
Google Analytics
Plausible.io
Fathom Analytics
Clicky
Open Web Analytics
StatCounter
Simple Analytics
Matomo is an open-source web analytics platform

Smartlook
Hotjar
Datadog
FullStory
Replay every journey, collect feedback, support users, and ship updates with no vendor session caps. Free forever and self-hosted.

Which is more popular?
Based on our record, Matomo seems to be more popular. It has been mentioned 86 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | matomo.org | trace-ux.builtbyfrank.dev |
| Pricing | ||
| Platforms | — | |
| Company | Startup from New Zealand | — |
| Listed in |
What each product offers, as listed by its team.


Possible disadvantages
No features have been listed yet.
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
No analysis of TraceUX.dev yet.
Walkthroughs and reviews on video.
Matomo Analytics - Dashboards
More videos
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Matomo and TraceUX.dev.
TraceUX.dev's answer:
ReplyPro uses TraceUX to monitor platform errors and get alerts on Slack
TraceUX.dev's answer:
Go powers the backend, SQLite handles storage, and React, TypeScript, and Vite power the dashboard. The TypeScript browser tracker uses rrweb to record DOM events, while rrweb-player reconstructs sessions for playback. The dashboard is embedded in the Go binary, and Docker deployment is also supported.
TraceUX.dev's answer:
At the company I worked for, we used Smartlook to understand user behavior and investigate problems. When Smartlook shut down, we looked for a replacement, but the alternatives we found were too expensive. That led me to build TraceUX as a side project in my time outside work.
TraceUX.dev's answer:
Independent developers, technical founders, and small product teams running web applications.
TraceUX.dev's answer:
Choose TraceUX if you want to understand user behavior while keeping recordings on infrastructure you control. It is free to self-host, with no vendor-enforced session caps or per-seat license fees.
TraceUX.dev's answer:
TraceUX combines session replay, in-product feedback, announcements, browser logs, and backend performance insights in one self-hosted dashboard. It runs as a single Go binary with SQLite and an embedded dashboard, without requiring a separate database or a stack of services. Feedback can be linked to the session that produced it, connecting what users report with what actually happened.
Share your experience with using Matomo and TraceUX.dev. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


So the same visitor numbers mean different things. A person who visits on Monday and Thursday is one visitor in Umami and in Matomo with its cookie, and two in Plausible, Privatrak or Matomo without cookies. The...
Free: the core Matomo analytics, plus a GDPR manager, IP anonymisation, an opt-out shortcode and data retention settings.
We have no reviews of TraceUX.dev yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.


Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven... - Source: dev.to / over 1 year ago
As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
Tracking TraceUX.dev since Oct 2026.
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Simple, trustworthy website analytics (finally)
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