Google Forms
Survey Monkey
Typeform
Jotform
Qualtrics
Paperform
Formstack
Wufoo
Standard Insights
Qualtrics
Qualtrics XM
Qualaroo
GWI
YouGov
QuestionPro
Survey Monkey
Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.
Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.
From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether you’re a marketer, strategist, or agency, you’ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.
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Standard Insights's answer:
Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an all‑in‑one, AI‑powered platform that’s as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between ease‑of‑use and advanced research, helping any team go from questions to insights in hours instead of weeks.
Standard Insights's answer:
People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. It’s accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, end‑to‑end workflow they can try without commitment.
Standard Insights's answer:
Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. We’re built for those for whom big agencies are too costly, too early, or simply not the right fit.
Standard Insights's answer:
We built Standard Insights to eliminate the grind we knew first‑hand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a self‑serve platform powered by AI, making professional‑grade research accessible to any brand or agency.
Standard Insights's answer:
Helps my company solve many issues. We collect information from clients and employees. We conduct surveys and collect data. Very useful software. Helps form a common opinion, conduct analysis and analytics.
One of our customers said: Our small mining operation needed to go from paper based process to digital forms. At first, Google forms allowed us to use this Web-based platform that lets individuals and businesses of all sizes build customizable forms to conduct surveys and generate real-time response charts.
We saw that a small sample of our field workers quickly adopted the new way of working.
Step 1: accomplished.
Now unto step 2.
How do we deploy this unto our whole team? We needed email notifications, offline response collection when without wifi on the field. Our CIO and his director of operations needed deep data and trends analysis as well. Our inspectors, when doing their audits, needed to capture approx. 25 high definition pictures, some audio notes and a video which wasn't really possible with google forms.
So, we can 100% credit the use of google forms to our transition towards a paperless process, but as we navigated saashub.com a little more, we were able to discover a world of alternatives. We strongly suggest to start using google forms before undergoing a big implementation plan towards such enterprise level inspection tools like nspek or even cheaper solutions like prontoforms.
I am not sure if we would start with google's solution first if we would to do this digital transformation all over, but it did allow us to discover it's limits pretty quickly.
At some point, we needed custom fields and functions, and none of us was able to code, so the nSpek training that comes with the application definitely sets it's self apart, giving us full autonomy.
Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.
Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.
Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!
Qualtrics XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
Jotform - Free Online Form Builder & Form Creator
Qualaroo - Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information.
