Software Alternatives & Startups

nexoya VS SplitStat

Compare nexoya VS SplitStat and see what are their differences

nexoya

Nexoya is an AI platform for performance marketers who need two things above all. trustworthy cross channel attribution and automated budget optimization.

Rating
0 reviews
Pricing
Paid $2,000 / Monthly (Premium)
SplitStat

A/B and split URL tests for your website. Edit the page visually, split the traffic, and get a winner only once the numbers hold. 30 days free, no card.

Rating
0 reviews
Pricing
Paid Free trial $299 / Monthly (From $299/month for 100K tested visitors. 30-day free trial.)

Which is more popular?

Campaign Management popularity
100% vs 0%
alternatives listed
25 vs 9

Base details

Website, pricing, platforms and company facts side by side.

nexoya
SplitStat
Website nexoya.com splitstat.com
Pricing
Paid $2,000 / Monthly (Premium) Official pricing
Paid Free trial $299 / Monthly (From $299/month for 100K tested visitors. 30-day free trial.) Official pricing
Platforms
Browser Web Google Chrome Safari Internet Explorer Edge +3
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Company Startup from Switzerland · 20 - 49 employees · 2018 Startup from India · 1 - 9 employees
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About nexoya and SplitStat

In their own words, as submitted to SaaSHub.

nexoya
SplitStat

Nexoya combines: - Privacy safe, regression based attribution that works at campaign level across all your paid channels. - Automated portfolio management that recommends and pushes budget shifts across channels and campaigns to hit goals like ROAS, CAC or cost per sale. - AI predictions and...

Read more about nexoya

SplitStat is an A/B testing tool for websites. Paste one tag into the head of your site, and most tests after that are built in the browser with no developer. The visual editor opens on your own live site: click an element to change its text or style, move it, hide it, or add a block, and save...

Read more about SplitStat

Features and specs

What each product offers, as listed by its team.

nexoya 5 features
SplitStat 6 features
  • Attribution
    Adset/Campaign level attribution based on regressions. Accurately assigns performance credit across all paid channels using aggregated data regression models.
  • Automated budget portfolio management
    Suggests and implements budget shifts across campaigns/adsets and channels to optimise for ROAS, CAC or other KPIs.
  • Scenario simulation & „what-if“ modelling
    Lets you test budget changes ahead of time, showing expected impact and diminishing returns curves.
  • Consolidated dashboard with multi-channel integrations
    Combines data from 40+ sources into one view, giving performance teams full visibility across paid media.
  • Privacy-compliant data handling
    Operates on aggregated, anonymised datasets. Ensuring GDPR alignment and avoiding reliance on individual-level tracking.
  • Visual editor
    Change text, style and layout on your own live site, for desktop, mobile or both
  • Test types
    A/B, split URL, multipage, A/A and cross-domain tests
  • Audience targeting
    12 conditions, including country, device, campaign and day of the week
  • Goal metric
    Unique conversions, total conversions or value per visitor
  • Guardrail metrics
    Watch the numbers a winner must not hurt while a test runs
  • Winner checks
    By default 95% chance of being best, 7 days, 500 visitors and 100 conversions per variation

Analysis

An editorial look at what each product does well and who it suits.

nexoya
SplitStat

Overall verdict

  • Nexoya is a solid marketing intelligence and optimization platform that helps businesses automate budget allocation across channels using AI-driven insights, making it a strong choice for data-driven marketing teams.

Why this product is good

  • Uses AI and machine learning to optimize marketing budget allocation across multiple channels
  • Consolidates data from various marketing platforms into a single dashboard for unified analytics
  • Provides predictive performance forecasting to guide smarter spending decisions
  • Helps improve marketing ROI by continuously reallocating budgets toward top-performing channels
  • Reduces manual effort and guesswork in cross-channel campaign management

Recommended for

  • Mid-size to large marketing teams managing multiple channels
  • Performance marketers focused on maximizing ROI and efficiency
  • Data-driven organizations seeking to automate budget optimization
  • Agencies handling complex multi-channel campaigns for clients
  • Companies wanting predictive analytics and forecasting for marketing spend

No analysis of SplitStat yet.

Videos

Walkthroughs and reviews on video.

nexoya 1 video + Add
SplitStat 0 videos + Add

Funnels | Nexoya Feature

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Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
nexoya
SplitStat
100% 100%
0% 0%
63% 63%
37% 37%
100% 100%
0% 0%

User comments

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Alternatives to nexoya and SplitStat

When comparing nexoya and SplitStat, you can also consider the following products.