Software Alternatives & Startups

Fathom Analytics VS AnalyticsProof

Compare Fathom Analytics VS AnalyticsProof and see what are their differences

Fathom Analytics

Simple, trustworthy website analytics (finally)

Rating
0 reviews
Pricing
Open source $14 / Monthly (100,000 Pageviews)
AnalyticsProof

Checks every day that your website and Android app still track visitors correctly: which GA4 or dataLayer event stopped arriving after a release, at which step, and what tools send before cookie consent. Nothing to install.

Rating
0 reviews
Pricing
Freemium Free trial €49 / Monthly (1 website, 3 recorded journeys, daily checks, Slack, API.)

Which is more popular?

Based on our record, Fathom Analytics seems to be more popular. It has been mentioned 67 times since March 2021.

social mentions
67 vs 0
Analytics popularity
100% vs 0%
alternatives listed
240+ vs 3

Base details

Website, pricing, platforms and company facts side by side.

Fathom Analytics
AnalyticsProof
Website usefathom.com analyticsproof.com
Pricing
Open source $14 / Monthly (100,000 Pageviews) Official pricing
Freemium Free trial €49 / Monthly (1 website, 3 recorded journeys, daily checks, Slack, API.) Official pricing
Company Startup from Canada Startup from the Czech Republic · 1 - 9 employees · 2026
Listed in

About Fathom Analytics and AnalyticsProof

In their own words, as submitted to SaaSHub.

Fathom Analytics
AnalyticsProof

No description of Fathom Analytics yet.

Website and Android app tracking usually breaks quietly: a release changes the checkout, the purchase event still fires, but value or currency no longer arrives. Teams find out weeks later from a ROAS drop or a finance mismatch. How it works - Record a key journey once, such as product → cart →...

Read more about AnalyticsProof

Features and specs

What each product offers, as listed by its team.

Fathom Analytics 6 features
AnalyticsProof 8 features
  • Privacy-Focused
    Fathom Analytics prides itself on being privacy-focused, ensuring that user data is not sold or shared, and complies with privacy laws such as GDPR, CCPA, and PECR.
  • Simplicity
    The platform offers a user-friendly interface that's easy to navigate and understand, making it accessible for users who might not be familiar with complex analytics software.
  • Fast Setup
    Fathom Analytics boasts a quick and straightforward setup process, allowing users to start tracking their website's data within minutes.
  • Lightweight Script
    The tracking script Fathom uses is lightweight, ensuring that it doesn't significantly slow down your website's load times.
  • Data Ownership
    Users have full ownership and control over their data, providing peace of mind about how information is managed and used.
  • Transparent Pricing
    Fathom offers clear and competitive pricing without hidden fees, making budgeting for analytics services straightforward.

Possible disadvantages

  • Limited Features
    Compared to more comprehensive analytics platforms like Google Analytics, Fathom Analytics offers fewer features, which might not meet the needs of users who require in-depth analysis.
  • Customization
    There are fewer customization options available for reports and dashboards, limiting the ability to tailor the platform to specific business needs.
  • Integration
    Fathom Analytics lacks extensive integration capabilities, which can be a drawback for users who rely on seamless integration with a wide variety of tools.
  • Market Penetration
    Being a relatively newer and smaller player in the web analytics market, Fathom Analytics has less brand recognition and fewer community resources compared to giants like Google Analytics.
  • Cookie-banner check
    Opens the site as a new visitor and lists which tools, such as GA4, Google Ads and Meta, send data before consent and after rejection, including Google Consent Mode states.
  • No-code journey recording
    Record a key journey once, such as product → cart → checkout. The browser runs on our servers and streams into your dashboard, so nothing is installed on the site.
  • MCP server and REST API
    AI assistants such as Claude and ChatGPT connect over MCP to read results, explain findings and set up checks. The REST API is available from Starter.
  • Daily journey replay
    Recorded journeys are replayed every day on paid plans and every 2 weeks on Free, with the same country, language and viewport as the recording.
  • Agency organizations
    Agencies manage client projects in one organization, set alerts per project and invite client teams. €99/month for 3 websites, €29 per extra website.
  • Measured event diff per step
    Each step shows what the page pushed to the dataLayer next to what was sent to GA4 (and other tools), compared with the expected state learned from the first runs.
  • Android and smart-TV app journeys
    The same journey checks run on Android apps and smart-TV (HbbTV) apps alongside the website, on the Professional plan.
  • Pull-request checks
    A journey runs against the preview of a pull request on GitHub, GitLab or Bitbucket and reports changes before the code is merged (Professional).

Videos

Walkthroughs and reviews on video.

Fathom Analytics 2 videos + Add
AnalyticsProof 0 videos + Add

FATHOM ANALYTICS REVIEW 🌟 INSTALL 💸 $100 (OPEN SOURCE)

More videos

  • - Fathom Analytics, One-Click DigitalOcean installation guide

No AnalyticsProof videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Fathom Analytics
AnalyticsProof
100% 100%
0% 0%
0% 0%
100% 100%
99% 99%
1% 1%
100% 100%
0% 0%

Questions & Answers

As answered by people managing Fathom Analytics and AnalyticsProof.

What makes your product unique?

AnalyticsProof's answer:

User journey tests are recorded once in a browser that runs on our servers, then replayed every day. Each step shows what the page pushed to the dataLayer next to what was sent to GA4 (and other tools), plus a cookie-banner check of what tools send before consent and after rejection. An MCP server lets AI assistants read results and set up checks.

Why should a person choose your product over its competitors?

AnalyticsProof's answer:

It checks the journeys that make money, such as cart and checkout, step by step, and says exactly which event or parameter stopped arriving after a release. Nothing is installed on the site. The same check runs on Android and smart-TV apps, which most tag-audit tools don't cover. Pricing starts with a free plan instead of an enterprise contract.

How would you describe the primary audience of your product?

AnalyticsProof's answer:

Analytics leads, Head of Digital and e-commerce managers at companies that release often, and analytics/PPC agencies that look after tracking on many client websites.

What's the story behind your product?

AnalyticsProof's answer:

Built by Václav Ráš, a web analytics consultant who kept finding the same problem with clients: a release quietly breaks tracking and nobody notices for weeks. AnalyticsProof automates the check he used to do by hand in DevTools after every release.

User comments

Share your experience with using Fathom Analytics and AnalyticsProof. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Fathom Analytics no reviews yet
AnalyticsProof no reviews yet

We have no reviews of AnalyticsProof yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Fathom Analytics 67 mentions
AnalyticsProof 0 mentions
  • Fathom Analytics vs Umami: Which Fits Your Website?
    AI referrals are human visits whose browser sends a recognizable AI-tool referrer. Fathom's current site says teams can explore AI referrals and filter the dashboard to see what those visitors do. Give it credit for that; this is no... - Source: dev.to / about 1 month ago
  • Migrating Off Google Analytics: Umami vs Plausible vs Fathom
    So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom... - Source: dev.to / 6 months ago
  • Google Analytics Alternatives: Umami vs Plausible vs Fathom in 2026
    Fathom is the most "premium" option. No self-hosted version — it's a paid product, and they lean into that. The upside is it just works, with excellent uptime and performance. - Source: dev.to / 7 months ago

View more

Tracking AnalyticsProof since Nov 2026.

Alternatives to Fathom Analytics and AnalyticsProof

When comparing Fathom Analytics and AnalyticsProof, you can also consider the following products.