Software Alternatives, Accelerators & Startups

Standard Insights VS Qualaroo

Compare Standard Insights VS Qualaroo and see what are their differences

Standard Insights logo Standard Insights

Your go-to consumer research platform for collecting and analyzing data, creating stunning reports, and AI to simplify every step.

Qualaroo logo Qualaroo

Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information.
  • Standard Insights Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.
    Build, collect, analyze, and report data in one place with AI-powered workflows and global reach. //
    2025-10-02
  • Standard Insights AI-powered builder helps you design professional-quality surveys with logic, branching, and translations.
    AI-powered builder helps you design professional-quality surveys with logic, branching, and translations. //
    2025-10-02
  • Standard Insights Find real consumer panels worldwide or invite your own audience with simple links and targeting.
    Find real consumer panels worldwide or invite your own audience with simple links and targeting. //
    2025-10-02
  • Standard Insights Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way.
    Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way. //
    2025-10-02
  • Standard Insights Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights.
    Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights. //
    2025-10-02
  • Standard Insights Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report.
    Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report. //
    2025-10-02

Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.

Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.

From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether youโ€™re a marketer, strategist, or agency, youโ€™ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.

  • Qualaroo Landing page
    Landing page //
    2023-07-31

Standard Insights

$ Details
freemium $99.0 / Monthly (Pro: 10 users, 5,000 responses/survey, AI tools)
Release Date
2022 October
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Florian Gaudel
Employees
20 - 49

Standard Insights features and specs

  • Survey Builder
    Create professional-grade surveys in minutes with AI assistance.
  • Global Reach
    Recruit quality respondents in 150+ markets, or bring your own audience.
  • AI-Powered Analysis
    Instantly uncover patterns, segment audiences, and cut analysis time in half.
  • Data Visualization
    Turn raw responses into clear, customizable charts and dashboards.
  • Automated Reporting
    Generate polished reports in seconds, ready to share with stakeholders.
  • Multi-Language Support
    Design, translate, and analyze surveys automatically across languages.
  • Collaborative Workspace
    Invite teammates to build, analyze, and share insights securely.

Qualaroo features and specs

  • Ease of Use
    Qualaroo offers a user-friendly interface that allows users to easily set up and deploy surveys without needing extensive technical knowledge.
  • Targeting Options
    The platform provides advanced targeting options, allowing you to display surveys to specific user segments based on behaviors or attributes.
  • Integration Capabilities
    Qualaroo integrates with a variety of other tools such as Google Analytics, Slack, and Salesforce, making it versatile for data collection and reporting.
  • Customization
    Users can customize surveys to match their brand's look and feel, providing a consistent user experience.
  • Actionable Insights
    The tool provides actionable insights through its analytics dashboard, which can help in making informed business decisions.
  • Support
    Qualaroo offers good customer support, including a comprehensive knowledge base and responsive service team.

Possible disadvantages of Qualaroo

  • Cost
    The pricing for Qualaroo can be relatively high compared to other survey tools, which might be a drawback for small businesses or startups.
  • Limited Question Types
    Qualaroo offers fewer question types compared to some competitors, which might be limiting for complex survey requirements.
  • Learning Curve
    Despite its ease of use, some advanced features and functionalities may require a learning curve for new users.
  • Mobile Experience
    While the platform is generally user-friendly, the mobile experience for survey respondents might not be as seamless as the desktop version.
  • Data Export
    Exporting data can be cumbersome and isn't as straightforward as some users might prefer, potentially complicating analysis outside the platform.

Analysis of Qualaroo

Overall verdict

  • Qualaroo is a reliable platform for companies looking to enhance their UX research and gain actionable insights from real users. While it is robust and feature-rich, some users might find its pricing on the higher side compared to other survey tools.

Why this product is good

  • Qualaroo is considered a good tool due to its ability to gather in-depth user feedback through targeted surveys. It provides advanced analytics and insights that help in understanding customer behavior and improving user experience. Its integration capabilities with tools like Google Analytics, Slack, and HubSpot make it versatile for various workflows.

Recommended for

    Qualaroo is best suited for product managers, UX designers, and customer feedback teams who aim to optimize user experience and need detailed qualitative insights from users. It's ideal for businesses of all sizes but particularly beneficial for those with the budget to invest in comprehensive user feedback solutions.

Standard Insights videos

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Qualaroo videos

What is Qualaroo?

More videos:

  • Demo - Qualaroo Demo
  • Review - What is Qualaroo? See How Qualraoo Survey Software Works

Category Popularity

0-100% (relative to Standard Insights and Qualaroo)
Customer Intelligence
100 100%
0% 0
Surveys
2 2%
98% 98
Forms And Surveys
0 0%
100% 100
Marketing Tools
100 100%
0% 0

Questions and Answers

As answered by people managing Standard Insights and Qualaroo.

What makes your product unique?

Standard Insights's answer

Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an allโ€‘inโ€‘one, AIโ€‘powered platform thatโ€™s as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between easeโ€‘ofโ€‘use and advanced research, helping any team go from questions to insights in hours instead of weeks.

Why should a person choose your product over its competitors?

Standard Insights's answer

People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. Itโ€™s accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, endโ€‘toโ€‘end workflow they can try without commitment.

How would you describe your primary audience?

Standard Insights's answer

Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. Weโ€™re built for those for whom big agencies are too costly, too early, or simply not the right fit.

What's the story behind your product?

Standard Insights's answer

We built Standard Insights to eliminate the grind we knew firstโ€‘hand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a selfโ€‘serve platform powered by AI, making professionalโ€‘grade research accessible to any brand or agency.

Who are some of the biggest customers of your product?

Standard Insights's answer

  • PepsiCo
  • Bluebell
  • Hyundai
  • Unilever
  • UNDP
  • Goyard
  • Cartier
  • Sia Partners

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Standard Insights and Qualaroo

Standard Insights Reviews

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Qualaroo Reviews

  1. Md Bilal
    ยท Senior at Proprofs ยท

    Been using Qualaroo for in-page surveys, and honestly, it just works. No complicated setup, no guessworkโ€”just pop in a survey, get feedback, and move on. The fact that we can control how much we spend based on responses is a big win. Reports are clean and donโ€™t make us dig through piles of data. Plus, it fits right into our workflow.

    ๐Ÿ Competitors: Qualtrics, Hotjar
    ๐Ÿ‘ Pros:    Smart targeting|Flexible pricing|Easy-to-read reports
    ๐Ÿ‘Ž Cons:    No downloadable version|Limited survey templates
  2. bosiso
    ยท Product Marketer at OFO ยท
    Go where your users are

    Apart from the survey-building, I have been using Qualaroo because it offers tons of different channels to deploy your surveys, and you can collect feedback from your users no matter where they are. There are also plenty of integration options to make the most out of the survey data.

    ๐Ÿ Competitors: Qualtrics
    ๐Ÿ‘ Pros:    Multi-channel surveys|Easy survey embedding|Few integrations
    ๐Ÿ‘Ž Cons:    Working with some of the integrations can be a little tricky
  3. xawilix
    ยท Business Associate at ishyp.com ยท
    Not a fan of pricing, but I am here for the features!

    We wanted to collect feedback from the leaving customers, so we used surveys and triggers to show our pop-up as the visitors were about to leave the website. Through the branching logic, we were able to redirect some of the visitors to the right pages and stop them from leaving. The tool was handy, and I would recommend it.

    ๐Ÿ Competitors: Qualtrics XM
    ๐Ÿ‘Ž Cons:    Pricing is the only drawback, i think. the features of the tool were good. so, i guess, if you can ignore the prices, you should try this tool.

7 best Mixpanel alternatives to understand your users
Qualaroo is a user feedback platform focused on providing context and insights into user actions. It allows you to engage with users on your website or app in real time, asking relevant questions to collect their opinions, preferences, and experiences.
Source: www.hotjar.com
10 SurveyMonkey Alternatives and Competitors in 2024
Qualaroo is a user-friendly online survey software option allowing you to survey specific users in real-time, right when they engage with your product or brand. By capturing insights based on user behavior, demographics, and visit history, Qualaroo provides actionable collected data to enhance your understanding of the customer journey.
Source: clickup.com
10 Best Customer Feedback Tools in 2024 โ€“ Comparison | Updated List
Qualaroo is a unique customer feedback tool. It is powered by IBM Watsonโ€™s Natural Language Processing abilities and features a powerful AI-driven sentimental analysis. The app helps you ask the right question to the right user using its innovative proprietary survey widget. And also offers feature-rich & customizable templates for easy survey setups.
Top 10 CRO Tools to Boost Conversions for Free in 2023
It is a user feedback tool that promises to gather data and deep information about your customersโ€™ motivations. In other words, Qualaroo provides popups to collect feedback from your website visitors.
Source: aigrow.me
15 Best SurveyMonkey Alternatives in 2022
Make sure to choose a tool with all the basic and premium features like advanced reporting to make the feedback collection faster and streamlined. So, depending on your needs, you can choose a tool like Qualaroo with Sentiment Analysis capabilities or go with an open-source tool like Lime Survey.
Source: qualaroo.com

What are some alternatives?

When comparing Standard Insights and Qualaroo, you can also consider the following products

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Qualtrics XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Google Forms - Simple web forms from Google.

GWI - GWI is an audience-targeting company loved by some of the worldโ€™s influential brands and agencies worldwide to find out whatโ€™s happening in the consumer universe.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!