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Optimizely VS GitHub Actions

Compare Optimizely VS GitHub Actions and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

GitHub Actions logo GitHub Actions

Automate your workflow from idea to production
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • GitHub Actions Landing page
    Landing page //
    2023-04-25

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

GitHub Actions features and specs

  • Seamless GitHub Integration
    GitHub Actions are natively integrated with GitHub, making it easy to use within repositories and leverage other GitHub features such as issues, pull requests, and releases.
  • Custom Workflows
    Allows for the creation of complex and custom workflows using YAML syntax, providing flexibility to handle a variety of CI/CD processes.
  • Marketplace Access
    Access to GitHub Marketplace where a wide range of pre-built actions are available, allowing users to quickly set up workflows with minimal configuration.
  • Concurrent Execution
    Supports parallel execution of jobs, which can significantly reduce the time needed to run workflows by performing multiple tasks simultaneously.
  • Self-Hosted Runners
    Provides the ability to use self-hosted runners, offering more control over the environment and resources used for running workflows.
  • Cost-Efficient
    Includes a generous free tier, especially for public repositories, which can be cost-effective for projects with limited resource requirements.

Possible disadvantages of GitHub Actions

  • Complexity for Beginners
    Due to its powerful features and flexibility, setting up and managing GitHub Actions can be complex for users who are not familiar with CI/CD processes or YAML.
  • Limited to GitHub
    As a GitHub-specific product, GitHub Actions is tied to repositories hosted on GitHub, limiting its use for projects that are hosted on other version control platforms.
  • Billing for Additional Usage
    While there is a free tier, usage beyond the free limits incurs additional charges, which can become significant for high-frequency or resource-intensive workflows.
  • Resource Limitations
    GitHub Actions has limitations on available resources (such as CPU and memory) for runners, which can be restrictive for very resource-intensive tasks.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

GitHub Actions videos

+ Add

5 Ways to DevOps-ify your App - Github Actions Tutorial

More videos:

  • Review - Introducing GitHub Package Registry
  • Review - Automatic Deployment With Github Actions
  • Review - GitHub Actions - Now with built-in CI/CD! Live from GitHub HQ

Category Popularity

0-100% (relative to Optimizely and GitHub Actions)

Optimizely

GitHub Actions

A/B Testing
100 100%
A/B Testing
0% 0
DevOps Tools
0 0%
DevOps Tools
100% 100
Analytics
100 100%
Analytics
0% 0
Continuous Integration
0 0%
Continuous Integration
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and GitHub Actions

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

GitHub Actions Reviews

Top 10 Most Popular Jenkins Alternatives for DevOps in 2024
GitHub Actions is the CI/CD solution that’s built into GitHub, the most popular version control platform. It’s specifically designed to provide an intuitive experience for developers who want to run pipelines quickly without having to configure any separate software. Because it’s a managed SaaS service that’s specifically focused on CI/CD, there are no self-hosting...
Source: spacelift.io

Social recommendations and mentions

Based on our record, GitHub Actions seems to be more popular. It has been mentiond 306 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

GitHub Actions mentions (306)

  • Getting started with FrankenPHP, Laravel and Docker
    My base target is used for development use, but my production target is used for production use. I'm using a GitHub Actions workflow to checkout my code, installing dependencies without development dependencies, and building my application. When that's done, I build the Docker image and send it to my container registry. - Source: dev.to / 10 days ago
  • Automating Voicebot Deployments for Amazon Connect
    In this post, I will share WebRTC.ventures' best practices in automating the deployment of AI-powered voice assistants for Amazon Connect, moving beyond manual, click-by-click setups to a robust, scalable Infrastructure as Code (IaC) approach. We’ll explore how to manage both static and dynamic resources, leverage tools like Terraform and AWS Serverless Application Model (SAM), and even set up an automated... - Source: dev.to / 16 days ago
  • Deploying a static Website with Pulumi
    The Python Pulumi code is deployed with GitHub Actions. This leverages static credentials for AWS embedded as repository secrets. I have implemented two workflows:. - Source: dev.to / about 1 month ago
  • As Visual Studio App Center closes, a look back, and what to use now?
    When Microsoft announced the App Center shutdown last year, they recommended an array of alternative tools from elsewhere in their developer toolkit and beyond to replace its capabilities. Users seeking an alternative to App Center's hosted build automation, or App Store deployment, capabilities can look to Azure DevOps Pipelines or GitHub Actions. For cloud-based on-device testing, they recommend external tool... - Source: dev.to / about 1 month ago
  • The Tech Stack of a Cloud Computing Startup
    We manage infrastructure with Terraform and lean heavily on GitHub Actions for CI/CD. Very simple but it works! Oh and a lot of bash scripts of course. - Source: dev.to / about 1 month ago
View more

What are some alternatives?

When comparing Optimizely and GitHub Actions, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

CircleCI - CircleCI gives web developers powerful Continuous Integration and Deployment with easy setup and maintenance.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

GitHub - Originally founded as a project to simplify sharing code, GitHub has grown into an application used by over a million people to store over two million code repositories, making GitHub the largest code host in the world.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Jenkins - Jenkins is an open-source continuous integration server with 300+ plugins to support all kinds of software development

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