Software Alternatives, Accelerators & Startups

Smartlook VS Cin7

Compare Smartlook VS Cin7 and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Cin7 logo Cin7

Cin7 allows retailers to manage all their sales channels, inventory, point of sale and supply chain in one central, cloud-based software.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โ€œwhysโ€ behind usersโ€™ actions โ€” why do users churn, or why arenโ€™t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Cin7 Landing page
    Landing page //
    2023-09-12

Cin7 is a software-as-a-service (Saas) company headquartered in Auckland, with offices in Los Angeles. Cin7 develops and supports its own cloud-based multi inventory management software, helping multichannel retail and wholesale brands grow their business and scale to international markets. With real-time visibility, customizability, and reporting for efficient inventory control across the supply chain, Cin7 stands for โ€œConnected Inventory.โ€

Cin7โ€™s ever-evolving product features 450+ integrations, including Amazon Seller, Vendor, and FBA, eBay, Walmart Marketplace, Salesforce, Xero, QuickBooks, and Intuit. Built-in features include warehouse management, point of sale (POS), electronic data interchange (EDI), production (light manufacturing), omnichannel, B2B eCommerce and multi-entity functionality plus robust automation, all at a fraction of the cost of a full ERP. Cin7 is also known for its extensive knowledge base and outstanding in-house customer support through onboarding and beyond. Our expanded offerings now include Google Shopping and digital marketing services.

Launched in 2012, Cin7 is among the top 5 percent of the worldโ€™s fastest-growing SaaS companies, with more than 1,600 customers and 14,000+ users worldwide. Key industries served by Cin7 include fashion apparel, food, and beverage, beauty, electronics, and homeware. Cin7 will open a London office in November 2019 and was ranked in Capterraโ€™s Top 20 Retail Management Systems Software list for 2019.

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

Cin7 features and specs

  • Comprehensive Inventory Management
    Cin7 offers robust inventory management capabilities allowing businesses to track stock levels, orders, sales, and deliveries in real-time across multiple locations.
  • Integrations
    Cin7 integrates with various e-commerce platforms, accounting software, and other business applications, which helps in streamlining operations and improving efficiency.
  • Scalability
    The platform is scalable, suitable for businesses of different sizes, and can grow as the business expands.
  • Automated Workflows
    Cin7 provides automated workflows that can handle various business processes, reducing manual intervention and minimizing errors.
  • User-Friendly Interface
    The software offers an intuitive and user-friendly interface that makes it easier for users to navigate and manage inventory efficiently.

Possible disadvantages of Cin7

  • Cost
    Cin7 can be expensive for small businesses or startups as it comes with a higher price point compared to other inventory management solutions.
  • Customization Limitations
    There might be limitations in customizing the platform to fit very specific business needs or workflows, which can be a drawback for some companies.
  • Learning Curve
    Due to its comprehensive features, there can be a steep learning curve for new users who are not familiar with inventory management software.
  • Customer Support
    Some users have reported that the customer support response time is slow and that the quality of support can vary.
  • Occasional Bugs
    Users have encountered occasional bugs and glitches within the software that can disrupt business operations temporarily.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Analysis of Cin7

Overall verdict

  • Overall, Cin7 is considered a good option for businesses that require extensive inventory management capabilities and integration options. It is particularly well-received for its ability to adapt to the needs of growing businesses.

Why this product is good

  • Cin7 offers a robust inventory management system that integrates with various platforms, making it suitable for businesses seeking a comprehensive solution. It provides features such as automated workflows, real-time inventory visibility, and a wide range of integrations with ecommerce platforms, accounting software, and more. Users appreciate its scalability and ability to streamline complex operations, which makes it a popular choice for businesses looking to efficiently manage their inventory and supply chain processes.

Recommended for

    Cin7 is recommended for medium to large businesses in industries such as retail, wholesale, and manufacturing that need a comprehensive inventory management system. It is also suitable for businesses that operate in multiple channels, as its integration capabilities allow for seamless operations across different sales platforms.

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Cin7 videos

Cin7 - Overview Video - [Waypoint]

More videos:

  • Review - Cin7 - Products (Basic) - [Waypoint]

Category Popularity

0-100% (relative to Smartlook and Cin7)
Web Analytics
100 100%
0% 0
Inventory Management
0 0%
100% 100
Analytics
100 100%
0% 0
ERP
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Cin7

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale planโ€”which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Cin7 Reviews

Best Inventory Management Software for Wholesalers in 2026
Cin7 is a capable platform with broad functionality across retail, e-commerce, and wholesale channels. The challenges for wholesale-focused operations: Cin7 is designed for businesses that sell across multiple channels, not businesses that are wholesale-only. Pricing is quote-based, making it difficult to evaluate without going through a sales process. Implementation tends...
9 Small Business Inventory Management Software
Cin7 breaks this cycle by offering built-in modules that come standard with your plan. Along with the POS system, Cin7 has all the options of B2B eCommerce features, manufacturing features, and a payment portal.
Best Inventory Management Software of 2020
By facilitating over 450 integrations, Cin7 connects users to services, platforms and sales channels that provide real time views of sales, purchase, and stock level data. Users can track incoming stock, component stock, stock-on-hand, open-to-sell, on-hold/reserved inventory, and faulty stock. The system provides granular product management capabilities, including batch and...
Source: digital.com

Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Cin7 mentions (0)

We have not tracked any mentions of Cin7 yet. Tracking of Cin7 recommendations started around Mar 2021.

What are some alternatives?

When comparing Smartlook and Cin7, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Zoho Inventory - Zoho Inventory is an online inventory management software ideal for small businesses. Simplify your inventory and order operations. Try for FREE!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Unleashed Software - Unleashed is powerful inventory management software. Accurately manage your inventory online, in real time, with Unleashed. Start your free trial today!

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Fishbowl Inventory - Fishbowl offers manufacturing and warehouse management solutions for QuickBooks.