow where you need sub-second enrichment calls, Clay is the wrong layer to hit first. - Source: dev.to / 3 months ago
Last year I ran the same LinkedIn Sales Navigator export through three enrichment APIs. Apollo matched 61% of the emails. Hunter.io matched 54%. An OSINT-first pipeline I'd built in n8n โ pulling from public sources before hitting any paid API โ matched 79% and cost roughly $0.003 per contact. The delta wasn't magic. It was sequence. - Source: dev.to / 4 months ago
Despite having its LinkedIn Page removed in 2025, Apollo remains a functional enrichment and outreach platform with 275M+ contacts. The free tier includes 10,000 credits and the $49/month basic plan is the cheapest entry point for a combined enrichment-plus-sequencing workflow. Apollo's data collection methods have attracted LinkedIn's attention, but the product continues to operate. The risk I'd assign it:... - Source: dev.to / 4 months ago
ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.
Elevar - Deploy a data layer, connect to 40+ marketing channels, ensure all of your conversions are tracked, and enable server side tagging for Shopify.
Lusha - Search less. Sell more.
Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.
Hunter.io - Find all the email addresses related to a domain
Littledata - Award-winning Google Analytics toolbox for Ecommerce sites