SplitPea.co
Growth Book
Split.io
VWO
AB Tasty
Splitforce
SplitHub.io
Splitly
Optimizely
VWO
AB Tasty
Google Analytics
Google Marketing Platform
PractiTest
Azure DevOps
Micro Focus ALM
SplitPea is an A/B testing tool for the rest of us. Paste one snippet, set up an experiment with the visual editor, and get a plain answer: Ship A, Ship B, or wait. Every decision gets logged with a date, a person, and a note.
Works with Webflow, Framer, Shopify, WordPress, Next.js, Astro, or plain HTML. The snippet is under 18KB, loads async, and respects Do Not Track. Start free, no card required.
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SplitPea.co's answer
โข Python (FastAPI) โข PostgreSQL โข HTMX โข Bayesian statistical engine for experiment analysis โข Lightweight client-side JavaScript snippet (~18KB)
SplitPea.co's answer
Most A/B testing tools either start at $200/month or want you to talk to a sales team. They're built for companies with dedicated growth departments. SplitPea is built for everyone else. You get one snippet under 18KB, a visual editor, plain results, and a decision log. It works on static sites, Webflow, Shopify, WordPress - basically anything that takes a script tag.
SplitPea.co's answer
Price and simplicity. The big platforms (VWO, Optimizely, AB Tasty) are powerful, but they're designed for teams with a testing budget and a stats background. SplitPea gives you the core workflow - set up a test, split traffic, get a clear answer - without the complexity or enterprise price tag. You get a straightforward recommendation (Ship A, Ship B, or wait), and every decision is logged with a date and note.
SplitPea.co's answer
Founders, freelancers, small agencies, and marketers who run their own websites and want to test changes without adopting a heavy analytics stack. People who are close to the work. They're making the calls on the homepage, the pricing page, the email..They don't have a growth team. They just want to know if a change helped move the dial.
SplitPea.co's answer
When Google Optimize shut down in 2023, the cheapest A/B testing alternatives started around $200 a month. If you're a freelancer or a small team just trying to figure out whether a different headline would get more clicks, that's a hard number to justify. SplitPea started because that gap seemed wrong. Small websites deserve a way to test changes without an enterprise budget or a statistics degree.
SplitPea.co's answer
SplitPea is in beta right now, so we don't have big-name logos to drop. We're built for small teams, freelancers, and founders, not enterprise accounts, and the people using SplitPea are running their own sites and testing changes themselves. That's the audience we care about.
Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Growth Book - The Open Source A/B Testing Platform
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Split.io - In a world where product development teams are pressured to do more with less, Splitโs Feature Data Platformโข gives you the confidence to move fast without breaking things.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Google Marketing Platform - Google's unified and improved marketing and analytics tools.
