
Google Analytics
Mixpanel
Adobe Analytics
Smartlook
Google Tag Manager
Amplitude
Pendo
Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

UserTesting.com
UserZoom
Hotjar
Lookback
Validately
Userlytics
PlaybookUX
A powerful tool which enables user testing on prototypes, wireframes and websites.

Which is more popular?
Based on our record, Heap seems to be more popular. It has been mentioned 11 times since March 2021.
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | heap.io | loop11.com |
| Pricing | — | |
| Company | Startup from the United States · 100 - 249 employees · 2013 | — |
| Listed in |
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Heap is recommended for medium to large companies, product managers, marketing teams, and data analysts who need a platform that offers detailed, user-level insights and robust analytics features without the complexity of setting up extensive tracking code. It is also well-suited for teams that want to make data-driven decisions quickly and efficiently.
Overall verdict
Why this product is good
Recommended for
Loop11 is recommended for UX designers, researchers, product managers, and digital marketers who need to conduct comprehensive usability testing. It’s suitable for teams that require both qualitative and quantitative data to enhance user experiences across web and mobile platforms. Companies and individuals seeking to improve their product design and usability through consistent user feedback will find Loop11 especially beneficial.
Walkthroughs and reviews on video.
Septimus Heap Series by Angie Sage || Spoiler Review
More videos
Usability Tools Loop11 Exercise
More videos
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using Heap and Loop11. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


Heap is a web and mobile data analytics platform that captures every user interaction via secure session recording. Use it to get insights into customer behavior and to streamline your digital experiences. ⏩
On the other hand, Mixpanel requires you to manually define the events you want to track from the start. While this might take some extra time, it provides more detailed reports right off the bat, which makes the...
Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points...
Loop11 does not provide a pool of participants, therefore you’ll have to issue invites to your own users to receive results for your study. UserZoom has a user base of more than 120 million testers.
Recommendations tracked on public social media and blogs since March 2021.


Heap.io — Automatically captures every user action in iOS or web apps. Free for up to 5,000 visits/month. - Source: dev.to / almost 4 years ago
Check out Heap for React Native - https://heap.io. Source: about 4 years ago
How heavily does the site depend on heap.io for its core functionality? Like, say Heap went under completely out of the blue (god forbid) and you had to switch to Google analytics, how much tech debt are you in? Source: about 4 years ago
Tracking Loop11 since Mar 2021.
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The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
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