
Plausible.io
Google Analytics
Matomo
Simple Analytics
umami
Clicky
Mixpanel
Simple, trustworthy website analytics (finally)

ObservePoint
Trackingplan
AssertionHub
Checks every day that your website and Android app still track visitors correctly: which GA4 or dataLayer event stopped arriving after a release, at which step, and what tools send before cookie consent. Nothing to install.
Which is more popular?
Based on our record, Fathom Analytics seems to be more popular. It has been mentioned 67 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | usefathom.com | analyticsproof.com |
| Pricing | ||
| Company | Startup from Canada | Startup from the Czech Republic · 1 - 9 employees · 2026 |
| Listed in |
In their own words, as submitted to SaaSHub.


No description of Fathom Analytics yet.
Website and Android app tracking usually breaks quietly: a release changes the checkout, the purchase event still fires, but value or currency no longer arrives. Teams find out weeks later from a ROAS drop or a finance mismatch. How it works - Record a key journey once, such as product → cart →...
What each product offers, as listed by its team.


Possible disadvantages
Walkthroughs and reviews on video.
FATHOM ANALYTICS REVIEW 🌟 INSTALL 💸 $100 (OPEN SOURCE)
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Fathom Analytics and AnalyticsProof.
AnalyticsProof's answer:
User journey tests are recorded once in a browser that runs on our servers, then replayed every day. Each step shows what the page pushed to the dataLayer next to what was sent to GA4 (and other tools), plus a cookie-banner check of what tools send before consent and after rejection. An MCP server lets AI assistants read results and set up checks.
AnalyticsProof's answer:
It checks the journeys that make money, such as cart and checkout, step by step, and says exactly which event or parameter stopped arriving after a release. Nothing is installed on the site. The same check runs on Android and smart-TV apps, which most tag-audit tools don't cover. Pricing starts with a free plan instead of an enterprise contract.
AnalyticsProof's answer:
Analytics leads, Head of Digital and e-commerce managers at companies that release often, and analytics/PPC agencies that look after tracking on many client websites.
AnalyticsProof's answer:
Built by Václav Ráš, a web analytics consultant who kept finding the same problem with clients: a release quietly breaks tracking and nobody notices for weeks. AnalyticsProof automates the check he used to do by hand in DevTools after every release.
Share your experience with using Fathom Analytics and AnalyticsProof. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


This differentiates Fathom Analytics from alternatives that collect vast amounts of customers’ personal information.
Fathom Analytics is known for its emphasis on privacy, providing website analytics without invasive tracking methods. It maintains user data integrity, ensuring compliance with regulations like GDPR.
We have no reviews of AnalyticsProof yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.


AI referrals are human visits whose browser sends a recognizable AI-tool referrer. Fathom's current site says teams can explore AI referrals and filter the dashboard to see what those visitors do. Give it credit for that; this is no... - Source: dev.to / about 1 month ago
So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom... - Source: dev.to / 6 months ago
Fathom is the most "premium" option. No self-hosted version — it's a paid product, and they lean into that. The upside is it just works, with excellent uptime and performance. - Source: dev.to / 7 months ago
Tracking AnalyticsProof since Nov 2026.
When comparing Fathom Analytics and AnalyticsProof, you can also consider the following products.

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
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Monitor, test and validate the accuracy of your web tags, critical user paths and more with ObservePoint's automated Data Quality Assurance solution.
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Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
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The AI agent for Digital Analytics & Performance.
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Matomo is an open-source web analytics platform
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Automated testing for your Analytics events
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