Software Alternatives, Accelerators & Startups

Hotjar VS Swapstack

Compare Hotjar VS Swapstack and see what are their differences

Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Swapstack logo Swapstack

Swapstack, now acquired by beehiiv! Check out what we're doing over at beehiiv's incredible ad network: https://www.beehiiv.com/features/ad-network/brands and come thrive with the hiiv!
  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

  • Swapstack Landing page
    Landing page //
    2023-01-22

Swapstack is the self-serve newsletter marketing platform that lets you sponsor countless independent newsletters (like Flipboard) without the added stress of emails and logistics.

Choose between a CPA or PPC model and work with up to 1,000 publishers at once! Plus, enjoy a streamlined sponsorship process that eliminates back-and-forth with the publisher, making it a win/win for both sides and getting your sponsorships out in the world with minimal turnaround time.

For brands, Swapstack makes it easy to create custom sponsorships and connect with publishers via a simple chat box. And for publishers, Swapstack lets you monetize your work and connect with sponsors, whether you're looking for immediate opportunities via the affiliate network, the PPC tool or more bespoke arrangements, Swapstack facilitates it all.

Sponsorships can either be one-off, recurring or always on depending on the approach you take. For maximum exposure, a combination of CPA and PPC tools are recommended!

With 60 million audiences and 1,000+ publishers, Swapstack's innovative ad-tech is a win-win for everyone!

Pricing: Swapstack operates on a paid-first policy so while it's free to browse, any sponsorships that happen will incur a small %-based fee of the final spend.

Hotjar

Website
hotjar.com
$ Details
freemium โ‚ฌ39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Platforms
-
Release Date
2014 June
Startup details
Country
Malta

Swapstack

$ Details
free
Platforms
Google Chrome Safari Web Browser Opera
Release Date
2023 August

Hotjar features and specs

  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Swapstack features and specs

  • Pay-Per-Click Network
  • Publisher Network
  • Affiliate Network
  • Cross-promotions
  • Automated Sponsorship Campaigns
  • Campaign Reporting

Analysis of Hotjar

Overall verdict

  • Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

  • Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

    Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

Swapstack videos

No Swapstack videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Hotjar and Swapstack)
Web Analytics
100 100%
0% 0
Marketing
0 0%
100% 100
Heatmaps
100 100%
0% 0
Email Newsletters
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and Swapstack

Hotjar Reviews

  1. Kris Leviss
    ยท Founder at KrisLess ยท
    Love it

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and the feedback polls give me direct insights from visitors. The platform is easy to navigate, but Iโ€™ve noticed the session recordings can be a bit glitchy at times, and the free version is quite limited. Despite these small issues, Hotjar has definitely helped me improve user experience and optimize my siteโ€™s performance.

    ๐Ÿ‘ Pros:    Intuitive user interface|Good session recordings|Useful feedback tools
    ๐Ÿ‘Ž Cons:    Free plan is limited|Occasional recording glitches|Data processing can be slow
  2. Prema Toppo
    ยท SEO Specialist at TechUp Labs ยท
    Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  3. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    ๐Ÿ Competitors: WatchThemLive

7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature entirely, providing the "why" behind the data.
Source: www.laneapp.co
10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suiteโ€™s most popular Mixpanel alternativeโ€”pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. ๐Ÿ˜Ž
Source: clickup.com
7 best Mixpanel alternatives to understand your users
๐Ÿ’ก Pro tip: you don't need to choose between Hotjar and Mixpanel. With the Hotjar-Mixpanel integration, you not only identify what's happening on your website (e.g. users frequently add certain items to their cart), but you'll also understand why it's happening (e.g. Hotjar's heatmaps and recordings show users are attracted to a particular promotional banner).
Source: www.hotjar.com
The best Hotjar alternatives & competitors, compared
Sprig is a decent replacement for Hotjar, especially if you find Hotjar's survey tools lacking. It's support for mobile apps is another key differentiator.
Source: posthog.com
11 Hotjar alternatives and competitors in 2024
Hotjar features primarily focus on how users interact with your website rather than gaining in-depth insights that can explain why they interact that way. As a strictly-quantitative data tool, Hotjar only gives you half the answers. While you can run user surveys with Hotjar, the tool lacks many other research methodsโ€”such as card sorting, tree testing, user interviews, and...
Source: maze.co

Swapstack Reviews

We have no reviews of Swapstack yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Hotjar should be more popular than Swapstack. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (13)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Hotjar Hotjar.com Heatmaps, session recordings, and feedback polls (free basic plan). - Source: dev.to / over 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar โ€” Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / over 2 years ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: over 2 years ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: over 3 years ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: over 3 years ago
View more

Swapstack mentions (6)

  • How to monetise a newsletter on Psychology?
    Go to swapstack.co and make an ad posting there with correct details about your newsletter. Source: about 4 years ago
  • Anyone tried running ads in email newsletters? Here are some tips I've learned over the years:
    ๐Ÿ’ก Top tip: Check out marketplaces that are trying to make the process of newsletter advertising more transparent. The top three are Swapstack, Paved, and Hecto. Source: over 4 years ago
  • Feedback about Letterwell.co ?
    I use https://swapstack.co/ for Sponsorships. Source: over 4 years ago
  • What have you found is the best way to advertise?
    I recommend using something like Swapstack (https://swapstack.co/) to get infront of the targeted audience instead of Google Ads. They also have Plug & Play feature where you have to only pay the writer for the clicks and conversions they got for you. Highly recommend that! Source: almost 5 years ago
  • Have a business problem you're trying to solve? I want to help. No string/pitches attached. :)
    Two-sided marketplace built on Bubble: https://swapstack.co/. Source: almost 5 years ago
View more

What are some alternatives?

When comparing Hotjar and Swapstack, you can also consider the following products

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Paved - Email marketing and sponsored content, simplified. Close more sponsorship deals or reach targeted, engaged audiences. Discover the Paved difference.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

LetterWell - Buy and sell ad space in email newsletters

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Instaaa - Promote your startup using AI-powered outreach