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SplitMetrics VS Optimizely

Compare SplitMetrics VS Optimizely and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

SplitMetrics logo SplitMetrics

SplitMetrics is the A/B testing platform for App Store and Google Play page to discover the most converting icons, screenshots, video, etc.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • SplitMetrics Landing page
    Landing page //
    2023-10-22
  • Optimizely Landing page
    Landing page //
    2023-10-04

SplitMetrics features and specs

  • Comprehensive A/B Testing
    SplitMetrics offers extensive A/B testing capabilities for app store experiences, enabling developers to optimize app icons, descriptions, screenshots, and videos for higher conversion rates.
  • Data-Driven Insights
    The platform provides valuable insights and analytics that help developers make informed decisions about app store optimization strategies and improve app performance.
  • User-Friendly Interface
    SplitMetrics features an intuitive and easy-to-use interface, which simplifies the process of setting up and analyzing experiments for users of varying technical expertise.
  • Integration with Analytics Tools
    The platform integrates seamlessly with major analytics tools, allowing users to combine data from different sources for a more comprehensive view of their app's performance.

Possible disadvantages of SplitMetrics

  • Cost
    SplitMetrics can be relatively expensive for small developers or startups with limited budgets, potentially limiting their access to comprehensive testing tools.
  • Learning Curve
    While the interface is user-friendly, there might still be a learning curve for users who are not familiar with A/B testing methodologies or app store optimization.
  • Limited to App Store Environments
    As SplitMetrics primarily focuses on app store optimization, it may not offer the same level of insights or testing capabilities for other marketing channels or aspects of app performance.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

SplitMetrics videos

+ Add

SplitMetrics Overview

More videos:

  • Review - 63% Conversion Increase 📈- Try A/B testing with SplitMetrics for your Mobile App
  • Review - App Growth Week | SplitMetrics Acquire: Product Spotlight

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to SplitMetrics and Optimizely)

SplitMetrics

Optimizely

Conversion Optimization
13 13%
Conversion Optimization
87% 87
A/B Testing
5 5%
A/B Testing
95% 95
Development
100 100%
Development
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SplitMetrics and Optimizely

SplitMetrics Reviews

We have no reviews of SplitMetrics yet.
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Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing SplitMetrics and Optimizely, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Webtrends Optimize - Webtrends Optimize - a powerful, enterprise-grade Testing and Personalisation platform. AB, MVT & Server-side Testing, Product Recommendations & much more.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Intellimize - Convert more. Optimize and personalize for every website visitor.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Chartbeat - Chartbeat shows you real-time traffic to your website and allows you to set alerts for any downtime or spikes in traffic.

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