Software Alternatives, Accelerators & Startups

UserVoice VS Upstack Data

Compare UserVoice VS Upstack Data and see what are their differences

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UserVoice logo UserVoice

UserVoice integrates easy-to-use feedback, helpdesk, and knowledge base management tools in one platform that empowers users to speak and companies to understand.

Upstack Data logo Upstack Data

Server-side tracking and identity resolution for Shopify brands.
  • UserVoice Landing page
    Landing page //
    2023-10-14
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify.

We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match rate to Meta CAPI โ€” versus the ~35% typical of standard implementations. Comprehensive web analytics, multi-touch attribution, and advanced ad-platform integrations including Meta CAPI, all powered by our identity resolution technology.

One platform, from $149/mo โ€” with a 10-day free trial and a 60-day money-back guarantee.

UserVoice

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Startup details
Country
United States

Upstack Data

$ Details
paid Free Trial $149.0 / Monthly (Up to 500 orders*/month)
Platforms
Facebook Instagram TikTok Google Klaviyo
Release Date
2023 January
Startup details
Country
United States
State
Florida
City
Miami
Founder(s)
Michael Alt
Employees
1 - 9

UserVoice features and specs

  • User Feedback Gathering
    UserVoice allows businesses to collect feedback directly from users, helping to prioritize product improvements based on actual user needs.
  • Customization
    The platform is highly customizable, which allows organizations to tailor it to their specific needs and branding requirements.
  • Integration with Other Tools
    UserVoice integrates with other popular tools like Slack, Jira, and Salesforce, making it easier to consolidate feedback and manage workflows.
  • Analytics and Reporting
    Robust analytics and reporting tools provide actionable insights into user feedback trends and sentiment.
  • User Engagement
    Features like voting and commenting encourage user participation and create a sense of community.
  • Scalability
    The platform can scale to accommodate organizations of various sizes, from startups to large enterprises.

Possible disadvantages of UserVoice

  • Pricing
    UserVoice can be expensive for small businesses or startups, making it less accessible for organizations with limited budgets.
  • Learning Curve
    There can be a steep learning curve for new users, which might require additional training and onboarding.
  • Limited Customization at Lower Tiers
    While the platform is customizable, lower-tier plans offer limited customization options compared to higher-tier plans.
  • Complexity
    Advanced features and integrations can add complexity, which may require dedicated staff for proper management.
  • Response Time
    Some users have reported slower response times from customer support, which can be frustrating during critical issues.
  • Feature Clutter
    The abundance of features can sometimes feel overwhelming, making navigation and usage less intuitive for some users.

Upstack Data features and specs

  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions โ€” reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous โ€” often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis of UserVoice

Overall verdict

  • UserVoice is a good solution for businesses looking to systematically incorporate customer feedback into their product development process. It is particularly beneficial for organizations seeking to improve customer engagement and make data-driven decisions.

Why this product is good

  • UserVoice is a popular platform for gathering and managing customer feedback. It provides tools for users to submit, vote, and discuss ideas, which can help companies prioritize product development based on customer demand. The platform is praised for its ease of use, integration capabilities with other tools, and its robust reporting features, which allow businesses to track feedback trends and measure customer satisfaction effectively.

Recommended for

    UserVoice is recommended for medium to large-sized businesses, product managers, customer experience teams, and any organization looking to foster a more interactive relationship with their customer base to drive product improvements. It suits industries where customer feedback is a critical component of growth and innovation, such as technology, software development, and digital services.

Analysis of Upstack Data

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

UserVoice videos

UserVoice Review

More videos:

  • Tutorial - How to Use Customer Feedback on Your Product by UserVoice CEO
  • Review - UserVoice

Upstack Data videos

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to UserVoice and Upstack Data)
Customer Feedback
100 100%
0% 0
Shopify Apps
0 0%
100% 100
User Feedback
100 100%
0% 0
Marketing Analytics
0 0%
100% 100

Questions & Answers

As answered by people managing UserVoice and Upstack Data.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers โ€” helping brands drive 7- and 8-figure growth and recover millions in revenue.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

How would you describe the primary audience of your product?

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads โ€” typically those spending $50Kโ€“$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on โ€” driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack โ€” like Elevar plus Triple Whale โ€” with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare UserVoice and Upstack Data

UserVoice Reviews

10 Best Canny Alternatives and Competitors in 2025
UserVoice is a Canny.io alternative that dives deeper into customer feedback. While Canny offers feedback based on upvoting, UserVoice goes further by collecting feedback from multiple avenues including email, questionnaires, chat, and automated feedback forms. Use this tool to leverage user feedback and build more innovative products. โš’๏ธ
Source: clickup.com
17 Best Canny Alternatives in 2024
UserVoice is a customer feedback management tool that helps you collect, organize and prioritize all of your feedback in one place. UserVoice is the most complete and most popular tool for collecting feedback from your users and employees. It is also one of the few tools that can handle both internal (employee) feedback and external customer feedback.
Source: supahub.com
30+ Customer Feedback Tools comparison
For optimal user experience, your customer should not sense they are leaving your website and using another platform for feedback. The look and feel of the feedback platform must be customizable to match your design. Create and organize pages with custom content with UserVoice and ClearFlask.
Source: clearflask.com
HOW TO: Set Up a Q&A Website in Minutes โ€“ the Best Options Reviewed & Compared
UserVoice is very much like GetSatisfaction with some similar aspects and several differences. UV allows your users to ask questions, suggest, vote, and comment all for feedback from you. The user experience is simplistic in its own way, offers quick accessibility, and delivers results. UserVoice aims to solve the problem of disconnection and miscommunication between you and...
The 20 Best Help Desk Apps and Knowledge Base Tools for Customer Support
Customers can send in new public ideas or private messages, and your team can answer them all from one combined dashboard. There's even integrations with internet phone systems, CRMs, social networks and more to get as many of your support requests in one place as possible. UserVoice watches everything going on and combines it with your public feature requests to build a...
Source: zapier.com

Upstack Data Reviews

We have no reviews of Upstack Data yet.
Be the first one to post

Social recommendations and mentions

Based on our record, UserVoice seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

UserVoice mentions (8)

  • YARWL (Yet Another Remarkable Wishlist)
    I have sent them some user stories, complete with storyboard images. I am not a beta participant though. I suggested that it would be helpful if they rolled out something like UserVoice's Feedback Manager, so there is transparency to what's in the request queue and where we users can formally vote on the value of a given feature suggestion. Source: over 3 years ago
  • Ask HN: Could you please share which SaaS you are using for your SaaS?
    - Collecting customer's feature requests: This is a tough one, I am using https://uservoice.com/ but I don't like it that much. I am searching for a self-hosted alternative to https://canny.io/. - Source: Hacker News / over 4 years ago
  • "Help us to improve your reMarkable experience"
    I think that RM should consider a solution such as UserVoice which will let the user community vote on what critical bug fixes or new features we feel are most important. Not only can a user upvote a feature request or critical fix, but they can also add comments to help substantiate their vote. Source: over 4 years ago
  • How We Use Internal Hackathons to Create New Product Features
    Six months later, UserVoice wanted to sign in with Courier and mentioned we lacked some functionalities they wanted. Specifically, they wanted to put two blocks next to each other in the notification designer. So, the sales and product team reached out to me, and I went, โ€œOh yeah, I hacked that together; it was cool but with a few bugs.โ€. - Source: dev.to / over 4 years ago
  • Move features requests from Reddit?
    Would having a proper Customer Feedback platform using something like Canny or UserVoice be useful? Source: almost 5 years ago
View more

Upstack Data mentions (0)

We have not tracked any mentions of Upstack Data yet. Tracking of Upstack Data recommendations started around Dec 2024.

What are some alternatives?

When comparing UserVoice and Upstack Data, you can also consider the following products

Canny.io - Canny helps you collect and organize feature requests to better understand customer needs and prioritize your roadmap.

Elevar - Deploy a data layer, connect to 40+ marketing channels, ensure all of your conversions are tracked, and enable server side tagging for Shopify.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Littledata - Award-winning Google Analytics toolbox for Ecommerce sites