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Optimizely VS Makerkit.dev

Compare Optimizely VS Makerkit.dev and see what are their differences

Optimizely

A/B testing you'll actually use.

Rating
5.0 · 1 review
Alternatives Is it good?
Makerkit.dev

MakerKit is a SaaS Starter Kit for Next.js/Tanstack Start and with Supabase/Drizzle/Prisma variants. Build unlimited SaaS products in record time with the best SaaS Boilerplate.

Rating
0 reviews
Pricing
Free $349 / One-off
Alternatives Is it good?
Measure.sh
Measure helps mobile teams monitor and fix crashes, ANRs, bugs, and performance issues. The open source alternative to Firebase Crashlytics. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Makerkit.dev seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
0 vs 2
A/B Testing popularity
100% vs 0%
alternatives listed
240+ vs 69

Base details

Website, pricing, platforms and company facts side by side.

Optimizely
Makerkit.dev
Website optimizely.com makerkit.dev
Pricing
Official pricing
Free $349 / One-off Official pricing
Company Startup from the United States Startup from Singapore · 1 - 9 employees · 2022
Listed in
A/B Testing Website Testing Conversion Optimization Analytics +1
Developer Tools Boilerplate SaaS Starter Kit Templates Nextjs +2

About Optimizely and Makerkit.dev

In their own words, as submitted to SaaSHub.

Optimizely
Makerkit.dev

No description of Optimizely yet.

Makerkit is a production-ready SaaS starter kit built with Next.js App Router and Supabase that helps developers launch faster. It provides a robust foundation with built-in authentication, team management, billing integration, and Super Admin - all powered by a modular architecture that makes...

Read more about Makerkit.dev

Features and specs

What each product offers, as listed by its team.

Optimizely 6 features
Makerkit.dev 8 features
  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.
  • Marketing Pages
    Landing page, pricing, FAQ, and other marketing pages included
  • Blog and Documentation
    Full-featured blog/documentation system with CMS integration
  • Authentication
    Complete auth system with email, OAuth, and MFA support
  • Billing
    Integrated payment system with Stripe and Lemon Squeezy support
  • Super Admin
    Admin dashboard to manage users, subscriptions and content
  • Translations (i18n)
    Multi-language support
  • Organizations/Teams
    Team management with roles and permissions system
  • Plugins
    Non-core functionality included as plugins: Testimonials, Roadmap, AI Chatbot, Waitlist

Analysis

An editorial look at what each product does well and who it suits.

Optimizely
Makerkit.dev

No analysis of Optimizely yet.

Overall verdict

  • Makerkit.dev is a solid, well-built SaaS starter kit that helps developers skip weeks of boilerplate setup by providing production-ready authentication, billing, and multi-tenancy features out of the box.

Why this product is good

  • Provides pre-built, production-ready SaaS boilerplate covering authentication, subscriptions, and team/organization management
  • Supports popular modern stacks like Next.js, Remix, Supabase, and Firebase
  • Saves significant development time by eliminating repetitive setup and configuration work
  • Comes with documentation, active maintenance, and community support
  • Includes billing integration with providers like Stripe and Lemon Squeezy
  • Built with TypeScript and modern best practices for maintainable, scalable code

Recommended for

  • Solo developers and indie hackers looking to launch a SaaS product quickly
  • Startups wanting to validate ideas without building infrastructure from scratch
  • Development teams needing a reliable, well-structured foundation for multi-tenant apps
  • Developers already familiar with Next.js, Remix, Supabase, or Firebase
  • Anyone wanting to avoid reinventing authentication and billing systems

Videos

Walkthroughs and reviews on video.

Optimizely 3 videos + Add
Makerkit.dev 0 videos + Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos

  • - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • - A/B Testing with Optimizely

No Makerkit.dev videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Optimizely
Makerkit.dev
100% 100%
A/B Testing
0% 0%
0% 0%
Developer Tools
100% 100%
100% 100%
Analytics
0% 0%
0% 0%
Boilerplate
100% 100%

Questions & Answers

As answered by people managing Optimizely and Makerkit.dev.

How would you describe the primary audience of your product?

Makerkit.dev's answer:

Indie Hackers and Companies who want to launch quickly, without compromising on quality.

Which are the primary technologies used for building your product?

Makerkit.dev's answer:

Makerkit uses Next.js 15 (App Router), Supabase, React.js, Typescript and Stripe.

What makes your product unique?

Makerkit.dev's answer:

Makerkit stands out by offering a truly modular architecture built with Turborepo, where core features like auth, billing, and notifications live in their own packages for better maintainability.

While most starters lock you into specific patterns or providers, Makerkit gives you flexibility with a multi-account system supporting both B2B and B2C scenarios, provider-agnostic billing, and edge-ready deployment options.

Beyond the basics, it includes production-ready features like multi-factor auth, real-time notifications, and team permissions - all built with Supabase, TypeScript, React Query, and modern tooling to make development a genuine pleasure.

Why should a person choose your product over its competitors?

Makerkit.dev's answer:

While other starters give you basic auth and a dashboard, Makerkit provides a genuinely modular foundation with the real features SaaS products need - like multi-factor auth, team permissions, real-time notifications, and provider-agnostic billing, all organized in clean, maintainable packages using Turborepo.

You get a first-class developer experience with TypeScript, React Query, and modern tooling, plus the flexibility to support both B2B and B2C scenarios, different payment providers, and edge deployment options.

Best of all, Makerkit is actively maintained with regular updates and responsive support, so you're building on a foundation that grows with your needs rather than painting yourself into a corner.

User comments

Share your experience with using Optimizely and Makerkit.dev. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Optimizely 5.0 · 1 review
Makerkit.dev no reviews yet
  • Good A/B and multivariate testing tool
    SaaSHub review
    · Jan 2021

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and...

  • 15 Best A/B Testing Tools And Software (2021 List)
    www.einsstark.tech · Jan 2021

    Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this...

  • Top Mobile Feature Flag Tools
    instabug.com · Jun 2020

    Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still...

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We have no reviews of Makerkit.dev yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Optimizely 0 mentions
Makerkit.dev 2 mentions

Tracking Optimizely since Mar 2021.

Alternatives to Optimizely and Makerkit.dev

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