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Optimizely VS Bloom Analytics

Compare Optimizely VS Bloom Analytics and see what are their differences

Optimizely

A/B testing you'll actually use.

Rating
5.0 · 1 review
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Alternatives Is it good?
Bloom Analytics

Bloom is a Native Shopify Analytics and Attribution app. See which products, countries, and campaigns are profitable, and which ad platforms truly generate profit via multi-touch attribution. Create custom dashboards, get insights. Connect with MCP

Rating
0 reviews
Pricing
Paid Free trial $20 / Monthly (Unlimited Orders)
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Alternatives Is it good?
Umso
The Website Builder for Startups sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

A/B Testing popularity
100% vs 0%
alternatives listed
240+ vs 10

Base details

Website, pricing, platforms and company facts side by side.

Optimizely
Bloom Analytics
Website optimizely.com bloomanalytics.io
Pricing
Official pricing
Paid Free trial $20 / Monthly (Unlimited Orders) Official pricing
Platforms —
Amazon Shopify
Company Startup from the United States Startup from India · 50 - 99 employees · 2024
Listed in
A/B Testing Website Testing Conversion Optimization Web Analytics +1
Profit Tracking Profit Calculator Profit Insights Analytics Dashboard Marketing Attribution +2

About Optimizely and Bloom Analytics

In their own words, as submitted to SaaSHub.

Optimizely
Bloom Analytics

No description of Optimizely yet.

Bloom tracks your true ecommerce profit after ads, shipping, COGS, transaction fees, refunds, and operating expenses, so you stop relying on vanity metrics and see which products, campaigns, and channels actually drive profit. Track financial performance across products, orders, countries, ad...

Read more about Bloom Analytics

Features and specs

What each product offers, as listed by its team.

Optimizely 6 features
Bloom Analytics 5 features
  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.
  • Dashboard
    Track profit performance across products, countries, ad, and email campaigns
  • Profit Analytics
    Find and fix profit leaks with Contribution Margin, Net Profit and P&L breakdown
  • Attribution
    See which ad channels drive real orders, ROAS, POAS with multi-touch attribution
  • Cost Tracking
    Apply custom cost rules for COGS, shipping, by product, country or quantity
  • Insights
    Profit Insights that tell you what happened, why, and what to do about it

Analysis

An editorial look at what each product does well and who it suits.

Optimizely
Bloom Analytics

No analysis of Optimizely yet.

Overall verdict

  • Bloom Analytics is not a widely recognized or verifiable analytics platform based on available information, so its quality cannot be reliably confirmed. Prospective users should conduct due diligence, checking for verified reviews, security compliance, and transparent pricing before committing.

Why this product is good

  • Limited independent reviews or third-party verification available to confirm platform reliability and performance
  • Unclear track record compared to established analytics providers like Google Analytics, Mixpanel, or Amplitude
  • Website claims should be verified through trials, demos, or direct vendor communication
  • Data security and compliance certifications (SOC2, GDPR, etc.) should be confirmed directly with the vendor

Recommended for

  • Businesses willing to conduct thorough vendor evaluation before adoption
  • Users seeking niche or specialized analytics features not covered by mainstream tools
  • Companies that can request a trial period to test functionality firsthand
  • Organizations comfortable working with newer or less-established SaaS vendors

Videos

Walkthroughs and reviews on video.

Optimizely 3 videos + Add
Bloom Analytics 1 video + Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos

  • - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • - A/B Testing with Optimizely

Bloom - Profit Tracking App for Shopify Businesses

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Optimizely
Bloom Analytics
100% 100%
A/B Testing
0% 0%
0% 0%
Analytics Dashboard
100% 100%
100% 100%
Web Analytics
0% 0%
0% 0%
Marketing Attribution
100% 100%

Questions & Answers

As answered by people managing Optimizely and Bloom Analytics.

How would you describe the primary audience of your product?

Bloom Analytics's answer:

The primary audience includes Shopify e-commerce businesses focused on improving profitability, tracking marketing performance, and making data-driven growth decisions.

Which are the primary technologies used for building your product?

Bloom Analytics's answer:

Bloom Analytics is primarily built using Ruby on Rails to create a fast, reliable, and scalable analytics platform for Shopify businesses.

Who are some of the biggest customers of your product?

Bloom Analytics's answer:

-CAPS -Curio Blvd -OMOYE -thecupcakequeens

Why should a person choose your product over its competitors?

Bloom Analytics's answer:

It is budget friendly, It focuses on Profit calculation and attribution, also helps in customer journey and company performances Profitability.

What makes your product unique?

Bloom Analytics's answer:

Bloom Analytics helps you clearly understand your business profit across products, marketing channels, countries, and order fulfillment. It shows how each part of your store contributes to profit — all from one simple dashboard.

What's the story behind your product?

Bloom Analytics's answer:

While working with Shopify brands, we kept hearing the same feedback that we’re making sales, but we still don’t know our actual profit. It made sense. With ad spending, shipping costs, product costs, discounts, and fees, tracking real profit can get messy quickly. Most store owners find themselves hopping between different dashboards just to understand what’s working. So, we built Bloom Analytics. It’s a simple profit analytics platform that helps Shopify businesses understand- What products are profitable, which countries and campaigns provide the best returns, which ad platforms truly generate profit through multi-touch attribution, and all from one clear dashboard. No confusing spreadsheets. No endless tabs. Just clear profit insights that help brands make better decisions.

User comments

Share your experience with using Optimizely and Bloom Analytics. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Optimizely 5.0 · 1 review
Bloom Analytics no reviews yet
  • Good A/B and multivariate testing tool
    SaaSHub review
    · Jan 2021

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and...

  • 15 Best A/B Testing Tools And Software (2021 List)
    www.einsstark.tech · Jan 2021

    Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this...

  • Top Mobile Feature Flag Tools
    instabug.com · Jun 2020

    Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still...

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We have no reviews of Bloom Analytics yet. Be the first one to post

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