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Matomo VS AnalyticsProof

Compare Matomo VS AnalyticsProof and see what are their differences

Matomo

Matomo is an open-source web analytics platform

Rating
5.0 · 1 review
Pricing
Open source
To be Vibe Voted
Alternatives Is it good?
AnalyticsProof

Checks every day that your website and Android app still track visitors correctly: which GA4 or dataLayer event stopped arriving after a release, at which step, and what tools send before cookie consent. Nothing to install.

Rating
0 reviews
Pricing
Freemium Free trial €49 / Monthly (1 website, 3 recorded journeys, daily checks, Slack, API.)
To be Vibe Voted
Alternatives Is it good?
Sugarbug
Connect your tools into a living knowledge graph. Sugarbug captures every signal to deliver compounding insights and unified context. sponsored
This page does not exist

Which is more popular?

Based on our record, Matomo seems to be more popular. It has been mentioned 86 times since March 2021.

social mentions
86 vs 0
Analytics popularity
100% vs 0%
alternatives listed
240+ vs 3

Base details

Website, pricing, platforms and company facts side by side.

Matomo
AnalyticsProof
Website matomo.org analyticsproof.com
Pricing
Open source Official pricing
Freemium Free trial €49 / Monthly (1 website, 3 recorded journeys, daily checks, Slack, API.) Official pricing
Company Startup from New Zealand Startup from the Czech Republic · 1 - 9 employees · 2026
Listed in
Analytics Web Analytics Open Source Privacy +1
Website Monitoring Web Analytics Mobile Analytics Monitoring Tools CI/CD Android Emulators MCP & AI Agent Tooling AI +5

About Matomo and AnalyticsProof

In their own words, as submitted to SaaSHub.

Matomo
AnalyticsProof

No description of Matomo yet.

Website and Android app tracking usually breaks quietly: a release changes the checkout, the purchase event still fires, but value or currency no longer arrives. Teams find out weeks later from a ROAS drop or a finance mismatch. How it works - Record a key journey once, such as product → cart →...

Read more about AnalyticsProof

Features and specs

What each product offers, as listed by its team.

Matomo 6 features
AnalyticsProof 8 features
  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.
  • Cookie-banner check
    Opens the site as a new visitor and lists which tools, such as GA4, Google Ads and Meta, send data before consent and after rejection, including Google Consent Mode states.
  • No-code journey recording
    Record a key journey once, such as product → cart → checkout. The browser runs on our servers and streams into your dashboard, so nothing is installed on the site.
  • MCP server and REST API
    AI assistants such as Claude and ChatGPT connect over MCP to read results, explain findings and set up checks. The REST API is available from Starter.
  • Daily journey replay
    Recorded journeys are replayed every day on paid plans and every 2 weeks on Free, with the same country, language and viewport as the recording.
  • Agency organizations
    Agencies manage client projects in one organization, set alerts per project and invite client teams. €99/month for 3 websites, €29 per extra website.
  • Measured event diff per step
    Each step shows what the page pushed to the dataLayer next to what was sent to GA4 (and other tools), compared with the expected state learned from the first runs.
  • Android and smart-TV app journeys
    The same journey checks run on Android apps and smart-TV (HbbTV) apps alongside the website, on the Professional plan.
  • Pull-request checks
    A journey runs against the preview of a pull request on GitHub, GitLab or Bitbucket and reports changes before the code is merged (Professional).

Analysis

An editorial look at what each product does well and who it suits.

Matomo
AnalyticsProof

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

No analysis of AnalyticsProof yet.

Videos

Walkthroughs and reviews on video.

Matomo 5 videos + Add
AnalyticsProof 0 videos + Add

Matomo Analytics - Dashboards

More videos

  • - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • - What are the differences between Matomo Analytics and Google Analytics
  • - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • - Matomo On-Premise installation overview

No AnalyticsProof videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Matomo
AnalyticsProof
100% 100%
Analytics
0% 0%
0% 0%
Website Monitoring
100% 100%
99% 99%
Web Analytics
1% 1%
100% 100%
Privacy
0% 0%

Questions & Answers

As answered by people managing Matomo and AnalyticsProof.

What makes your product unique?

AnalyticsProof's answer:

User journey tests are recorded once in a browser that runs on our servers, then replayed every day. Each step shows what the page pushed to the dataLayer next to what was sent to GA4 (and other tools), plus a cookie-banner check of what tools send before consent and after rejection. An MCP server lets AI assistants read results and set up checks.

Why should a person choose your product over its competitors?

AnalyticsProof's answer:

It checks the journeys that make money, such as cart and checkout, step by step, and says exactly which event or parameter stopped arriving after a release. Nothing is installed on the site. The same check runs on Android and smart-TV apps, which most tag-audit tools don't cover. Pricing starts with a free plan instead of an enterprise contract.

How would you describe the primary audience of your product?

AnalyticsProof's answer:

Analytics leads, Head of Digital and e-commerce managers at companies that release often, and analytics/PPC agencies that look after tracking on many client websites.

What's the story behind your product?

AnalyticsProof's answer:

Built by Václav Ráš, a web analytics consultant who kept finding the same problem with clients: a release quietly breaks tracking and nobody notices for weeks. AnalyticsProof automates the check he used to do by hand in DevTools after every release.

User comments

Share your experience with using Matomo and AnalyticsProof. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Matomo 5.0 · 1 review
AnalyticsProof no reviews yet

View more

We have no reviews of AnalyticsProof yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Matomo 86 mentions
AnalyticsProof 0 mentions

View more

Tracking AnalyticsProof since Nov 2026.

Alternatives to Matomo and AnalyticsProof

When comparing Matomo and AnalyticsProof, you can also consider the following products.

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