
Zoho CRM
Pipedrive
Odoo
HubSpot CRM
Less Annoying CRM
Salesforce
Mautic
EspoCRM is open source CRM (Customer Relationship Management) software that allows you to see, enter and evaluate all your company relationships regardless of the type.

CallBackApp.co.uk
TextBackPro.co.uk
Podium
LockInLead
LeadTruffle
TextBack
Fonada Missed Call Alerts
Manage all your business communications in one place. AI-powered missed call text-back, unified inbox, and intelligent lead qualification for UK businesses.

Which is more popular?
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | espocrm.com | pingbackapp.com |
| Pricing | ||
| Platforms | ||
| Company | Startup from Ukraine · 2014 | Startup from the United Kingdom · 1 - 9 employees |
| Listed in |
In their own words, as submitted to SaaSHub.


EspoCRM is a web-based application designed with the needs of startups, small and mid-size companies in mind. The software offers a wide range of features for automating every aspect of your business - from simple management of customer interactions and monitoring of the deal progress to advanced...
Never miss a customer again. When a plumber, electrician, or heating engineer misses a call, that job often goes to the next number on Google. Pingback fixes that. How it works The moment a call's missed, Pingback automatically texts the caller back — instead of them just ringing the next...
What each product offers, as listed by its team.


An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
No analysis of Pingback yet.
Walkthroughs and reviews on video.
Using EspoCRM
More videos
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing EspoCRM and Pingback.
Pingback's answer:
Built specifically for UK trade businesses, not adapted from a generic US tool. It automatically handles UK compliance most competitors leave to you — GDPR-compliant call recording retention, SMS consent (STOP/START), and full ICO registration. Its AI also trains on the business's own website and uploaded documents, and never sends anything automatically — a human always reviews and sends the reply.
Pingback's answer:
Pingback is priced and built for small UK trade businesses specifically, not enterprise teams — honest, capped-usage pricing rather than per-seat enterprise costs. It bundles missed-call text-back, a unified inbox, AI lead analysis, invoicing, and review requests in one place, so there's no need to stitch together several separate tools.
Pingback's answer:
UK trade businesses — plumbers, electricians, heating engineers, and similar small or solo operators who lose jobs to missed calls while they're out on site.
Pingback's answer:
Pingback was built after seeing how often small UK trade businesses lose real work simply because they couldn't get to the phone in time — most callers who don't get through just ring the next number on Google rather than leaving a voicemail. It's being built directly alongside real trade businesses in beta, shaping the product from actual feedback rather than guesswork.
Pingback's answer:
React and TypeScript on the frontend, Node.js/Express on the backend, Twilio for calls and SMS, Google Gemini for AI, and Stripe for billing.
Share your experience with using EspoCRM and Pingback. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


We needed a system for our sales team of 5 managers, where they could log quotes, sales order deliveries, and customs paperwork. EspoCRM offers good tools for managing your sales process, we use Sales Pack to track...
We’ve been using EspoCRM for over a year already and so far it has met all of our needs. The ability to shape the system around our work processes has been the biggest advantage for us. We’ve customized fields,...
We use EspoCRM to solve many tasks. In particular, the marketing department actively uses this platform for lead storage, contact management and email automation.
We have no reviews of Pingback yet. Be the first one to post
When comparing EspoCRM and Pingback, you can also consider the following products.


Missed a business call? CallbackApp automatically texts the caller within seconds, helping you recover enquiries before they go elsewhere.
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Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.
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Auto SMS reply to every missed call. UK tradespeople recover lost jobs automatically. Start free.
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An all-integrated business app suite to unleash your growth potential.
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Podium helps your business get more customer reviews, manage customer feedback, customer interaction, and online review management from one software.
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