Software Alternatives & Startups

EspoCRM VS Pingback

Compare EspoCRM VS Pingback and see what are their differences

EspoCRM

EspoCRM is open source CRM (Customer Relationship Management) software that allows you to see, enter and evaluate all your company relationships regardless of the type.

Rating
5.0 · 3 reviews
Pricing
Open source Free Free trial
Pingback

Manage all your business communications in one place. AI-powered missed call text-back, unified inbox, and intelligent lead qualification for UK businesses.

Rating
0 reviews
Pricing
Freemium Free trial £250 / Monthly (Starter)
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

CRM popularity
100% vs 0%
alternatives listed
240+ vs 8

Base details

Website, pricing, platforms and company facts side by side.

EspoCRM
Pingback
Website espocrm.com pingbackapp.com
Pricing
Open source Free Free trial
Freemium Free trial £250 / Monthly (Starter) Official pricing
Platforms
REST API PHP JavaScript NGINX +1
Web
Company Startup from Ukraine · 2014 Startup from the United Kingdom · 1 - 9 employees
Listed in

About EspoCRM and Pingback

In their own words, as submitted to SaaSHub.

EspoCRM
Pingback

EspoCRM is a web-based application designed with the needs of startups, small and mid-size companies in mind. The software offers a wide range of features for automating every aspect of your business - from simple management of customer interactions and monitoring of the deal progress to advanced...

Read more about EspoCRM

Never miss a customer again. When a plumber, electrician, or heating engineer misses a call, that job often goes to the next number on Google. Pingback fixes that. How it works The moment a call's missed, Pingback automatically texts the caller back — instead of them just ringing the next...

Read more about Pingback

Features and specs

What each product offers, as listed by its team.

EspoCRM 8 features
Pingback 5 features
  • Sales management
    Quotes, Sales Orders, Invoices
  • Marketing Automation
    Campaigns, Email Templates, Target Lists
  • Customer Support
    Customer Portals
  • Inventory Managment
    Products & Product Catalogs
  • Telephony
    Voip Integration, Voice Messages, Inbound & Outbound Calls
  • Team Collaboration
    Real-time Notifications, Stream, Shared Calendars
  • Reports & analytics
    Grid & List Reports, Revenue Forecasts
  • Data Synchronization
    Google Contacts & Calendar, Outlook Contacts & Calendar
  • Missed-Call Text-Back
    Automatically texts the caller back the instant a call is missed
  • Unified Inbox
    Calls, texts, and 24/7 website chat all in one thread per customer
  • AI Lead Analysis
    Reads conversations, flags urgency, and drafts a reply for you to review and send
  • Visual Pipeline
    Drag-and-drop lead tracking from first contact through to job won
  • Emergency Detection
    Flags genuine safety risks (gas smell, no heating, burst pipe) instantly

Analysis

An editorial look at what each product does well and who it suits.

EspoCRM
Pingback

Overall verdict

  • EspoCRM is a robust and versatile CRM solution that is well-suited for organizations looking for an open-source option with customizable features. It is generally positively reviewed for its ease of use and the value it provides at a competitive cost.

Why this product is good

  • EspoCRM is considered a good choice because it offers a user-friendly interface, a variety of features that cater to small and medium-sized businesses, and it is highly customizable. It allows businesses to manage their relationships and automate workflows effectively. Additionally, it is open-source, which provides flexibility in terms of development and integration with other tools and systems.

Recommended for

  • Small to medium-sized businesses
  • Organizations looking for an open-source CRM solution
  • Companies requiring a customizable CRM system
  • Businesses that need workflow automation and efficient relationship management
  • Teams looking for an easy-to-use interface with good community and support options

No analysis of Pingback yet.

Videos

Walkthroughs and reviews on video.

EspoCRM 3 videos + Add
Pingback 0 videos + Add

Using EspoCRM

More videos

  • - EspoCRM - General Overview | CRM
  • - Workflow in EspoCRM | Powerful Automation in your Business

No Pingback videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
EspoCRM
Pingback
100% 100%
CRM
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
89% 89%
11% 11%

Questions & Answers

As answered by people managing EspoCRM and Pingback.

What makes your product unique?

Pingback's answer:

Built specifically for UK trade businesses, not adapted from a generic US tool. It automatically handles UK compliance most competitors leave to you — GDPR-compliant call recording retention, SMS consent (STOP/START), and full ICO registration. Its AI also trains on the business's own website and uploaded documents, and never sends anything automatically — a human always reviews and sends the reply.

Why should a person choose your product over its competitors?

Pingback's answer:

Pingback is priced and built for small UK trade businesses specifically, not enterprise teams — honest, capped-usage pricing rather than per-seat enterprise costs. It bundles missed-call text-back, a unified inbox, AI lead analysis, invoicing, and review requests in one place, so there's no need to stitch together several separate tools.

How would you describe the primary audience of your product?

Pingback's answer:

UK trade businesses — plumbers, electricians, heating engineers, and similar small or solo operators who lose jobs to missed calls while they're out on site.

What's the story behind your product?

Pingback's answer:

Pingback was built after seeing how often small UK trade businesses lose real work simply because they couldn't get to the phone in time — most callers who don't get through just ring the next number on Google rather than leaving a voicemail. It's being built directly alongside real trade businesses in beta, shaping the product from actual feedback rather than guesswork.

Which are the primary technologies used for building your product?

Pingback's answer:

React and TypeScript on the frontend, Node.js/Express on the backend, Twilio for calls and SMS, Google Gemini for AI, and Stripe for billing.

User comments

Share your experience with using EspoCRM and Pingback. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

EspoCRM 5.0 · 3 reviews
Pingback no reviews yet
  • Intuitive CRM for small teams
    SaaSHub review
    · Nov 2026

    We needed a system for our sales team of 5 managers, where they could log quotes, sales order deliveries, and customs paperwork. EspoCRM offers good tools for managing your sales process, we use Sales Pack to track...

  • Open-source solution that truly meets your needs
    SaaSHub review
    · Aug 2025

    We’ve been using EspoCRM for over a year already and so far it has met all of our needs. The ability to shape the system around our work processes has been the biggest advantage for us. We’ve customized fields,...

  • A convenient CRM platform for lead management and marketing
    SaaSHub review
    · Mar 2025

    We use EspoCRM to solve many tasks. In particular, the marketing department actively uses this platform for lead storage, contact management and email automation.

We have no reviews of Pingback yet. Be the first one to post

Alternatives to EspoCRM and Pingback

When comparing EspoCRM and Pingback, you can also consider the following products.