Software Alternatives, Accelerators & Startups

Smartlook VS PushFeedback

Compare Smartlook VS PushFeedback and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

PushFeedback logo PushFeedback

Find out which docs pages your users actually hate. One-button widget, annotated screenshots, and AI reports that turn reader feedback into a prioritized fix list. Live in 5 minutes.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โ€œwhysโ€ behind usersโ€™ actions โ€” why do users churn, or why arenโ€™t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • PushFeedback Feedback widget in documentation site
    Feedback widget in documentation site //
    2026-07-29
  • PushFeedback Feedback analytics dashboard
    Feedback analytics dashboard //
    2026-07-29
  • PushFeedback Organize feedback with AI
    Organize feedback with AI //
    2026-07-29

PushFeedback is a feedback widget built for documentation sites. Readers click one button on the page they're already reading, leave a rating, a comment, and an annotated screenshot showing exactly where they got stuck. On the other side, your team gets a ranked view of which pages draw the most negative feedback, and AI Reports group hundreds of comments into recurring themes with recommended fixes, so you update the pages that actually confuse people instead of the ones you guess at. It installs in about 5 minutes via script tag, npm, or native plugins for Docusaurus, MkDocs, Sphinx, Starlight, WordPress, and more, and routes feedback to Slack, Teams, Jira, or Zapier. GDPR-ready with no tracking cookies, a lightweight async widget under 30KB, and a free plan that collects unlimited feedback with every entry readable forever. Built by TechDocs Studio and running on 200+ documentation sites since 2023, with 25,000+ feedback reports processed.

PushFeedback

$ Details
freemium
Platforms
Wordpress Docusaurus Sphinx MkDocs ReactJS Web Webflow
Release Date
2023 April
Startup details
Country
Spain

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

PushFeedback features and specs

  • Feedback widget
    One-button widget with rating, comment, and optional email that sits on the page readers are already viewing.
  • Annotated screenshots
    Users capture a screenshot and mark exactly where they got stuck, so "this is unclear" comes with visual context.
  • AI Reports
    AI groups feedback into recurring themes with mention counts, representative quotes, and recommended fixes.
  • Page-level insights
    A ranked view of which pages receive the most negative feedback, sortable by sentiment trend or volume.
  • Sentiment tracking
    Track sentiment over time to measure whether your docs updates actually improved the pages.
  • Integrations
    Native plugins for Docusaurus, MkDocs, Sphinx, Starlight, and WordPress, plus npm, CDN, or a plain script tag.
  • Workflow
    Route feedback to Slack, Microsoft Teams, Jira, Zapier, or Make so nothing sits unread in a dashboard.
  • Feedback management
    Triage, organize, and archive incoming feedback, and reply by email when users leave their address.
  • Customizable appearance
    Match your brand colors, theme, and position; display the widget inline or floating.
  • GDPR compliance
    No tracking cookies, configurable consent checkbox, EU-hosted infrastructure available, and full data export.
  • Free plan
    Collects unlimited feedback with every entry readable forever, no credit card required.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

PushFeedback videos

No PushFeedback videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Smartlook and PushFeedback)
Web Analytics
100 100%
0% 0
Visual Feedback
0 0%
100% 100
Analytics
100 100%
0% 0
User Feedback
0 0%
100% 100

Questions & Answers

As answered by people managing Smartlook and PushFeedback.

Who are some of the biggest customers of your product?

PushFeedback's answer:

  • Camunda
  • JointJS
  • Katalon
  • Spotify

What makes your product unique?

PushFeedback's answer:

PushFeedback combines a lightweight feedback widget, annotated screenshots, and AI-powered analysis in one tool that installs in about 5 minutes on any website. Visitors click one button on the page they're already viewing, leave a rating and comment, and mark up a screenshot showing exactly where they got stuck, so "this is confusing" arrives with visual context. On your side, AI Reports group hundreds of entries into recurring themes with recommended fixes, and page-level insights rank which pages draw the most negative feedback. It's battle-tested on 200+ sites with over 25,000 feedback reports processed since 2023, loads asynchronously at under 30KB, and the free plan collects unlimited feedback with every entry readable forever.

Why should a person choose your product over its competitors?

PushFeedback's answer:

Three reasons: it's easier, it's more actionable, and it's honestly priced.

  • Easier: if you can paste a script tag you can install it, and there are native plugins for WordPress, React, Docusaurus, Sphinx, and more, plus routing to Slack, Teams, Jira, Zapier, and Make.

  • More actionable: instead of a dashboard of raw comments, AI turns feedback into a prioritized fix list with themes, sentiment trends, and recommended actions, so you fix root causes instead of reading 500 entries.

  • Honestly priced: public self-serve pricing with a free tier that never expires and a Professional plan at $24/month, no demo call required. And it's proven where feedback tools face their toughest audience: 200+ documentation sites where technical readers report problems daily.

How would you describe the primary audience of your product?

PushFeedback's answer:

Anyone running a site that has to keep getting better based on real user input. That includes documentation teams and technical writers maintaining API docs and guides, development teams collecting visual bug reports and UX feedback, agencies gathering annotated client feedback on websites they build and maintain, product and content teams tracking which pages help and which frustrate, and educators collecting input from students. If your visitors notice problems but never tell you, PushFeedback gives them a one-click way to do it on the page itself.

What's the story behind your product?

PushFeedback's answer:

PushFeedback started in 2023 with a simple observation: visitors notice problems on your site constantly, and almost none of them ever tell you. A form hidden behind a contact page doesn't get filled in; a button on the page they're already reading does. We built the tool we wanted ourselves: one button, an annotated screenshot, a rating, and a dashboard that turns the stream into a prioritized to-do list. We proved it first in the hardest arena we knew, documentation sites with demanding technical readers, and today it runs on 200+ sites and has processed over 25,000 feedback reports for docs teams, dev teams, agencies, and educators. PushFeedback is built by TechDocs Studio, a company from Spain; its sibling product, Biel.ai, is an AI assistant for docs.

Which are the primary technologies used for building your product?

PushFeedback's answer:

The widget is a framework-agnostic web component that drops into any site via script tag or npm, with dedicated wrappers and plugins for React, WordPress, Docusaurus, and Sphinx. The marketing site runs on Next.js. AI Reports are powered by large language models with evaluation tuning for reliable theme detection. Infrastructure is GDPR-ready, with no tracking cookies and EU hosting available.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and PushFeedback

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale planโ€”which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

PushFeedback Reviews

We have no reviews of PushFeedback yet.
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Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

PushFeedback mentions (0)

We have not tracked any mentions of PushFeedback yet. Tracking of PushFeedback recommendations started around Jul 2026.

What are some alternatives?

When comparing Smartlook and PushFeedback, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Usersnap - Usersnap is a customer feedback software for SaaS companies that need to constantly improve and grow their products.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Marker.io - Visual feedback and bug reporting tool for websites

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.