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Smartlook VS Infogram

Compare Smartlook VS Infogram and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Infogram logo Infogram

Make charts & infographics that people love
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Infogram Landing page
    Landing page //
    2021-10-07

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

Infogram features and specs

  • User-Friendly Interface
    Infogram offers an intuitive, drag-and-drop interface that makes it easy for users to create visual content without needing advanced design skills.
  • Variety of Templates
    It provides a wide range of customizable templates, which can save users time and help them produce professional-quality infographics quickly.
  • Real-Time Collaboration
    The platform supports real-time collaboration, allowing multiple users to work on a project simultaneously, which is beneficial for team projects.
  • Interactive Elements
    Infogram allows users to add interactive elements like maps, charts, and graphs, which can make infographics more engaging and informative.
  • Data Import Capabilities
    It supports importing data from various sources like Excel, Google Sheets, and cloud storage, streamlining the process of integrating data into visual content.
  • Embed and Share Options
    Infogram provides easy options to embed infographics on websites or share them on social media, facilitating wider dissemination of content.

Possible disadvantages of Infogram

  • Cost
    While Infogram offers a free version, advanced features and templates require a paid subscription, which might not be affordable for all users.
  • Limited Customization in Free Version
    The free version has limited customization options and access to templates, which could be a restriction for users needing more advanced functionalities.
  • Learning Curve for Advanced Features
    Although the interface is user-friendly, there is still a learning curve involved in mastering the more advanced features and customization options.
  • Performance Issues
    Some users have reported performance issues such as slow loading times, particularly when handling large datasets or complex infographics.
  • Dependence on Internet Connection
    As a web-based tool, Infogram requires a reliable internet connection for optimal performance, which may limit its usability in areas with poor connectivity.
  • Limited Offline Access
    Infogram does not offer comprehensive offline capabilities, which can be inconvenient for users who need to work without an internet connection.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Analysis of Infogram

Overall verdict

  • Infogram is a strong choice for creating high-quality, data-driven visual content. Its features and ease of use make it a valuable tool for individuals and organizations looking to enhance their data presentations.

Why this product is good

  • Infogram is considered good due to its user-friendly interface, ease of use, and ability to create visually appealing and interactive infographics, charts, and reports. It offers a range of templates and design tools that cater to both beginners and professionals. Additionally, it supports collaboration, allowing teams to work together on projects efficiently.

Recommended for

    Infogram is recommended for marketers, educators, data analysts, business professionals, and any individuals or organizations who need to present data in an engaging and visually compelling manner. It is particularly useful for those who need quick, professional-looking visualizations without a steep learning curve.

Smartlook videos

+ Add

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Infogram videos

+ Add

How to Create Charts, Reports, and Infographics with Infogram

More videos:

  • Review - Review of Infogram
  • Review - Infogram: A User-Friendly Platform For Creating Interactive Data Visualizations And Infographics

Category Popularity

0-100% (relative to Smartlook and Infogram)

Smartlook

Infogram

Web Analytics
100 100%
Web Analytics
0% 0
Design Tools
0 0%
Design Tools
100% 100
Analytics
100 100%
Analytics
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Infogram

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Infogram Reviews

12 Best Free PosterMyWall Alternatives and Competitors
This user-friendly app like Postermywall is great software for making infographics and visualizing data. We discovered Infogram in 2014 and still suggest it to customers who want a simple, efficient way to present data. We’ve also had positive experiences with their customer service.
Source: mockey.ai
Best Data Visualization Tools
Infogram can be extremely beneficial for companies of any size. In addition to a free forever version, Infogram offers several pricing tiers:
Source: neilpatel.com
A Complete Overview of the Best Data Visualization Tools
Finished visualizations can be exported into a number of formats: .PNG, .JPG, .GIF, .PDF, and .HTML. Interactive visualizations are also possible, perfect for embedding into websites or apps. Infogram also offers a WordPress plugin that makes embedding visualizations even easier for WordPress users.
Source: www.toptal.com
The Best Data Visualization Tools - Top 30 BI Software
Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos. More than 35 interactive charts and over 550 maps are offered to help you visualize data, including pie charts, bar graphs, column tables, and word...
Source: improvado.io

Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Infogram mentions (0)

We have not tracked any mentions of Infogram yet. Tracking of Infogram recommendations started around Mar 2021.

What are some alternatives?

When comparing Smartlook and Infogram, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Visme - One easy to use online tool to visualize your ideas to engaging Presentations, Infographics and other Visual Content.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Canva - Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Venngage - Join over 1 million people creating professional infographics and designs with our easy AI customizable design generator. Sign up free and choose from 20,000+ templates.

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