Software Alternatives, Accelerators & Startups

Smartlook VS Convert Case

Compare Smartlook VS Convert Case and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Convert Case logo Convert Case

Instantly convert text to UPPERCASE, lowercase, Title Case, sentence case, and more - free, fast, and no sign-up required.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โ€œwhysโ€ behind usersโ€™ actions โ€” why do users churn, or why arenโ€™t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Convert Case Case Converter
    Case Converter //
    2026-03-03
  • Convert Case Font Styles
    Font Styles //
    2026-03-03

Convert Case is a free, browser-based toolkit offering 100+ utilities for working with text, images, and code. No account, no install - just open a tool and get the job done.

Text tools

Reformat any text into your desired capitalization style instantly - UPPERCASE, lowercase, Title Case, sentence case, camel case, snake_case, kebab-case, and more. Also includes string reversal, word counting, whitespace cleaners, and other everyday text transformations.

Image tools

Quickly process and convert images without leaving your browser. Resize, crop, convert between formats, and apply common adjustments without needing desktop software.

Code tools

Developer-focused utilities for encoding, decoding, formatting, and transforming code and data -- including Base64, JSON formatters, URL encoders, and more.

Why people use it

Writers, developers, students, and content creators reach for Convert Case when they need a quick, reliable utility without the overhead of a full app. With 100+ tools in one place, it replaces a scattered collection of bookmarks with a single destination.

Key benefits

  • 100+ tools across text, image, and code categories
  • Entirely free with no sign-up required
  • Runs in the browser - your data stays on your device
  • Clean, fast, and distraction-free

Convert Case

Pricing URL
-
$ Details
free
Release Date
2006 August
Startup details
Country
United Kingdom
Founder(s)
Jason Gillyon
Employees
1 - 9

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

Convert Case features and specs

  • User-Friendly Interface
    Convert Case has a straightforward and intuitive interface that is easy for users of all technical levels to navigate and understand.
  • Multiple Case Conversion Options
    The tool supports a variety of text casing options like uppercase, lowercase, title case, and sentence case, making it versatile for different text transformation needs.
  • Free to Use
    Convert Case is available for free, making it accessible for anyone who needs quick text conversion without any financial commitment.
  • Quick and Efficient
    The tool processes text conversions swiftly, allowing users to get their results almost instantly without unnecessary delays.
  • No Need for Account Creation
    Users can utilize the tool without having to sign up or create an account, providing a hassle-free experience.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Convert Case videos

No Convert Case videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Smartlook and Convert Case)
Web Analytics
100 100%
0% 0
Text Tools
0 0%
100% 100
Analytics
100 100%
0% 0
Text Editors
0 0%
100% 100

Questions & Answers

As answered by people managing Smartlook and Convert Case.

Who are some of the biggest customers of your product?

Convert Case's answer:

  • Writers and bloggers reformatting content for publication
  • Developers normalizing strings and transforming data
  • Students cleaning up notes and assignments
  • Marketing and social media teams prepping copy
  • SEO professionals formatting titles and metadata

What makes your product unique?

Convert Case's answer:

Convert Case combines 100+ text, image, and code tools in one clean, distraction-free interface. Everything runs in the browser instantly, with no account, no installation, and no cost. It's built for speed - open it, use it, done.

Why should a person choose your product over its competitors?

Convert Case's answer:

Most competitors focus on a single tool or clutter their interface with ads and upsells. Convert Case offers a full suite of 100+ utilities under one roof, completely free, with a consistent and intuitive experience across every tool.

How would you describe the primary audience of your product?

Convert Case's answer:

Anyone who works with text, images, or code regularly - writers, bloggers, developers, students, marketers, and content creators. If you've ever manually retyped text just to change its formatting, Convert Case was built for you.

What's the story behind your product?

Convert Case's answer:

Convert Case started in 2006 as a simple text case converter and grew organically into a full toolkit as users asked for more utilities. The goal has always been the same: give people fast, reliable tools without the friction of sign-ups, paywalls, or bloated interfaces.

Which are the primary technologies used for building your product?

Convert Case's answer:

Convert Case is built with PHP and modern web technologies, with all processing handled client-side in the browser where possible to keep things fast and private.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Convert Case

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale planโ€”which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Convert Case Reviews

We have no reviews of Convert Case yet.
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Social recommendations and mentions

Based on our record, Convert Case seems to be a lot more popular than Smartlook. While we know about 49 links to Convert Case, we've tracked only 2 mentions of Smartlook. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Convert Case mentions (49)

  • Show HN: VS Code Extension to skip the noisy web tools (JSON Prettify, and more)
    Hi HN, Simple online tools on the web have become unnecessary greedy. For example, * https://jsonformatter.org/ displays 7 ads on page load * https://convertcase.net/ had 4 ads plus a Google Vignette. And many more sites do the same thing. It's just noisy, which is why I created this VS Code Extension where you don't need to even leave your editor for your small web operations. I also built a Desktop app and an... - Source: Hacker News / about 2 years ago
  • Bootstrap or VC?
    Even YC VCs don't understand that founders who take investment still have to shift their goal from "making a great product" to "exponentially growing their product" which in most cases is at odds with just "making a great product" YC doesn't invest in companies who aren't aspiring for valuations in the 7 or 8 figures. In the recent thread "Ask HN: Those making $500/month on side projects in 2024 โ€“ Show and... - Source: Hacker News / over 2 years ago
  • Ask HN: Those making $500/month on side projects in 2024 โ€“ Show and tell
    Https://convertcase.net/ - Approx $20k/month. Been going for years and keep on building on it. - Source: Hacker News / over 2 years ago
  • INTRODUCING RULE 4: POSTS MUST BE IN ALL CAPS
    A TOOL LIKE THIS MAY HELP YOU POST EASIER WITHOUT HAVING TO RETYPE EXISTING TEXT. Source: about 3 years ago
  • CAPCOM PLATINUM SALES AS OF MARCH 31ST, 2023 FOR FIGHTING GAMES
    Https://convertcase.net/ - use "Capitalized Case" results in this, which is pretty darn close to proper:. Source: about 3 years ago
View more

What are some alternatives?

When comparing Smartlook and Convert Case, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

CaseConverter.cc - Case Converter is a free, open-source online tool for converting text to lowercase, uppercase, title case, capital case, or sentence case.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

WordCounter.net - Count words, sentences, paragraphs etc.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

SmallSEOTools - Do you need effective SEO tools which are 100% free? Check out our SmallSEOtools.com for checking and removing plagiarism, backlinks, tracking keyword positions, and more.