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Smartlook VS Webgility

Compare Smartlook VS Webgility and see what are their differences

Agiliron
Omni-Channel SaaS Solution Suite for Retail, Wholesale & eCommerce businesses featured
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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Webgility logo Webgility

Accounting, Bookkeeping and Inventory Automation for Retailers & Brands
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โ€œwhysโ€ behind usersโ€™ actions โ€” why do users churn, or why arenโ€™t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Webgility Landing page
    Landing page //
    2023-08-22

Key benefits:

Sync Ecommerce Orders, Inventory and Fees

Record every sale or post a daily summary. Keep inventory up to date and record every detail including customer, items, shipping, billing, sales tax, discounts, etc. Also records marketplace fees.

Accurate Reconciliation

Automatically sync your Amazon settlements and record all your fees so you can reconcile with your bank deposit and save on bookkeeping time and cost.

Multi-channel with World Class Support

Use one app to connect all your ecommerce channels and get a team of ecommerce experts to help you every step of the way.

Automate your Bookkeeping & Accounting

  1. Record each order individually or summarized by day, week, month or settlement period with journal entries
  2. Automatically update your inventory with every sale
  3. Support single or multiple tax jurisdictions
  4. Record store or marketplace fees as separate bill transactions
  5. Consolidate fees from other sources, including payment processors, to get true profit by order, SKU, customer & mo
  6. Get clarity on profit and loss by order, product, region, customer, and more
  7. Keep inventory updated with every sale & return
  8. Fully configurable

Smartlook

Website
smartlook.com
Pricing URL
Official Smartlook Pricing
$ Details
freemium
Release Date
2016 January
Startup details
Country
Czech Republic
State
Jihomoravsky kraj
City
Brno
Founder(s)
Dusan Kmet
Employees
10 - 19
Edit details

Webgility

Website
webgility.com
Pricing URL
Official Webgility Pricing
$ Details
paid Free Trial $39.0 / Monthly (Lite, 1 user, 1 ecommerce channel, 0-1000 monthly orders)
Release Date
-
Edit details

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

Webgility features and specs

  • Integration Capabilities
    Webgility can integrate with various e-commerce platforms, accounting software like QuickBooks, and payment gateways, streamlining the management of your online business operations.
  • Automation
    It automates many administrative tasks such as order tracking, inventory management, and financial reconciliation, saving users a significant amount of time.
  • Real-Time Data Synching
    Updates and synchronizes data across platforms in real-time, ensuring all information is current and reducing the likelihood of mistakes.
  • Reporting and Analytics
    Offers robust reporting and analytics features that help users gain insight into sales performance, inventory levels, and other key business metrics.
  • Scalability
    Suitable for small businesses to large enterprises, offering scalable solutions that can grow with your business.

Possible disadvantages of Webgility

  • Cost
    Webgility can be expensive, especially for smaller businesses or startups with more limited budgets.
  • Complexity
    The platform can be complex to set up and configure, often requiring a steep learning curve for new users.
  • Customer Support
    Some users report that customer support can be slow to respond or not as helpful as expected, which can be a challenge when issues arise.
  • Limited Customization
    While Webgility offers a wealth of features, customization options can be limited, making it difficult to tailor the platform to specific business needs.
  • Dependency on Third-Party Services
    The software relies heavily on third-party services (like e-commerce platforms and accounting software), which means issues with these services can impact Webgilityโ€™s functionality.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Smartlook videos

+ Add

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Webgility videos

+ Add

Webgility Overview

More videos:

  • Review - Welcome to Webgility Online Version 6
  • Review - Webgility Unify Desktop Product Tour - Webinar

Category Popularity

0-100% (relative to Smartlook and Webgility)

Smartlook

Webgility

Web Analytics
100 100%
Web Analytics
0% 0
Inventory Management
0 0%
Inventory Management
100% 100
Analytics
100 100%
Analytics
0% 0
eCommerce
0 0%
eCommerce
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Webgility

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale planโ€”which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Webgility Reviews

We have no reviews of Webgility yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Webgility mentions (0)

We have not tracked any mentions of Webgility yet. Tracking of Webgility recommendations started around Mar 2021.

What are some alternatives?

When comparing Smartlook and Webgility, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Multiorders - Shipping and Inventory Management Software is easy way to save time.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Extensiv Order Manager (formerly Skubana) - The only platform to manage your entire e-commerce operation.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

CustomBooks - AccountingSuite is a feature-rich cloud accounting software that provides inventory management with general ledger and online banking. 1 system to do it all

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