Software Alternatives, Accelerators & Startups

Intercom VS Smax AI

Compare Intercom VS Smax AI and see what are their differences

Intercom logo Intercom

Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Smax AI logo Smax AI

All-in-one Sales & Engagement Automation Platform
  • Intercom Landing page
    Landing page //
    2023-07-05
  • Smax AI All-in-One Sales & Engagement Platform
    All-in-One Sales & Engagement Platform //
    2025-05-21
  • Smax AI Engage and Sell via Chat on Multi-Channel
    Engage and Sell via Chat on Multi-Channel //
    2025-05-21
  • Smax AI Multi AI Agents as Your 24/7 Multi-Tasking Staffs
    Multi AI Agents as Your 24/7 Multi-Tasking Staffs //
    2025-05-21
  • Smax AI Scale Faster with Automation Flow Builder
    Scale Faster with Automation Flow Builder //
    2025-05-21
  • Smax AI Remarketing Tools Help Bring Customer & Sales Back
    Remarketing Tools Help Bring Customer & Sales Back //
    2025-05-21
  • Smax AI Sell and Support on Website Widget
    Sell and Support on Website Widget //
    2025-05-21
  • Smax AI Optimize Meta Ads Performance
    Optimize Meta Ads Performance //
    2025-05-21
  • Smax AI Power Up with 20+ Extend Modules
    Power Up with 20+ Extend Modules //
    2025-05-21

Smax AI is a unified platform for sales and customer engagement automation, built to support fast-growing teams. It combines AI Agents, Live Chat, bot automation, and omnichannel support to help you engage leads, assist customers, and increase conversions - all in one place.

Handle messages from Facebook, Instagram, WhatsApp, and your website through a single inbox, while AI agents manage FAQs, recommend product, and give 24/7 assist to your customers using your training data.

With Smax AI, you can easily launch automated replies, remarketing campaigns, and lead capture flows - no coding required. Pre-built extend modules like interactive forms, loyalty programs, and minigames keep customers interested and engaged.

It also connects directly to Meta Ads, syncing customer interactions for smarter targeting and improved ROAS, and works with your existing tools.

Whether you're in social commerce, eCommerce, or local business, Smax AI helps you sell more, support better, and grow faster.

Intercom

$ Details
-
Platforms
-
Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Ciaran Lee
Employees
500 - 999

Smax AI

Website
smax.ai
$ Details
freemium $25.0 / Monthly (3 Channels/ 10,000 Customers/ Unlimited Messsages)
Platforms
Web iOS Android
Release Date
2024 June
Startup details
Country
Vietnam
State
Hanoi
City
Hanoi
Founder(s)
Ba Hoang Phan
Employees
20 - 49

Intercom features and specs

  • User-friendly Interface
    Intercom offers an intuitive and easy-to-use interface, making it accessible to users with varying levels of technical expertise.
  • Comprehensive Customer Communication Tools
    It provides a suite of tools for live chat, email marketing, in-app messaging, and customer support, all of which can be accessed in one place.
  • Customization and Integration
    Intercom allows for extensive customization and integrates with various third-party applications, enabling businesses to tailor the platform to meet their specific needs.
  • Automation Capabilities
    The platform supports automated workflows, which can save time and ensure consistent customer interactions.
  • Customer Data Management
    Intercom collects and analyzes customer data, providing valuable insights into customer behavior and preferences that can inform business strategies.

Possible disadvantages of Intercom

  • Cost
    Intercom can be expensive, particularly for small businesses or startups. The pricing model is based on the number of users and features, which can add up quickly.
  • Complexity for Advanced Features
    While basic features are user-friendly, some of the more advanced functionalities can be complex and may require a steeper learning curve.
  • Limited Reporting
    The reporting and analytics features, while useful, are sometimes considered less comprehensive compared to specialized analytics platforms.
  • Customer Support
    Some users have reported that Intercom's own customer support can be slow to respond, which can be frustrating when dealing with urgent issues.
  • Notification Overload
    The platform can generate a high volume of notifications, which can be overwhelming and may require careful management to avoid interrupting workflow.

Smax AI features and specs

  • AI Agent
    AI-driven agents handle customer support, automate comment, and provide consults best product to customer
  • Automation Flow Builder
    Experience powerful, pre-built bot automation that automates your support, marketing, and sales workflows.
  • Multi-channel Live Chat
    Support cooperation with teammates, chat from anywhere, & send sales automation flow to customers
  • Re-marketing Tools
    Re-target segment of customers for continuous upsale or remind them of abandoned order
  • Web/App Chat Widget
    Live chat widget help you connect with your audience, offering real-time answer and enhancing engagement.
  • Ads Optimization
    Automate consulting customers from Meta DMs Ads by AI agent, creating orders, and optimizing Ads delivery
  • Intergration
    Integration to popular 3rd-party apps to send data or get data from your app to trigger automation on Smax Ai
  • Lucky Wheel
    Design a lucky spin and integrate it into the chatbot for customers to play and win prizes.
  • Customize Vouchers
    Create custom images, invitations, VIP cards, and vouchers to provide a more personalized gifting experience for customers.
  • Quizz
    The quiz feature helps survey customer needs and test customer product knowledge, unlocking unlimited potential when combined with chatbots.
  • Form Builder
    Design forms to collect customer data, get booking appointment, table booking or register to events, etc

Analysis of Intercom

Overall verdict

  • Yes, Intercom is generally viewed as a good solution for businesses seeking to improve customer communication and support. Its robust features and flexibility make it a strong contender in the customer engagement space.

Why this product is good

  • Intercom is considered a good platform because it offers a comprehensive suite of tools for customer engagement. It integrates messaging, live chat, and help desk functionalities, providing a seamless experience for both users and customers. The platform is known for its user-friendly interface, customization options, and advanced integration capabilities with various third-party applications.

Recommended for

    Intercom is recommended for businesses of all sizes that wish to enhance their customer service and communication strategies. It is particularly beneficial for companies that want to offer personalized customer interactions through messaging, automate customer support processes, and gain insights from customer interactions. It's suitable for SaaS businesses, e-commerce platforms, and tech startups that prioritize customer experience.

Intercom videos

Intercom Review & Tutorial - How to Use Intercom for Websites

More videos:

  • Review - Intercom Software Review, Engage, Respond, Educate
  • Review - BTI V6 1200m Bluetooth & Intercom Review

Smax AI videos

No Smax AI videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Intercom and Smax AI)
Customer Support
100 100%
0% 0
AI
0 0%
100% 100
CRM
100 100%
0% 0
Chatbot Platforms & Tools

Questions and Answers

As answered by people managing Intercom and Smax AI.

What's the story behind your product?

Smax AI's answer:

Weโ€™ve worked with so many marketing and sales teams that were drowning in messages from DMs, comments, emails, and ads leads - scattered across platforms. Fast responses were hard, leads got lost, performance dropped, and your team burned out. So we thought: What if everything lived in one smart customer communication workspace?

What makes your product unique?

Smax AI's answer:

Multi-Channel Chat & Engagement

Centralize conversations across Facebook, Instagram, Messenger, and your website - all in one panel. Create leads, manage product listings, view customer history, and even place orders directly from chat.

Multi AI Agents

Train and personalize AI chat agents with your own business data. Assign them roles in sales, support, or lead qualification. They understand context, can tailor their responses to each customers, and always ready 24/7.

Automation Flow Builder

Easily build automated replies, sequences, and social comment triggers - no coding needed. Set up social comment triggers, sales sequences, or synced workflows with your favorite tools in minutes.

Remarketing Tools

Send automated follow-ups like abandoned cart reminders, segmented broadcast offers, and order or event updates - all in personalized sequences that keep your audience engaged.

Meta Ads Optimization

Connect your ad account to sync sales and lead signals. Boost CTRs, lower CPCs, and scale campaigns based onreal-time engagement data and customer insights.

20+ Powerful Extend Modules

Gamify your experience with loyalty cards, lucky wheels, and quizzes - keep customers engaged with interactive tools, all inside the platform.

Why should a person choose your product over its competitors?

Smax AI's answer:

More that just a chatbot builder, Smax AI is a powerful platform built to help teams turn conversation into conversions, without juggling disconnect tools.

We offer a truly unified inbox with a dedicated AI Agents team (Yes! Not just One!) to support across channels. We are also the world-first chatbot platform allowing business to run ads effectively on Meta platform. Moreover, we also are proud of our powerful extended modules, which offers 20+ engaging modules.

No coding. No plugs-in required. At a good price. All in One.

How would you describe your primary audience?

Smax AI's answer:

Sales Teams

Capture leads, guide conversations, and recommend products that convert - instantly and automatically.

Marketing Teams

Engage customers with interactive campaigns, and remarketing flows that keeps your brand top-of-mind.

Support Agents

Automate FAQs and free up your team to handle complex issues - faster and better.

Business Owners & Managers

Stay in control. Track performance, assign tasks, and make smarter decisions - all without micromanaging every platform.

Who are some of the biggest customers of your product?

Smax AI's answer:

  • Yody
  • Biluxury
  • Torano
  • 30Shine
  • Accesstrade
  • Omuse
  • Routine

Which are the primary technologies used for building your product?

Smax AI's answer:

Smax AI is built using a modern, scalable tech stack designed for real-time messaging, automation, and multi-channel integrations.

Here are the primary technologies we use: Backend (Node.js); Frontend (Figma); AI & NLP (including OpenAI, Gemini, Grok, etc); Integrations (APIs for syncing with Meta, Meta Ads and other 3rd party).

This stack supports our core features like the AI-powered Live Chat, Bot Automation Builder, multi-channel inbox, and Meta CAPI integration, allowing Smax AI to help brands recover lost sales and boost ROAS at scale.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Intercom and Smax AI

Intercom Reviews

  1. Eleanor Bennett
    ยท Digital Marketing Specialist at Logit.io ยท
    An essential communication tool

    Intercom provides a lot of value to us. From live chat to email marketing and even helping us to create support documentation, Intercom handles a lot of key moving parts that are essential to keeping customers happy.


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Intercom offers customer service software while also extending its platform to marketing and sales. Intercom is a newer platform to the CX market and has adopted AI and automation capabilities to keep up with business trends. Intercom features Intercom Messenger, a communication tool that provides customers with self-service or live support options.
Source: www.zendesk.com

Smax AI Reviews

We have no reviews of Smax AI yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Intercom seems to be more popular. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Intercom mentions (7)

  • Enhancing Customer Support with a Live Chat Widget on Your Website
    Intercom: Famous for its conversational marketing focus, Intercomโ€™s live chat widget offers features like proactive messaging and lead qualification. It also supports deep personalization for enhanced customer engagement. - Source: dev.to / 11 months ago
  • I started affiliate marketing, but with a twist
    Use chatbots to automate customer service: Chatbots use natural language processing to communicate with customers and answer their questions. By integrating chatbots into your affiliate marketing strategy, you can automate customer service and increase engagement with potential customers. This can lead to more sales and higher commissions. (Crisp, Intercom). Source: over 2 years ago
  • How to embed a web application into another website via API?
    I am trying to create an application that will work on a customer's website. Much like tawk.to or intercom.com. Source: over 3 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. Iโ€™d emphasize a straightforward, fuss-free angle instead. Source: over 3 years ago
  • Chat widget with react.js
    I wanted to know the best practices of developing a widget. So I went through the popular implementations of it. I liked Intercom's widget very much. It is written in React. I analyzed how it works. The minimal javascript is loaded async on the webpage. It is injecting an iframe with id intercom-frame. That iframe has a script in it's head with a source URl. Obviously it is React bundle. Source: over 3 years ago
View more

Smax AI mentions (0)

We have not tracked any mentions of Smax AI yet. Tracking of Smax AI recommendations started around May 2025.

What are some alternatives?

When comparing Intercom and Smax AI, you can also consider the following products

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

ManyChat - ManyChat lets you create a Facebook Messenger bot for marketing, sales and support.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Chatfuel - Chatfuel is the best bot platform for creating an AI chatbot on Facebook.

Drift - A messaging app that helps you grow your business.

Landbot - An intuitive no-code conversational apps builder that combines the benefits of conversational interface with rich UI elements.