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Segment VS Airtable

Compare Segment VS Airtable and see what are their differences

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Segment logo Segment

We make customer data simple.

Airtable logo Airtable

Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.
  • Segment Landing page
    Landing page //
    2023-10-08
  • Airtable Landing page
    Landing page //
    2023-10-19

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

Airtable

Website
airtable.com
Pricing URL
Official Airtable Pricing
Release Date
2013 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Andrew Ofstad
Employees
250 - 499
Edit details

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Airtable features and specs

  • User-Friendly Interface
    Airtable provides an intuitive, visually appealing interface that makes it easy for users to create, manage, and navigate complex data sets without extensive technical knowledge.
  • Customizability
    Airtable offers robust customization options, allowing users to tailor databases and views to their specific needs, including various field types, multiple views, and linked records.
  • Collaboration Features
    Airtable supports real-time collaboration, enabling multiple users to work on the same database simultaneously while tracking changes and maintaining version history.
  • Integrations
    Airtable integrates with various third-party applications and services such as Slack, Google Drive, and Zapier, allowing for seamless workflow automation and enhanced productivity.
  • Templates
    Airtable offers a wide range of pre-built templates for different use cases, which helps users get started quickly without having to build everything from scratch.
  • Mobile App
    Airtable's mobile application allows users to access and manage their databases on the go, ensuring flexibility and continuous productivity.

Possible disadvantages of Airtable

  • Cost
    While Airtable offers a free tier, many of the more advanced features and higher usage limits are locked behind a subscription model, which can become costly for larger teams or extensive use.
  • Performance Issues
    Some users have reported performance issues with Airtable when working with very large databases, including slow load times and laggy interface responsiveness.
  • Limited Offline Access
    Airtable relies heavily on an internet connection, and its offline capabilities are limited, which may be a drawback for users who need consistent access without reliable internet.
  • Data Export Options
    Data export options are somewhat limited compared to other database management tools, making it more difficult to extract data in certain formats for use outside of Airtable.
  • Learning Curve
    Despite its user-friendly interface, the extensive features and customizability of Airtable can present a learning curve for new users, requiring time to explore and understand its full capabilities.
  • Lack of Advanced Features
    Airtable may lack some advanced features found in more specialized or traditional database management systems, making it less suitable for particularly complex or highly specific data management needs.

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Analysis of Airtable

Overall verdict

  • Airtable is a highly effective tool for individuals and teams looking for an easy-to-use, versatile platform to manage data and collaborate. It is especially suitable for users who need more functionality than a traditional spreadsheet but don’t require a full-scale database management system.

Why this product is good

  • Ease of use
    Airtable offers a user-friendly interface that combines the simplicity of spreadsheets with the power of a database, making it accessible for users without technical expertise.
  • Flexibility
    It provides flexibility in terms of creating customizable databases, allowing users to adapt it for various use cases such as project management, inventory tracking, and more.
  • Integrations
    It integrates with a wide range of third-party applications and services, enhancing its utility and reach.
  • Collaboration
    Airtable supports real-time collaboration, enabling teams to work together seamlessly and share updates instantly.

Recommended for

  • Small to medium-sized businesses
  • Project managers
  • Creative teams
  • Freelancers
  • Non-profits
  • Product development teams

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Airtable videos

+ Add

Airtable Blocks for Project Management

More videos:

  • Tutorial - Airtable API Tutorial With cURL and JavaScript
  • Review - Airtable Review | Features, Pricing & Team Use
  • Review - Airtable vs. Google Sheets
  • Review - airtable review

Category Popularity

0-100% (relative to Segment and Airtable)

Segment

Airtable

Analytics
100 100%
Analytics
0% 0
Project Management
0 0%
Project Management
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
No Code
0 0%
No Code
100% 100

User comments

Share your experience with using Segment and Airtable. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Airtable

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Airtable Reviews

  1. Sanjana Shah
    · Data Scientist at Boston Institute of Analytics ·
    Airtable: Spreadsheets + Databases = Efficiency

    Airtable is a powerful cloud-based software that combines spreadsheets and databases, offering real-time collaboration and customizable features for efficient task management1.

    🏁 Competitors: monday.com, ClickUp, Smartsheet
    👍 Pros:    Free forever plan and affordable paid options starting at $10 per month.|Visually appealing and user-friendly interface.|Pre-made templates for easy setup and use.|Real-time collaboration and communication.|Customizable features for task management.
    👎 Cons:    Limited project customization without a paid plan.|Top-tier accounts required for gantt tools.|May take time to learn and grasp advanced features.
The Top 7 ClickUp Alternatives You Need to Know in 2025
Benefits:Airtable's ability to integrate various data sources into one platform allows teams to maintain a centralized source of truth while leveraging powerful visualization tools6.
Source: www.ledgerteams.com
Top 10 Notion Alternatives for 2025 and Why Teams Are Choosing Ledger
Airtable blends spreadsheets with database features, offering teams a powerful way to organize structured information. While its flexibility is impressive, it's not purpose-built for communication or team collaboration at scale.
Source: www.ledgerteams.com
25 Best Asana Alternatives & Competitors for Project Management in 2024
Airtable is one of the most popular Asana alternatives. It’s project management tool that helps teams create detailed databases for their work. Users can group and sort data in custom fields with views like Grid to include only the relevant project information.
Source: clickup.com
Top 10 Microsoft Power Apps Alternatives and Competitors 2024
Airtable Pricing: Airtable offers a freemium plan with limited features for individual users. Paid plans start at $10 per user per month for additional features and functionalities. Enterprise plans with custom pricing cater to large-scale deployments.
Source: medium.com
The 10 best Asana alternatives in 2024
If you're looking for a project management app that leans more toward data management, try Airtable. Out of the box, Airtable's default view looks like a spreadsheet. It offers a few project templates based on your team type (such as marketing or sales), or you can build a "base" from scratch. From there, you can add highly customizable fields (or columns) to each row, so...
Source: zapier.com

Social recommendations and mentions

Based on our record, Airtable should be more popular than Segment. It has been mentiond 132 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / 6 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 6 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 7 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 10 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / over 1 year ago
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Airtable mentions (132)

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What are some alternatives?

When comparing Segment and Airtable, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Trello - Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free. Trello keeps track of everything, from the big picture to the minute details.

Matomo - Matomo is an open-source web analytics platform

Asana - Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.

Glass Analytics - Google Analytics alternative that shows you exactly how visitors become customers.

monday.com - The most intuitive platform to manage projects and teamwork

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