Software Alternatives, Accelerators & Startups

Pipedrive VS Workato

Compare Pipedrive VS Workato and see what are their differences

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Pipedrive logo Pipedrive

Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Workato logo Workato

Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a โ€œCool Vendor in Social Software and Collaborationโ€.
  • Pipedrive Landing page
    Landing page //
    2024-08-12

Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business. Sign up for a 14-day free trial.

  • Workato Landing page
    Landing page //
    2023-09-16

Pipedrive

$ Details
paid Free Trial $14.0 / Monthly (Essential package)
Platforms
Android iOS Browser Web
Release Date
2011 July
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Martin Henk
Employees
500 - 999

Workato

$ Details
-
Platforms
-
Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Alexey Timanovskiy
Employees
250 - 499

Pipedrive features and specs

  • User-Friendly Interface
    Pipedrive is known for its intuitive and easy-to-navigate interface, making it accessible for users without extensive technical skills.
  • Pipeline Management
    It offers robust pipeline management features that help users visualize their sales processes and track deal progress effortlessly.
  • Customization Options
    Pipedrive allows for extensive customization, enabling users to tailor the CRM to their specific needs, including custom fields and workflow automations.
  • Integration Capabilities
    It integrates with numerous third-party applications like Gmail, Outlook, and Zapier, enhancing its functionality and allowing for seamless data flow.
  • Mobile App
    Pipedrive provides a well-designed mobile app that allows users to manage their sales activities on the go, ensuring productivity from anywhere.

Possible disadvantages of Pipedrive

  • Limited Advanced Features
    Compared to some other CRM systems, Pipedrive may lack certain advanced features such as in-depth reporting and analytics.
  • Costs for Additional Features
    While Pipedrive offers a basic suite of tools at a reasonable price, accessing advanced features may require purchasing higher-tier plans, which can add up.
  • Learning Curve for Customization
    Even though the interface is user-friendly, the extensive customization options can lead to a steep learning curve for new users.
  • Email Limitations
    The built-in email client has limitations in terms of email tracking and automation compared to specialized email marketing tools.
  • Limited Customer Support Hours
    Customer support availability is limited to specific hours, which might not be convenient for users in different time zones.

Workato features and specs

  • Ease of Use
    Workato offers a user-friendly interface with low-code/no-code capabilities, making it accessible for non-technical users to build and manage automated workflows.
  • Extensive Integrations
    The platform supports a wide range of integrations with major applications and services, allowing businesses to connect disparate systems and streamline processes.
  • Scalability
    Workato can handle large-scale automation projects, making it suitable for both small businesses and large enterprises.
  • Advanced Features
    The platform includes advanced functionalities like AI, machine learning, and natural language processing, which can enhance complex workflows.
  • Security
    Workato ensures robust security features, including data encryption and compliance with various industry standards, which is crucial for protecting sensitive information.

Possible disadvantages of Workato

  • Cost
    Workato can be relatively expensive compared to other automation tools, which might deter small businesses or individuals with limited budgets.
  • Learning Curve for Advanced Features
    While the basic features are easy to use, mastering the more advanced functionalities may require significant time and effort.
  • Complex Pricing Structure
    The pricing model can be complex and may not be straightforward for new users to understand, potentially leading to unexpected costs.
  • Performance Issues
    Some users have reported occasional performance issues, such as slow execution times for tasks, especially when dealing with large volumes of data.
  • Limited Custom Scripting
    Although it supports a wide range of integrations, there's limited flexibility for custom scripting compared to other more developer-focused platforms.

Analysis of Pipedrive

Overall verdict

  • Overall, Pipedrive is a well-regarded CRM solution especially praised for its ease of use and effectiveness in helping small to medium-sized businesses streamline their sales process.

Why this product is good

  • Pipedrive is often regarded as a good CRM tool because it provides a simple, user-friendly interface that helps sales teams manage leads, track communications, automate repetitive tasks, and analyze data to improve sales processes. It integrates well with other tools and offers customization options to fit various business needs.

Recommended for

    Pipedrive is recommended for small to medium-sized businesses (SMBs) and sales teams seeking a straightforward, affordable, and efficient tool to manage and improve their sales operations. Particularly, it suits teams that prioritize visual sales pipelines and require an easy learning curve.

Analysis of Workato

Overall verdict

  • Workato is considered a strong choice for businesses seeking to streamline operations through integration and automation. Its robust features, scalability, and flexibility make it suitable for a wide range of industries and use cases.

Why this product is good

  • Workato is a popular integration and automation platform that allows businesses to connect various applications and automate workflows without extensive coding. It is renowned for its user-friendly interface, extensive library of pre-built integrations, and ability to handle complex automation tasks, which makes it appealing for both technical and non-technical users.

Recommended for

    Workato is recommended for medium to large businesses looking for a comprehensive integration solution, IT teams aiming to reduce manual processes, and organizations that want to empower business users to create their own automations while maintaining IT oversight.

Pipedrive videos

Pipedrive Review - Sales CRM Tool

More videos:

  • Review - Pipedrive Review: the Good the Bad and the Ugly
  • Review - What's new in 2019 - Pipedrive
  • Tutorial - What is CRM? (Customer Relationship Management)
  • Review - Pipedrive CRM Review 2021
  • Review - Pipedrive is the Best CRM for More Sales
  • Review - Pipedrive CRM Review: Key Features, Pros And Cons, And Alternative Products
  • Review - Pipedrive Review, Pricing and Features

Workato videos

Webinar Series by Workato | Introduction to Workato (Main)

More videos:

  • Review - Workato Product Updates - February 2020
  • Review - Vijay Tella, Workato CEO: Welcome to the New Era of Automation

Category Popularity

0-100% (relative to Pipedrive and Workato)
CRM
100 100%
0% 0
Data Integration
0 0%
100% 100
Sales
100 100%
0% 0
Web Service Automation
0 0%
100% 100

User comments

Share your experience with using Pipedrive and Workato. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pipedrive and Workato

Pipedrive Reviews

  1. michelleturner
    ยท Managing Director at Nuvoro Digital ยท
    Pipedrive is sales focused and easy to use

    We adopted Pipedrive for our sales team because we were looking for a CRM that was sales focused and didn't come with all the other unnecessary features and complexity of other solutions. We have been very happy with Pipedrive and our sales team consistently have good things to say about it. More importantly though our sales team do actually add and update the data which had been a problem with our previous CRM which was too complex and cumbersome to get regular useage. The reporting functionality is good too and I can get a clear view on deals and where they are up to.

    ๐Ÿ Competitors: HubSpot CRM, Salesforce Sales Cloud, Zoho CRM
    ๐Ÿ‘ Pros:    Easy to use|Sales first approach|Good reporting options
    ๐Ÿ‘Ž Cons:    Mainly self-service support
  2. Pieter Jan
    ยท Co-founder at Vizito ยท
    The best CRM for our SaaS business

    Pipedrive has made our business much more efficient in following up deals. Keep track of deals, meetings, mails and phone calls all in one place. We can quickly follow up on offers and used Pipedrive's automations and API to integrate our Vizito trials directly into Pipedrive.

    It offers the most flexibility while maintaining an easy-to-use interface and their support is superb!

    Keep up the great work!

    ๐Ÿ Competitors: HubSpot CRM, Teamleader
    ๐Ÿ‘ Pros:    Easy to use|Quick and easy|Stable|Easy integration|Api integration|Rest api|Cost-efficient
  3. jeet998
    ยท Chief Manager at Entab Infotech Pvt Ltd ยท
    Best CRM Software: PipeDrive

    All alternatives are good but we prefer Pipedrive because of its great customization and most fit for company/business development.


Why Weโ€™re Building Mria CRM: The First Truly Native CRM for Jira
Next, we tried going outside the Atlassian ecosystem โ€“ using standalone CRMs like Zoho and Pipedrive. While these platforms were powerful, integrating them with Jira was costly, complex, and prone to syncing issues. We constantly battled data silos, duplicated effort, and poor visibility across systems. What we gained in CRM functionality, we lost in efficiency.
Source: mriacrm.com
Top 9 Best Copper CRM Alternatives for Businesses in 2023
Pipedrive offers a low-cost version for $12.50 per month that excludes the majority of the CRM capabilities that salespeople seek. Users must purchase the $50 version at least in order to run a business.
Source: magenest.com
Top 21 Salesforceโ€™s Competitors and Alternatives
Using Pipedrive, businesses can customize chatbots and web forms and import or export data to and from spreadsheets or another CRM like Salesforce. The solution offers an AI-powered sales mentor for analyzing customer data usage. And its easy-to-use CRM software simplifies marketing and sales processes for businesses with small teams. Pipedrive is economically priced, making...
14 Best Copper CRM Alternatives to Use in 2022
Pipedrive is a CRM designed to grow sales. This Copper alternative provides businesses the ability to build custom sales pipelines to visualize the movement of prospects through the sales cycle. Pipedriveโ€™s analytics help eliminate guesswork and allow you to make smarter decisions for your business. The software also allows you to automate several aspects of your sales...
What is CRM?
Hubspot is known for its marketing tools focused on the digital world. It launched its CRM just 3 years ago, and it has been widely accepted by small businesses due to its simplicity and low price. Another very similar alternative in this regard is Pipedrive.
Source: prokom.es

Workato Reviews

Best Zapier alternatives for technical teams in 2026
Workato makes sense when automation becomes part of a larger enterprise operations strategy and governance matters more than entry price.
Top MuleSoft Alternatives for ITSM Leaders in 2025
In recent years, MuleSoft has expanded its focus into process automation, offering robotic process automation (RPA) and intelligent document processing (IDP) functionality. These areas bring MuleSoftโ€™s service offering closer to broad, intelligent automation platforms like Workato and UiPath but away from an integration service vendor.
Source: www.oneio.cloud
The Best MuleSoft Alternatives [2024]
Workato is an integration solution that uses recipes โ€” a set of pre-made instructions โ€” to control how systems interact with each other.
Source: exalate.com
Top 15 MuleSoft Competitors and Alternatives
Workato is a leader in enterprise automation that provides a no-code platform for automating business workflows. In Aug 2022, Workato was named to the Forbes Cloud 100 list. The company serves over 17,000 brands, including Broadcom, Intuit, and Box. [5]
Top 9 MuleSoft Alternatives & Competitors in 2024
From ticketing systems and monitoring tools to cloud services and databases, Workato seamlessly integrates with a wide range of applications. This ensures smooth information flow across your IT ecosystem. By leveraging Workato, you can focus on strategic initiatives, enhance service delivery, and achieve operational excellence.
Source: www.zluri.com

Social recommendations and mentions

Based on our record, Pipedrive seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Pipedrive mentions (2)

  • Why doesn't Microsoft have a better CRM product...?
    I feel like Microsoft could offer a more robust CRM than what's present with 'Contacts' under Outlook, and pretty easily. Something like Pipedrive... I mean it could syncronize all the datapoints that local Microsoft programs already have access to: mail, contacts, projects, teams, and LinkedIn. Source: almost 4 years ago
  • Building Reach in Public
    Pipedrive โ†’ our CRM for tracking leads, tasks, conversations, and deals. We chose Pipedrive because it does a good job of providing an intuitive and relatively simple CRM while still having enough features to track our sales conversations. Pricing is accessible. Source: over 4 years ago

Workato mentions (0)

We have not tracked any mentions of Workato yet. Tracking of Workato recommendations started around Mar 2021.

What are some alternatives?

When comparing Pipedrive and Workato, you can also consider the following products

Zoho CRM - Omnichannel CRM for Businesses of all sizes

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Freshsales CRM - A full-fledged CRM for high-velocity sales teams.

Boomi - The #1 Integration Cloud - Build Integrations anytime, anywhere with no coding required using Dell Boomi's industry leading iPaaS platform.

Copper - Copper (formerly ProsperWorks) is easy-to-use customer relationship management for small businesses. Capture contacts and sales leads direct from Gmail with our simple CRM.

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.